12 WordPress Lead Generation Plugins to Grow Your Email List (2022)

In business, lead generation often means the difference between successful and complete failure.

Lead generation can be a confusing market. Therefore, we're here to help you find the most effective solution for your organization.

Our Shortlist of the Best WordPress Lead Generation Plugins in 2019.

1.    Bloom
2.    MailOptin
3.    Holler Box
4.    Elementor Popup Builder
5.    Icegram
6.    Pop-Up Domination
7.    GetSiteControl
8.    SumoMe
9.    Hustle
10.    Thrive Leads
11.    Capture & Convert
12.    HubSpot WordPress Plugin

1. Bloom

If this were an event for beauty, Bloom would take home the cash prize. This is a plug-in from Elegant Themes that you can purchase by joining membership in the Elegant Themes membership program. You might think that it's going to be expensive, but that's not true. Indeed it's not. An Elegant Themes membership costs only $89 annually, which gives you access to the entire collection of themes and plugins, including Bloom. This means that you're getting every possible element needed to build your website for an annual fee of $89. Also, you can get permanent access option available for an all-in-one cost of $249.

With regards to Bloom, the Bloom plug-in, it's a large variety of gorgeous opt-in types. These can be placed anywhere on your website such as sidebars or inline blog areas. A quick look through the library of templates shows the perfect template for every user. It is possible to start by choosing different colors, styles, fields, and topics. Some of them look great for certain industries and others work great for specific tasks such as webinars.

Bloom utilizes Bloom optin forms (as you can see below) on their website because of the same reason that numerous other users like Elegant Themes products like this one-they're uncomplicated and good-looking. Overall, Bloom has a structure that brings in many more subscribers to its email list and also lets you create highly-targeted information. Pair that with the incredible designs and you've found an excellent recipe for lead generation.

Best Features from this WordPress Lead Generation Plugin

• The designs are both plentiful and the best-looking on the market.
• Only be able to pay the $89 annual Elegant Themes membership to gain access to the Bloom plugin, as well as everything else Elegant Themes has to offer.
• Bloom has six different optin forms to display, which include auto-optin popups, fly-ins, below content optin forms, widget area opt-in form, as well as an unlock content optin.
• There are a variety of triggers available, where you can set something like a timed delay or allow the user to scroll to the bottom before revealing the optin page.
• Bloom provides 16 email marketing integrations, which is more than the number we have for some of the competition in this list. A few of these are AWeber, MailChimp, and Campaign Monitor. In general, it appears that all the major providers are supported.

2. MailOptin

Its MailOptin plugin offers call to actions, email optin forms and the WordPress popupand newsletter feature. It's a solid WordPress lead generation plugin, that combines customer acquisition and marketing in one bundle. One of the reasons I enjoy this feature the most is that it's designed to work with the Elementor drag and drop page creator. This means you can build an online form or similar with Elementor and then combine it with MailOptin.

As with several among the WordPress lead generation plugins on this list, MailOptin has both free as well as premium versions. The free one provides leads and newsletter options and the premium version offers everything from trigger-triggered newsletters as well as A/B test. The Standard package costs $69 per year and gets you a large set of features (such as triggers for site optin pages, page targeting, and notification bars). The Pro package is $169 per year. It includes things such as advanced analytics, return visitors' detection, as well as a backup for conversions. Also, you can get an Agency version for $269 per year.

The Best Benefits of this WordPress Lead Generation Plugin

• MailOptin offers a no-cost email optin plugin and the possibility of upgrading to an affordable yearly rate.
• The opt-in forms can be managed and updated through the WordPress Editor. The forms all look simple and straightforward.
• The plugin offers exit-intent popups as well as slide-ins which trigger at specific times.
• The Lead Bank tool stores leads together with important information such as the date of conversion as well as where the conversion occurred. It offers more data than a regular lead generator.

