30 Examples of Stellar About Us Pages to Inspire You
It's not enough just to sell your product to the public. You need to earn their trust as well.
A way to achieve this is to explain who you are and what the company's mission will be about. The most efficient and easiest way to achieve this is to create your own About Us page.
You've probably stumbled on several About Us pages, but what do you know about which ones are most effective?
Before we get started the details, let's take a look at an outline of About Us pages and dissect a commonly-used template for them.
What Is an About Us Page?
A About Us page exists to share a business' story and history and provide a greater connection with its clients.
Consumers want to know who is behind the company they are supporting. An About Us page provides the perfect real estate to open the curtains and show who's behind the scenes behind the back.
But, most importantly, the About Us page facilitates trust between the consumer and business.
Over 33% of consumers say that "trust" is an important element when it comes to deciding on which companies to support.
What can you do to create an experience that is memorable? We'll look at some of the components you need to add to the About Us page.
How do I write an About Us Page
The best About Us pages share the story of the founders and company. It's a chance to pull back the curtain on this business, and show the individuals who create it.
One of the most successful About Us pages:
- Link the customer to the business on a deeper level
- Give context to the reason how the founders came up with the business.
- The company's values are shared as well as mission, values and goals
- Respond to any questions consumers may have about the business
How do you achieve these objectives through the About Us page? The first step is to examine a widely-used About Us page template that will help you achieve success.
Our About Page Page Template
There are four primary components to an About Us page:
1. Tell the story behind why this company was created.
It's your time to think about your business's "why." It could be the thing that sets your company apart from other competitors on the market.
Tell us about the time you got your inspiration to start your business and what motivated you to get started.
2. Include your personal story and founders' role in the team.
Who do you think you are? Are you the ideal individual to run your business now? Share your background and personal tale. That'll connect you to your clients.
3. Record the development of the company
State everything from the obstacles to product enhancements. Get your customers to speed. What's the state of the business today? What makes it different from the previous position?
4. Record the mission and vision.
What is your company looking to solve? Where is it going? End your About Us page by detailing what steps you're taking to transform the business into your vision for the future.
Utilizing these four elements, you'll create a stellar About Us page that will wow prospects and convert potential customers.
It is important to keep in mind the needs of your clients also.
People who are part of your audience want to see your mission, the social proof, and the example of your product. The elements you include in your About Us web page will increase trust among your target audience.
Now, let's look at some companies which fought for these elements and brought them to existence.
30 examples of our About Us page (by Industry)
Whatever industry you're in, you could make use of an About Us page on your site.
Although the four elements mentioned above are essential for each About Us page, different industries may take different approaches.
Below are 30 of the best About Us pages, sorted by industry. Take a lesson from their success and adapt some of their strategies when creating your personal.
Technology Companies
HubSpot
HubSpot's About Us page starts with its mission and flows directly into the background of the business. In addition, this page features a video from the CEO that discusses his first encounters with the founder of HubSpot and his vision for the company's future.
In putting a video up on the About Us page, HubSpot engages browsing prospects through a fresh medium that they might be keen to read.
Buffer
This is a great method to draw attention to the whole company and demonstrate a true cooperative approach. Instead of focusing solely on the founders of the company, organizations can highlight the team who run the business day in and day out and helps make the magic take place.
Vidyard
Vidyard's About Us page leads with a headline highlighting its mission and flows directly into the primary capabilities of the software. The page has a product demonstration video you'll come across as you stroll in, offering additional examples of use. In addition, the company's leadership is highlighted.
The high-level design of the About Us page places the main focus on the product' benefits with a secondary emphasis on the entire team. If your product is complicated, this may be the best approach you ought to consider.
Consumer-Packaged Goods (CPG) Industry
RXBAR, The Sill, and Hydrant are just three of the consumer-packaged goods (CPG) companies that effectively make use of the About Us page to tell their story.
RXBAR
RXBAR is able to build it's About Us page on the basis of its history which dates to 2013. The bold headline draws readers in with its emphasis on the company's conception.
"It's 2013 and we've called B.S. on protein bars," it reads.
The Sill
The Sill is a direct-to-consumer business, offers a basic however powerful about Us webpage. It focuses mainly on the history of the business, highlighting basic facts regarding its founding members and their evolution. In the next, it encourages customers to apply for a position.
It's efficient because it's simple and clear. It is a clear indication how About Us pages don't have to be overloaded with data. Instead, you can straightforwardly present yourself and your business but still get the message to the right audience.
