20 webinar invitation examples to

Jun 2, 2022

Like a cover for a book, it is essential to encourage people to read it an appealing webinar invite is essential to get people to register for an occasion.

To achieve these goals, however, it is possible only if the email invitation to webinars generates excitement , and stimulates participants to sign up.

In this article We offer suggestions on emails that are well-converting and 11 webinar invitation ideas that will help you bring attendees to the next event you host.

Webinar invitation tips

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Write for your audience

In the beginning, you should revisit your image of your audience for a more clear understanding of their struggles and the words they employ.

And strive to err towards authenticity rather than formality. Understanding the words your target audience uses will help you create a well-thought out invitation that draws the attention of your audience. When you're targeting youth, you can effortlessly incorporate pop-culture reference points that will appeal to young people. The result? Your webinar invite is sure to be a hit with readers The result is that people are more likely to read more and sign up.

Benefits to Focus on Attendees

If a webinar invite shows onto your email and you've most likely wondered the question: 'what's in it for me? '

What are you doing as a webinar host or event organizer? Can you answer this question.

It is also important to emphasize the fact that you should not concentrate heavily on talking about yourself or your webcast. The following is an example of that:

The emphasis will be on the creation of authority with the power of content marketing during this seminar. Learn how to build credibility through content marketing in this session.

You should make sure that you display your speakers

Do you have specialists in the field taking part in the virtual meeting? Cool, talk about these experts on your invitation. Why? Because one benefit the webinar can offer your attendees is learning from the pros. Show this.

Include the title and name of the presenters within the email , to attract people to your occasion. Make sure you share the following details:

  • A brief introduction for your speakers.
  • The reason they're the perfect fit for the occasion.
  • What will they be teaching.

Personalize your email

Personalization of webinar emails not only encourages viewers to open your emails however, but also encourages them to register to attend the event.

A simple way to personalize emails? Sending out messages with names of the recipients. Therefore, you can contact them in person.

You can also segment your lists and then send out the invitation only to those who have read your emails.Another method to customize emails send them out during times that your audience is the most engaged. So, distributing the invites on the end of Tuesday morning around (10 10 AM) will likely get the most number of clicks.

Be sure to include catchy subject lines for emails

Subject lines are one of the first items that people notice when an email arrives in the inbox.

To be worthy to attract the attention of your readers Make the topic concise and succinct rather than trying to be clever.Plus include some significant phrases to motivate them. You can share deadlines to make a swift decision.

Trigger FOMO

When done properly, Fear of Missing Out (FOMO) will assist in the creation of an email-based magnet to draw attendees to your webinar.

What is the best way to create FOMO properly? There are a few things that can help:

  • Use as little as possible. This helps ensure that you keep FOMO present. Each webcast you conduct is mandatory and attendees aren't willing to look the other way at these events.
  • Trigger FOMO by using the correct version. Make use of words such as 'once in the lifetime', "exclusive or uncommon.'
  • Use urgency by sharing the deadline to sign for the program or inform the readers that spots are filling rapidly.

On a side note, in order to make sure that your guests come back for additional events or believe in your FOMO claim, be certain to provide your event with the value you say it will provide.

Create the trailer

Conference Trailer

If your event or webinar features multiple speakers, topics, or sessions make sure you include them all in your trailer.

The Event Registration Form is Now Open

The Conference Trailer's design

Make use of this template for your trailer to emphasize the topics or presenters and also to highlight engagement opportunities for your next webinar or occasion.

Incentivize individuals to join.

Giveaways, surprise gifts or special chances to work with experts are just some ideas of incentives you can give to people who join your program.

Informing guests that they'll have an opportunity to ask burning questions is also the perfect incentive.

The effectiveness of the incentive you offer will depend on the target market and the things that matter to the audience. In the case of a beginner, for instance, an audience is more interested in the live Q&A sessions rather than an nifty incentive. If you're unsure of what the most effective way to approach it, back on your sketch paper to look up your target potential audience.

Make your email copy more personal and engaging

A personal webinar message breaks the barrier of formality in inviting.

People find themselves drawn to certain people. People would rather respond to emails that speak to them, rather than one which is formal in its job of explaining the place and speaker.

So what can make an invitation email more conversational? It's tone and voice. Additionally, it's the style in which it's written. Here are some suggestions to keep in mind:

  • Email to a acquaintance or family member. If you're writing the text of your email, be sure to think of ways you could invite your friend. Write as if you're inviting them to remove the formality of your invitation.
  • Use emojis. They're fun and happy and help strengthen the message. For instance, using an emoticon in the context of "leveling up" makes the message much more memorable. When using emojis, be mindful that less is more.
  • Spells to show your personal style. Are you excited about the event? Send a note to let the world know how excited you are by writing "wayy excited to get acquainted with you."
  • Format that emphasizes. The key word should be bold. You can also share your thoughts using italics. This break up the monotony and draws attention. As with emojis however this is also less.

