2022 Holiday Online Shopping Trends The 2022 Holiday Online Shopping Trends: Reaching More Parents

The Christmas season is an exciting time for ecommerce stores, especially ones catering to parents and their kids. In order to make the most of the season, it's important to know your customers and make the process so easy for your customers.

We'll take a look the trends in online shopping this year for parents, and explore how you can make use of this information to boost your sales for the holidays.

Trends in online shopping among parents in 2022

Inflation is impacting Christmas shopping all over the world It's not a surprise the fact that 74% parents said they are affected by it in their buying decisions. What do these numbers mean for the 2022 holiday season?

To begin, parents are spending less money on entertainment, 59% less money on home entertainment, and 70% less on out-of-home entertainment.

However, they are paying more for different categories, including

• Drinks, food as well as groceries (58 percent more)
• Health products (57 percent more)
• Fitness (52 percentage points more)
• Jewelry (50% more)
• Electronics (48 percent more)

For holiday shopping 50% of parents reported that they'll spend similar amounts to what they have in the past, while 32% will save money while 17% are spending more. It's a mixed bag. A majority (42 percentage) will divide their money between online and in-person shopping.

The majority of parents buy $250-$999 in presents for the holidays, yet 40% spend over $1000, more than almost the entire population that responded.

How to be parents' favorite store for the holidays

Okay, so those are a lot of numbers. What can you do to use this information to improve your store online? Here are seven strategies you can take advantage of the trend of online shopping during the holiday season:

1. Be focused on validation, reviews, and social confirmation

Parents are getting more cautious when it comes to what they present to their kids, and they're spending less for entertainment in general. Therefore, your task is to convince them why your items should go on their list of gifts that they will only receive.

A great way to do this is by showcasing reviews from satisfied customers all over the world it is possible to. Highlight the reviews on your listings of products and landing pages. Highlight websites, magazines, and publications that featured your items. You can add your Instagram feed to your footer. Include high-quality images of your products being used by kids and parents.

If you want to collect reviews, consider making an review request request after your product is given to the client. With Klaviyo allows you to set up an email to go out in a couple of days after your orders typically arrive on shoppers' doorsteps, giving children the opportunity to play with their toy, wear your clothes, or try your food. The email can also automatically contain an option to write reviews for the particular product they purchased which makes it easier for parents with busy schedules to give comments.

2. Inform your customers

Along these same lines Take the time to inform parents of the reasons why your products are ideal for their kids. Do they come from nature? Do they help develop an ability? Are they able to keep children warm in the winter months? Can they help parents' lives?

Veer includes a wealth of additional information on their product pages that provide details regarding the technology, safety, warranties, and features of their vehicles. The site also includes video and images to help parents see what they can provide.

There are numerous methods to accomplish this. Create blog posts that highlight all possible ways that kids learn from your toys. Distribute an eBook with details on the need for non-toxic plates and cups. Find answers to common questions on the FAQ page.

Provide all the information shoppers need to make an educated decision about your products.

3. Be specific in your marketing campaigns

It's not only useful in relation to making decisions about products, it also guides marketing strategies so that you are able to connect with your clients on a deeper degree. One of the strongest techniques to do this is to segment - - groups of contacts that have certain characteristics with respect to.

Let's say that you sell various educational toys. They can be labeled in accordance with the age bracket that they're suitable for. Then, use data from past purchases to notify parents of children that fall in this category. After all, someone with a child of one year old doesn't need to be looking through a list of video games bikes, bicycles, or dart boards. But parents with ten year olds would appreciate the idea!

This doesn't just apply to old age either. It's possible to divide your email lists based on the latest online shopping trends or by attributes like clothing size, type of allergen and location or order size. There are options that seem to be infinite, which allows you to save your customers time, and address their individual needs.

See this segmentation guide by Klaviyo to explore more options.

4. Reduce the complexity of buying

The Christmas season can be a bit hectic for parents who, let's face it, are already busy enough! Family photos are to snap, events to attend, holiday plays to watch, gingerbread houses to build, light shows to experience, food to bake and endlessly. So if you can simplify the process of buying gifts as possible, you're more likely to win the business of your customers.

How exactly can you do it? Here are some ideas:

5. Make it easy for shoppers to locate what they're looking for.

If it's difficult for parents to identify the dimensions, type of item or product they'd like to purchase, they'll head somewhere else. Make your navigation easy and clear. Stick with just a few items in your main menu. Then, you can nest other pages underneath so visitors aren't overloaded with choices that do not have any relevance to them.

If you have more than a few products you want to categorize them using data from internet buying patterns. It is possible to include the same items in different categories in order to make it easier. For example, you might categorize books by genre, format, and the age group.

It is also possible to add filters to your online store for customers to narrow their choices. Magna-Tiles has filters for brand categories pricing, type of product, interests, and colors.

Also, you can add an option for searching to your main menu or footer in a place that is easily visible. You can use a tool such as Jetpack Search to show results that are relevant to your site, automatically correct spelling mistakes, and even allow users to filter your websites based on categories dates, tags and more.

6. Take an omnichannel approach

A omnichannel strategy connects online and offline interaction so that customers can shop and engage seamlessly on a variety of channels - at the store, on your website, on social media, etc. In addition, since the majority parents plan to split their shopping between physical stores as well as online, this becomes more important than ever.

There are a variety of methods to maximize the benefits of omnichannel ecommerce, including:

• Offering top-notch support across every channel.
• Unifying payments both online as well as off-line in order to make sure that every purchase is connected to a single user.
• It is now easy for customers to return products at any time, online or in stores.
• A CRM can be used to consolidate all information and historical data around each customer.

7. Offer multiple purchase options

In the holiday rush Make every effort meet your customers wherever they are. People prefer all different sorts of payment options. Some would rather pay using the credit card option and others prefer to reserve their item through the web and then pay with cash at the time they pick it up from your shop.

Jumpstart your holiday marketing efforts

If you're looking to connect with parents during this season of giving it is essential to know the latest trends in shopping online as well as be aware of parents' requirements as completely as possible. And Klaviyo are here to help.

provides powerful tools to simplify payment, take advantage of a range of payment options, and makes finding the appropriate product simple.

Klaviyo handles marketing, assisting you create highly personalized emails to automate your marketing and gain insight into your prospects.