3. Holler Box

If you're searching for a simple, inexpensive way to generate leads and get more emails into your list, Holler Box is your best option. It's not simply straightforward to be launched on your website, but it's intuitive enough that anyone can make use of the features it offers. To start, quite a few features are available for no cost, allowing you to test your luck with the Holler Box plugin and see if it's right for you. It's hard to say. There's a chance that you'll only need to try the trial version. Or, you might discover that the Pro Version would be better suited to your situation.

When you upgrade to the Pro Version of Holler Box you'll gain access to content upgrades and the concept of FOMO (fear of missing out) sign-ups. This is unique to Holler Box since you're able to inform a user that someone has (maybe a friend) just bought an item, and therefore they won't lose out. Additionally, the Pro version offers an ad-hoc header banner, sophisticated filtering options for targeting, as well as other pop-ups. If you'd prefer to have all the basic features together with FOMO popups, that'll cost you $79 per year. This also includes an entire year's premium support and the ability to insert the boxes on five sites. The cost is $99 for the year. you get all professional features, all future pro upgrades, as well as assistance for 25 websites.

Top Features of this WordPress Lead Generation Plugin

• The plugin is developed by a team in California by top-quality developers. They offer top-notch customer support with reasonable pricing as well as this free application to give a taste of what to anticipate.
• The no-cost version of the plugin is loaded with extras, including conversion rate analytics, the eCommerce Buy buttons and Exit-intent pop-ups.
• The FOMO pop-ups are among the more unique methods for lead generation that you will discover. It is crucial for eCommerce sales since there are many people who purchase based on what other people do.
• There are different tasks in addition to gathering emails. In particular, you can use an event announcement pop-up without completely annoying the user.
• The opt-in form is sleek, simple, and fully adjustable. If you're not a fan of complex settings or outrageous opt-in forms, this is ideal for you.

4. Elementor Popup Builder

Elementor comes with a drag and drop popup builder, theme builder and a page builder, all integrated in one application. The popup builder is integrated into WordPress, which means it is possible to create popups on every WordPress site, even ones that is not built in Elementor. With Elementor it is possible to use the entirety of your content on WordPress and include it in your pop-ups. It includes posts, images, WooCommerce products, ACF custom fields, as well as any other plugin.

Popups are populated by WordPress data, so you could personalize them with the name of your user, such as.

If you already have Elementor Pro, you do not need to install any additional plugin. It's included in the pricing package: $49 for 1 website, $99 for three sites, and $199 to have unlimited websites. There are no limits on pageviews with any of these plans.

Best Features from this WordPress Lead Generation Plugin

• 100+ custom-designed pop-up templates that include classic, fly-in, bottom bar full screen, hello bar and slide in.
• You pay $49 per year and you'll get the popup builder and the pages and themes.
• Only one interface with no need to switch to and from.
• Use your own information from Elementor, WordPress, WooCommerce and website.
• Zero setup, no need to install an additional plug-in (built-into Elementor Pro).
• There are no limits on pageviews, popups or websites.
• Advanced Targeting: Page-based time-based, device-based & visitor-based targeted, behavioral-driven targeting (clicks, scrolling, form submit and more).
• Exit-intent popup popup features.
• Responsive design editing.
• It is the fastest way to design and manage multiple popups.

5. Icegram

Through the Icegram plugin you will receive welcome bar, optins, and some other lead generation tools. It's free with several premium plugins to purchase as bundles. It's free and includes all the features you need from messengers, to action bars, and popups to toasts. Once you upgrade, you'll pay $97 per year to subscribe to the Pro plan, with exit-intent targeting, campaign stats, badges, and inline messages. The $147 annual plan brings in some of the more advanced features like A/B testing, geo-targeting, and optin out animations.

I'm not the biggest fan of the A/B testing included in the most expensive plans, but this is what happens occasionally. The primary reason why I'd consider Icegram over some of the other plans is due to numerous unique options such as badges, messengers ribbons, and stickers.

It is absolutely feasible to manage your entire lead capture operation with the free version, however I'm sure that the vast majority of businesses will find that certain extra features that are available are essential.