Embed an embedded video

What kind of video do you require to be able to include to accompany your webinar invite? Here are some ideas:

  • An opening video that invites your guests to sign-up
  • A video from a past webcast event
  • Gifs from behind the scenes of the production process for the production

Use the community-building approach

If you run a business that is community-based, these tips can be useful.

It is essentially that it assists individuals to feel like they are like they belong to the same group. In turn, it helps them feel appreciated.

In order to put it into practice it's possible to tell the background story of the concept. Perhaps your group surveyed you and found that they'd be interested in learning more about X? Perhaps you've conducted the same survey, but you'd like to make it better it by adding worth - like in this case for the AnswerThePublic webinar which we'll share below.

In any case, you must explain your reasons in putting together the event. Following that, you will be able to discuss what it means for you to go to.

If you've held similar events, go forward and provide social proof in order to gain the trust of your subscribers to your emails. Below are three suggestions of social proof you can include in your webinar invitation email:

  • The total number of people that attended your previous session(s).
  • Testimonials of past users. These could be what they've said or the tweets or posts they've made on social media.

Images of guests. This works when you've networked at the end of the conference and took pictures of calls with attendees.

The webinar emails are meant to be simple to understand

Most people skim-read emails. Others read emails for key pointers. That's just the way people browse the web.

Send out the necessary information and make sure that everyone reads all your messages and ensure that your emails are formatted to allow to make it easy for readers. It's a good idea to:

  • Use bullet points to break down details into smaller chunks. Like, for example, details about speakers or the perks from going to events.
  • Include brief subheadings. Examples: talk about details such as the events' times and timings by using subheadings such as "when.'
  • Use visuals to make it easier to read text. Examples: Headshots of speakers or graphics on diverse sessions.

11 invitations to webinars which are successful

Each of the webinars that we've provided inside have been a huge success for a variety of reasons. Each webinar's email template we've included a 'what's worked' section in order to emphasize the most important points.

1. The WordPress blog's Annual Growth Summit invite

Webinar invitation example from WordPress Growth Summit event in 2021.

Source: WordPress Growth Summit

What's working:

  • Who they're speaking to (creators or small business owners as well as publishers).
  • The conference dives into the details of the events and is a focus on their audience.
  • It highlights the "when" as well as the "who" by bullets, making it easy to scan the message.

2. Streameo workshop invite

Webinar invitation example from 's Streameo event.

What's working:

  • Fun and direct email subject lines. "Hot freshly out of the presses! The newest Streameo workshops are now available" The magazine alerts its readers that the event is fresh and worth taking part.
  • The header includes faces of speakers on the headers, to catch the eye of attendees. Additionally, we don't simply show the faces. Three key issues are addressed as well such as "who" the person in the headshot isand why they're an ideal fit to the occasion by revealing the place of work in addition to  the kind of lessons they'd impart.
  • It encourages people to get involved by showing what's involved. In the invitation email, it's full of powerful phrases including "Get set for a fascinating panel with giveaways and some surprises" in addition to "learn the details about these short workshops which you'll not want to miss in." This does a excellent job of establishing clear the expectations. The recipients are required to attend short sessions that don't take all amount of time.

3. "Splash's" Post-Pandemic Events Strategy

Webinar invitation example from Splashthat.

Source: Splash Post Pandemic Event

What's working:

  • A personal message. It begins with recipient's name. This is a fantastic opportunity to draw the interest of.
  • The stage is set by opening the line, and it creates FOMO. The next words work the magic:

The context is: "For the first time for more than a decade, it is possible to return live-streamed events seems to be a possibility."

Triggers FOMO (underlined): "And With the majority of sports experts expecting this return prior to the 2021 end date and with just a little bit of time left to save."

  • As with any webinar that is based on sign-up invitation, this one also sets high expectations. The message explains ' what's on the table to me' in bullet points which summarize the information.
  • For good measure The Splash team also offers an incentive at the end. The message says: "Attend live for a chance to claim a Return to In-Person Events Packet.

P.S. It's always beneficial to inform your guests that you'll be recording the event. This is an incentive to those interested in the event, as they can be assured they will be able to benefit the most from your webinar, even if they miss the event.

4. The workshop of LearnWorlds about Email marketing for course creators

Webinar invitation example from LearnWorlds.

Source: LearnWorlds Email Marketing for Course Creators

What's working:

  • The message is based on emojis. Emojis can make text more human which can make it more fun and enhances the effect of the message. Example: the money sign in the subject creates the impression of'sell more and earn more impression.
  • This article will focus on what they're offering , and starts with the words "Registrations are accepted for the latest workshop we've created. ..."
  • There are two buttons to click on in the email. In the initial invite phone call which begins at the beginning immediately after LearnWorlds announces their offer.
  • Another good incentive to boost attendance. Pay attention to the following phrases:

"We offer email templates for you to paste and begin selling right away Written by professional copywriters. The templates also draw inspiration from the top-rated course selling!"

5. The AnswerThePublic webinar invitation

Webinar invitation example from Answer The Public.

