10 Unique Ways to boost the sale of Your WooCommerce Online Store
So how will you measure your strategy to ensure it is efficient in the marketplace of online shopping? What do you need to do to make sure that your strategies will work? Will they be effective? What could you do to improve your strategy to increase your selling volume?
With no further debate, let's find out how we can improve sales using WooCommerce.
1. Apply Discounts and Coupons
What person doesn't want to purchase an item with a sale or coupon? Customers want coupons or discounts. Thus, an effective strategy to boost sales at WooCommerce stores is by offering discounts.
A way to do this is to provide discounts to get more clients, sales as well as profits. In the opposite, happy customers will buy discounted products and help spread the brand's name across the world. It's an all-win for customers and the store's owners.
Give discounts in various forms within your WooCommerce store including discount coupons, price reductions bundle discounts, as well as others. Offer discounts through popups, widgets and banners. There is also the possibility to create WooCommerce discounts plugins which you will find within the plugin repository.
There's many of such plugins that are available, such as Discount Rules for WooCommerce, WooCommerce dynamic pricing and many more. Discounting plugins by WooCommerce permit you to control the discounts and coupons effortlessly.
The advantage of discount coupons is they allow you to control the coupons' settings, and you can manage these parameters. They can be targeted to specific buyer groupings and convince those who are keen to purchase your product. With this in mind it is crucial to promote your product through the right methods.
2. Flash Sales
Growing sales and traffic becomes effortless by implementing Flash sales to increase the number of visitors and sales on your WooCommerce site. You can create an atmosphere of urgency by bringing flash sales to clients' ears by explaining to that your stock is decreasing. Additionally, offering attractive deals including flash sales could surely boost your revenue.
Additionally, if you restrict the duration of flash sales people are more likely to hurry to grab deals within the deadline. Make sure to use your company's Facebook page to advertise the flash sale.
Utilizing the boost sales, or the flash sale extension, for the WooCommerce Online store can be the most effective way to control flash sales. The best way to apply your urgency to marketing with flash sales this way.
3. Stop Cart Abandonment
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Cart abandonment is an everyday issue you'll have to deal with when you manage WooCommerce stores. By implementing a proper plan, it's possible to stop abandoning carts and improve the sale of WooCommerce stores.
Email cart recovery messages to customers, and remind them to quit the cart. Your customer can leave the cart anytime for several reasons, including:
- Price information not matching
- Changes abruptly in the choice
- I didn't remember to buy it.
- Are you looking for an alternative that is better than the competition
Keep these in mind. Take the time to identify the motive, and then encourage customers to make the purchase. Sending reminders by email is the most efficient method to re-engage clients who have left their carts.
Avoid crafting dull or awful emails that include the words "sales pitches" or "marketing copy. Be sure to send follow-up emails with the perfect timing and order. It isn't necessary to expect an immediate response. Regularly scheduled emails following a right sequence of messages will recover the cart at some point.
4. Rewards customers for loyalty points
An loyalty program could be the ideal method to gain new customers and ensure that existing customers are satisfied. They'll be certain to come back to the WooCommerce shop and earn rewards points each time they buy products. Customers should be offered rewards by points or discount coupons for purchases. Learn some methods to offer incentives.
- Offer reward points at the start of your purchases, and increment them over time.
- You can offer discounts only to those who are loyal to you or to your clients in order to express your gratitude to them.
- Develop a separate campaign specifically to be used for loyalty programs
5. Distribute freebies and buy one and get one deal
When it comes to grabbing your viewers' attention, the words "Free" is a great way to do it. This can even be more successful when combined along with "buy one, buy one."
The customers love the expression "Free" and are always looking for deals in stores online. So, give them free items to ensure they are engaged with your store. If you're unable to give away the item regularly, you can fund the appropriate time for it like special events or other special occasions.
Offers of Buy One Get One is the ideal way to cut the amount of stock you have and to also increase the profits you earn. If the amount of people' shopping carts increases the customers will need to spend additional items.
Another effective method of increasing eCommerce sales of your WooCommerce store is to offer the same items. Imagine that your customer purchased a Flower Vase. You can offer artificial flowers, a variety of kinds of flowers, and so on. Additionally, you can offer discount on products that are related to flower vases to generate more sales.