Best Features from this WordPress Lead Generation Plugin

• The Icegram plugin offers a free service that includes access to a library of popup templates as well as a variety of tools for your popups.
• You'll be able to target your customers with the help of targeted marketing with exit intent targeted advertising, advanced targeting, as well as the easy A/B test. Take this in conjunction with relevant reports, and you're on your way to offering the most pertinent content for your clients.
• It offers a variety of 12 different optins each of which you can design in a matter of just a few minutes. Some of the opt-in types include pop-ups, floating action bars, messages, and inlines that are designed to keep your visitors interested.
• Geo-targeting is a tool for finding out what customers are looking for according to their location, city, state or even continent.
• Icegram includes a call-to target feature that allows you to include things like forms, links, as well as downloads in your opt-ins.

6. Popup Domination

Popup Domination can be integrated into any type of website, not just the WordPress one. It does offer the opportunity to try a 14-day free trial to try the service and seeing if it's right for you. After your trial is over it's possible to sign up to the Starter package, which goes for $9 per month and gets you 10,000 views for your pop-up forms. Next, you can pay $29 each month to get 30,000 views and then $29 per month for 100,000 views. It's clear that the pricing is far simpler and more palatable as it is based on popup form views. If you don't have that many people coming to your site, there's no requirement to invest in expensive advertising.

The entire Popup Domination features are packed into each program. The forms are built to boost sales and subscribers as well as to increase sales. It's done by copying and pasting a bit of HTML code onto your site. This means that you are able to embed the forms on every part of your site. This isn't as simple to do as using the WordPress plugin and you won't have to be a development expert.

Though it's difficult to top the visual spectacle coming from Bloom Bloom software, Popup Domination does a excellent job at creating similar styles. It has optin form templates that have countdown timers, numerous fields, photos, gorgeous colours, and animated. You can also go for traditional email opt-in templates or make it unique like an optin form which redirects you to a separate website.

As mentioned, all of the Popup Domination plans have the identical advantages. This means you do not have to worry about not getting some feature from a different plan. That means that A/B testing is accessible to everyone, along with the ability to analyze pop-up triggers, analytics, and exit pop-ups.

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The Best Benefits of this WordPress Lead Generation Plugin

• This Popup Domination template library offers many choices, including a variety of dimensions, colors, styles as well as locations and functions. So, you might have the Yes/No popup. Or anything from email optins to progress bars and timers.
• It is easy to choose which plan you should go with. All of the features are offered in every plan, so you only need to worry about the number of times the popup forms for opt-ins will receive.
• I love the redirect themes. They contain popup forms that can be used to direct visitors to various other sites like sales and affiliate websites.
• You receive all of the basic features, including exit-intent pop-ups, popup triggers, and A/B testing without having to pay excessively.
• Because the application is downloaded simply by copying HTML code, you won't have to worry what Popup Domination has a plugin or an add-on to your site platform. In this way, almost everyone can enjoy Popup Domination.

7. GetSiteControl

You'll see in the GetSiteControl plugin's image below, it generates beyond the standard pop-up forms. There are surveys, follow buttons, share tools, chat boxes, and many more. A majority of businesses will do just fine with the basic version. However, you may consider switching to the Premium or Pro plans should you require. Free plans include every type of widget as well as frequency settings, unlimited widgets, custom colorsand schedules, all for one site. You pay $29 per month for the Plus plan. But it allows for more views per month and includes features like integrations, start triggers, and exit popups. Additionally, the Pro plans allow unlimited views, as well as for managing of multiple users and the right to access users.

The promo widget is ideal to distribute any type of notification, such as promotions, sales or discounts. Additionally, you can find social sharing and follow buttons included in the plugin. It eliminates the necessity to install a separate plugin to accomplish the exact same reason.