Source: Answer The Public

What's working:

  • Subject line that is direct. Because their target audience is aware that they regularly host webinars, they make use of brackets when sending out the emails to invite people to join a webinar. They then include the topic in the following.
  • AnswerThePublic is a site that is based on a community-first philosophy. Their writing reflects that way of making users feel respected and welcomed. Look at these lines: "Our next free webinar will be the week following and we'd like for you to come."
  • The email gives the name of the webcast. The best feature? The title is intriguing. The title is split in two sections. the title shares the topic at first ("an overview of Search Listening") and emphasizes the benefits next ("Learn ways to understand people's minds and take better business decisions").
  • These emails provide additional background information. The emails work well combination with the social media approach because the vast majority of users are following the same.

6. Bozoma Saint John's The Badass Workshop invite

Webinar invitation email from The Badass Workshop.

Source: The Badass Workshop

What's working:

  • The program uses the languages spoken by participants. Actually, it's quite obvious from the title of the course.
  • The voice of the copy is which states "So lets go! !" Showing personality and enthusiasm.
  • This video will outline the process. This is the ideal method of describing what's covered in the workshop in addition to displaying your an individuality and engaging with your attendees.

7. Hubspot Inbound 2021 Invite

Webinar invitation email from Hubspot Inbound.

Source: Inbound

What's working:

  • The invitation's personal message explains the particulars of the event going to be, the time it'll take and what it is for in a simple manner. One look and the reader is provided with all the info they'll need.
  • The message is designed with care FOMO through a short intro to the keynote speakers and his personal background and provides additional information available through the event's registration.
  • The email copy is conversational and funny.
  • The CTA version is fantastic because it is focused on the funny side of things "The Free Starter Pass will get you access to David Chang and many other classes (get the concept?) on October 1st at the CTA celebration. Make sure you have your ticket!"

8. Zendesk's CX event

Webinar invitation email example from Zendesk.

Source: Zendesk's The digital tipping point

What's working:

  • It includes the power word "free" in its title. The message encourages people to get involved.
  • It also functions as it utilizes the name of a well-known company to draw the attention of. "How do you make the future of our society through technological advancements and the customer experience?"

"How" is in the name is also a sign that "how" is used in the name means that the participants will learn about an established procedure used by somebody else. The actionable information will entice participants to sign up.

  • This email takes another approach by using statistics to set the tone. It is a good strategy to reach out to businesses that are most likely to be convinced by the findings of research and.

9. Weekly workshop sessions run by Ellevest.

Webinar invitation example from Ellevest featuring topic focused classes in a easy-to-read format.

Source: Ellevest

What's working:

  • The message gets straight to the point , by inform readers of their schedule of workshops, and encouraging readers to sign up for workshops that are interesting to readers.
  • Each workshop is topical and very precise, so that participants will be competent in the area of their choice in a single week by only taking their time each day.
  • The listed workshops are provided organized in a simple format. Each section outlines they will discuss during the event or how it's structured (words such as "virtual Q&A" or "Q&A Event" assist with this). Date and time, as well, are shared in bold in order to differentiate them from different parts of the text.

10. Fairygodboss's invitation to a virtual event

Webinar invitation example from Fairygodboss with great graphics and a clear CTA.

Source: Fairygodboss

What's working:

  • The appeal of the email invite to webinar can be a model that you can look up to. Every webinar is presented with an attractive and pleasing graphic that displays the time and date. The graphic is then preceded by a concise description on the left that will answer any other questions the reader might have, for example, whom the event is designed for.
  • It's simple to hit, simple to use, clear CTA buttons on each session. It makes registration easy, which makes it simple.

11. The asana's Focus and Flow Summit email invitation

Webinar invitation example from Asana that focuses on well crafted copy that targets their audience.

Source: Asana Focus and Flow

What's working:

  • The initial lines draw upon storytelling to create an authentic narrative. The focus of the line is on the pain point itself and posits the top as an answer to the issue.
  • The format is designed to be easy to read (uses bullet points) While important details are clearly highlighted, for example, the date of the date and time of the event.

Webinar invitation FAQ

What is a webinar invitation?

An invitation to a webinar is a message in the form of a video or an email or other form of notification you provide your audience with a message informing them of an upcoming webinar. The purpose of the webinar invite is to encourage registrations as well as attendance. What do I need to write for an invitation to a webinar?

If you're thinking of designing your next webinar invite, we've got a few tips to make sure you reach your objectives for registration

  1. Write for your audience
  2. The benefits of Focus on Attendeee
  3. Be sure to show off your speaker
  4. Personalize your email
  5. Make use of catchy webinar subject lines to send emails
  6. Trigger FOMO
  7. Incentivize individuals to become members.
  8. Utilize the brand's voice for copy
  9. embed a video
  10. Make use of the methods of community building
  11. Be sure that the confirmation email you receive for your webinar is simple to understand

Write high-converting webinar invitations

What are you waiting around to do? The outline of creating a perfect webinar invitation email. With an example list by your side. You've got all the information you require to create an event invitation that is ideal today.

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