Buy one, get one, and receive a free item is among the most effective conversion strategies in WooCommerce. It is important to remember that you must not sacrifice profit and offer deals. This is the reason that you should take your time to set up BOGO deals properly to increase revenue for WooCommerce stores.
6. Use Special Occasions, Events as well as holidays
Today, consumers are excited to purchase new products and enjoy special discounts during holidays. Third quarter in the year is the time to sell every WooCommerce store that is available.
It is advised to launch your campaign for marketing on Black Friday, Cyber Monday or Christmas. These are the significant holiday seasons. The number of sales you generate will admiringly increase if you can make the most of these holiday seasons.
Other than the events you are able to launch, you can also start a campaign of sales for holiday seasons for your customers. You must ensure that you maintain it through at the shop at the store level. Also, it is important to prioritize your clients who are VIPs and give them occasional discounts. Ultimately, they will stick to your store rather than searching for alternative choices in the market.
7. Marketing of Feed for Products
The usage of feeds for product marketing is growing for its impact and it's not possible to avoid it for even a second. It's possible to import the information from your WoCommerce store's product information into marketing channels. What are the marketing channels? The marketing channels are the search engines and social media platforms. They include:
- Google Shopping
- eBay Business
- Bing will work with you
- Facebook for business
- Pinterest Business
The list is enormous since there are over 100 channels for marketing around the world. What you must do is send the details of your product via WooCommerce's WooCommerce product feed. Products feed plugins, such as CTX Feed allow you to transfer the specifics of your product in a precise manner.
You can also create sales and advertising campaigns as well as other promotions following transferring your product information. That means the sale of your item will increase at a pace you've never imagined before.
8. Utilize Upsell and Cross-sell techniques
One of the most efficient ways to improve sales on WooCommerce stores is to apply Cross-selling techniques and upselling. This is why you must suggest that your customers purchase related items when they are prepared.
What's the most ideal time? When your customer is purchasing an item, you can suggest similar products on the cart page. You can also provide products via pop-ups that are displayed in various shopping stages.
There's no reason to rely on any software for this cross-selling, or up-selling option. This is because it's an option built into the program, which will prompt customers to purchase other products into their carts.
Strategies to Increase Sales
The upsell function of WooCommerce permits customers to buy more products. However, how do they accomplish this? It is crucial to recommend perfectly related products that will improve the value of an previous purchase. This way, it's feasible to steer them towards the more costly products that they'll purchase.
Cross-Sell Strategy
The customers can be enticed to buy additional products and services using cross-selling. Keep in mind that cross-selling is referring to other products that are related to the primary product. It is important to present additional accessories in the proper order to ensure that the customer will be enticed to purchase more to the shopping cart.
As an example, say you added a pair of winter boots to their cart. If that happens, cross-selling involves recommending items such as socks with a long sock as well as shoe laces, or other footwear product for care. It is a similar but more expensive item for upselling.
9. Engage Customers in Social Media
Social media is becoming increasingly business-oriented, and you need to harness the power of it. Today, it is the preferred method for marketing to increase sales for WooCommerce stores. You must concentrate in connecting with customers via social media rather than promoting your product.
Imagine yourself as a consumer being bombarded constantly with tweets, messages, and ads that highlight the services you offer. You'll become tired of it soon, and will quickly turn off promotional messages, and never look at it. This is when the term "engaging" is used. Don't only try to market your products. Provide a solution to your customers.
10. Re-target customers
It's a price to pay as re-targeting your visitors to your WooCommerce website is a requirement for a paid marketing strategy. Furthermore, paid advertising is carried out through multiple techniques for marketing such as Google in addition to Facebook. Try to run different types of advertisements on different platforms to retarget customers that have visited your site.
Retargeting gives you a greater likelihood of impressing your clients than an targeted campaign. Additionally, you'll be spending less since the targeted customers are only interested.
Conclusion
If you're determined to increase sales on your WooCommerce shop, then you must try some of the strategies we've listed. The strategies are gathered from professional marketing professionals who have succeeded in gaining huge conversion. For you to stand out from your competitors, the tactics that have been proven to work have proven to be effective.
It is not a given that using these methods is the only choice, since there's always room to improve. It is important to focus on generating repeat sales, instead of generating leads for only one-time sales. Create and implement strategies that persuade customers to purchase the purchase on a regular basis.
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