The Best Benefits of this WordPress Lead Generation Plugin

• The GetSiteControl plugin packs quite a punch in the free version, with optin forms that can be placed in nine widget positions, and options like scheduling, customized colors, real-time stats, and interactive widgets.
• It's more than just an WordPress leads generation plug-in, as it offers other fantastic tools like the widget for contact, the promo button, sharing buttons and chat box.
• GetSiteControl has the option to enable exit-intent pop-ups. These are essential for keeping people on your website.
• The Google Analytics integration ensures that you get the most accurate details about the optins you have made.
• The GetSiteControl plugin will match the color of the opt-in forms to the colors on your site.
• You are able to experiment by using A/B tests to find out which of your strategies works most effectively.
• These surveys can be useful for getting a feel for what users like regarding your website. You can even integrate these into your lead generation tool to create the case of an email marketing campaign.

8. SumoMe

SumoMe is a popular lead generation platform. SumoMe platform is among the most well-known WordPress lead generation plugins that are available on the market. You should visit the Sumo's main Sumo site for a complete overview of their offerings and to understand how much you could be paying. If you have a smaller website, Sumo makes sense if you'd like a handful of email collection tools with visitors' targeting, autoresponders and email campaigns. But, the free version has a limit of 200 subscribers which means you'll run out of room fast when your business is expanding.

The Sumo suite is quite amazing. However, the pricing jumps upwards quickly. The Professional plan is designed for consultants and bloggers. It costs just $24 per month. It only allows for 750 subscribers. As you progress, you'll be able to tap into more advanced features like the A/B test, triggers for clicks, and push notifications for browsers.

If you're looking to get unlimited subscribers, then jump to the Small Business plan for $59 per month. It includes some updates to content as well as a chatbox for help for customers. The last plan is eCommerce. It's priced at $199 for a month. It has discount codes and a Shopify integration. It's clear that Sumo isn't cheap. It's designed to turn leads into customers as well as convincing them to shop more frequently.

The Best Benefits of this WordPress Lead Generation Plugin

• Sumo offers a free plan which supports up to 200 users as well as basic integration with email.
• The opt-in form for emails is modern and flexible, with strong builders that allow you to customize your preferences.
• There's more than emails opt-in forms when you purchase the complete suite of packages. Some of the plans have the ability to analyze content, social sharing buttons, as well as other useful tools such as heat maps.
• One of the main reason we like Sumo is the welcome mat that is full-screen. The mat covers the whole screen and prompts people to join your email list (or do some other thing) prior to moving forward.
• Each tool is integrated into one section of the dashboard. Some of them also integrate into one another creating a seamless workflow.

9. Hustle

As with Elegant Themes, WPMUDEV sells subscriptions, not individual items. Thus, you be charged $49.95 per month (after a 30-day trial) and you will receive all the plugins needed for complete website development. It includes everything you need for security, marketing, SEO, efficiency, and many more. So, the Hustle plugin is also thrown in when you sign up for this premium membership. However, Hustle also has a free version, with popups, embeds, slide-ins, as well as custom content advertisements. Most of these are quite restricted with the version that is free (like one free email optin form,) however, you are able to change to the paid monthly subscription for more features if you want more.

Personally, I don't believe the free version is that usable for the vast majority of companies, so I'm going to mainly cover the more expensive options. Overall, the plugin will turn your website visitors into long-term subscribers or leads by using slide-ins, social sharing, as well as pop-ups. They draw attention to your site and work well with all of the major email providers. The form can be built using a template design and modify it to match your personal brand, while also using the data to determine the number of leads you're drawing to.

The WPMUDEV pricing isn't exactly the least expensive, but you know that at the very least you're getting the most extensive variety of plugins. I like it best for agencies and developers. People with just one or two sites can skip it.

The Best Benefits of this WordPress Lead Generation Plugin

• There's a free Hustle plugin to test and see if you like it at all.
• The WPMUDEV membership provides access to over 100 plugins, not just Hustle.
• The Hustle templates are contemporary and simple, allowing you to quickly design them and be sure that they won't bother your customers that much.
• Simple design choices are great for keeping the forms that you use consistent with your brand.
• Also, you will be able to access various social sharing options.
• One of the most unique features is a slide-in feature that is visible in the event that the user is using unblocker enabled.
• You have the option to stop visitors from leaving before they leave with the exit-intent popups.

10. Follow-up Leads that Thrive

Thrive Leads is another very popular lead generation, opt-in forms and lead generation plugin for the WordPress community that boasts an impressive set of features. The same team also builds and creates Thrive Themes, but the plugin can be used for any theme. They have always been very focused on conversion when developing products. This is an enormous benefit! If there is a way to maximize conversions then you can trust these guys to implement it into their application.

It includes almost every opt-in type you can think of as well as integrations with all of the popular email marketing providers. The plugin also comes with advanced reporting, an A/B testing engine, and actionable analysis and reporting. If you're a big fan of data then this is the plugin for lead generation you should go with. A single license costs $67 or you can get 5 licenses for the price of $97. If you're interested in using the other Thrive WordPress products , you'll be able to get instant access to everything that they offer with a monthly $19 membership.

Best Features from this WordPress Lead Generation Plugin

• The plugin's operation is driven by conversions and data.
• 9 forms for optins that include Lightbox Overlay (Popup) and 2-Step Option, the Optin Widget, In-Content Form, Ribbon, Slide-In Screen Filler and Content Lock Multi-Step Forms.
• Amazing optimization rules that put your CRO's on auto-pilot.
• Tons of advanced targeting options.

11. Capture & Convert

Capture and Convert includes five "widgets" to help marketers include in their toolkits:

• Widget for Email to Unlock Use their widget for email for your standard email capture (newsletter, etc.) or even to block a content update (ebook or checklist).
• Follow to Unlock widget that entices users to join your social media. This is one of the rare WP plugins which support YouTube as well as Instagram.
• Share to Unlock widget - "lock" an upgrade of content behind a widget in exchange to share it on social media.
• Call to Action widget - if you're looking to promote a new project, case study, or blog article, you can use this widget to insert a banner into your blog posts in order to direct users to your preferred location.
• A floating widget sits unobtrusively in the bottom corner of a user's display. The widget is visible all the time, and not a nuisance.

There are premium versions of this plugin as well. The free version lets you make use of it on one website and has a limited number of template templates for forms, and provides access to 3 of 5 widgets. The premium versions (starting at just $19 per month) give you access to more forms, all widgets, and the ability to use them on multiple sites.

The Best Benefits of this WordPress Lead Generation Plugin

• You can download a trial version of Capture & Convert which has the features you require to complete your daily WordPress tasks.
• It is based on shortcodes which means you are able to easily modify the system to provide individual opt-ins
• In the premium versions, you have plenty of ways to personalize the forms and make them conform to your company's branding.
• The plugin is very light.
• Good support, even for the free version.

12. HubSpot WordPress Plugin

Top Features of this WordPress Lead Generation Plugin

• Pick the page you'd like your popups displayed on with HubSpot's advanced filtering based on your visitors' behavior.
• Live chat and chatbot builder capacities for lead generation.
• Free-forever, unlimited CRM included within the plugin to help store and manage your contacts and leads.
• Work well It works great Zapier This allows you to easily connect your tools together.

Additional Resources

Which of the Lead Generation plugins are best the best for you?

It is evident that there are many different WordPress lead generation plugins are made the same. There are some that have many capabilities and full suites while others are more like opt-in form libraries.

If you're still having questions about which plugin to go with then take a look through our suggestions below.

• The simplest and lightweight WordPress leads generation tool - Holler Box.
• If you are looking for best looking opt-in forms - Bloom or Elementor.
• For the simplest pricing - Popup Domination.
• If you're a convert-focused data junkie - The Thrive Leads.
• To get a complete set that includes opt-in forms as well as other devices like chat boxes, surveys such as GetSiteControl, SumoMe, or Elementor.
• If you are an agency of development company and are in need of a lead generator for many sites -- Hustle.

We've said all there is to speak regarding WordPress leads generation tools! If you have questions about this article or would like to explain your experiences with one or more of these plugins, let us know via the comment section below.

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