Hydrant
Hydrant's About Us page opens with an inviting image of two people toasting as they carry the product in their hands. If you go through the content you could conclude that these hands belong to John and Jai The two founders.
The page is divided into three sections, making it simple to read in sections. This is the ideal way to set up your webpage because it directs readers slowly through the content with a style that's not too overwhelming.
Each section is designed to hook readers in and lure them into reading a little more. Finally, the page ends with John Jai's signature, giving it a personal touch from the founders, that you'll feel as if to be friends with now.
Insurance
Three companies: Zebra, Lemonade, and Clearcover are three businesses operating in the field of insurance that are paving the way with amazing About Us pages.
The Zebra
The company's About Us page focuses on the future nearly the same way as the past. The site begins by introducing the headline "Our way to succeed." The section on the business's mission is short and, after that, the page flows into a section about the company culture.
Lemonade
Lemonade's About Us page is centralized around its "makers." With this messaging, the company emphasizes that its employees are actively working on the product and are "makers" in themselves.
Lemonade has minimal information about itself on their About Us page, but that's on par for its brand's image. The company, for instance, uses excess white space on its page's landing pages to display a pink pop dash. This page is no different.
Only two words and an illustration, Lemonade provides a high-level overview of its business and those building it.
Clearcover
Clearcover employs the traditional About Us Page template that guides the reader through the history of the company. This page is focused on the company's story by dividing it into five core segments: the beginning growing, changing in the future, quitting, and even creating portions.
Fintech
Dave, Chime, and Riskified set the standard for interesting About Us pages in the financial technology industry. Let's review of the reasons.
Dave
Dave is a bank created with the human in mind, has an About Us page that includes simplified texts and captivating illustrations.
The two sections are laid out using a two-column layout which makes it simple for readers to move around between various topics like its mission the story of its founding, many more. The illustration style is beautifully appealing (and in line with the brand) which makes the viewer feel compelled to scroll down the page for more.
Chime
Chime's About Us page is heavily based on copywriting in contrast to Dave's. Chime uses an explanatory strategy by highlighting its partnership with local banks, and then pointing out the benefits that differentiate it from other competitors.
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This is not a surprising strategy for a business like Chime. The fintech industry has many rules, and Chime wants its customers to know why their technology is unique.
Focusing on your messaging and removing any unnecessary material from the site, you are able to focus on the most important aspects of your business and your brand.
Riskified
Riskified emphasizes the history of its company in the About Us page in a unique and captivating manner. It's sometimes a challenge to organize your company's past into small pieces. And, even more so, if you have to write it all out, the About Us page can drag on forever.
Riskified included an interactive timeline, which identified seven important milestones throughout the company's evolution. It is possible to switch between the two and get the latest illustration along with single-sentence descriptions of each corporate milestone. It's a fantastic way to engage and educate prospective customers at the same time.
Healthcare
Wheel, Clear, and Healthgrades are the leaders in the health industry regarding About Us pages.
Wheel
Wheel's About Us page is broken down into everything you should know into bite-sized chunks. This layout highlights important information you should learn about the company. Everything from funding successes to the location of its headquarters is organized into the section.
Consider using this format for all the important details that your customers should know about your business. If you can simplify some of the basic information into these sections, you can leave some room for more interesting story on a different part of the page.
Clear
Clear's About Us page focuses on three different parts such as the vision, the fundamental values, and the networks. Clear uses a company video to present the company as well as what's in the works.
Healthgrades
The Healthgrades' About Us page incorporates a built-in navigation bar, which allows the user to toggle through four subheaders: About, Hospital Awards and Ratings, Quality & Reports, Careers. The second navigation bar makes it easier to navigate the About Us page, so it's not stretched too far.
It keeps users engaged when they don't have to scroll to get new content continuously. The consumer may toggle back and forth between some pages and gain a bit more than had an unchanging site.
Pets
BarkBox, Wag, and Ollie are the leading pets' supplies and care companies with remarkable About Us pages.
BarkBox
BarkBox's About Us page is a memorable image of dogs. The site is easy by showing the various businesses it has to offer. Each has its designated section along with the relevant text and photos.
The About Us page shows that it's not necessary to go too deep into your company's story if you don't think it's needed. BarkBox offers a variety of properties which is why it makes use of this page to make sure that its customers understand what is available.
Wag
Wag has a straightforward layout on its About Us page featuring a hero image of a woman and her dog. It also has the headline, a concise description and an action asking viewers to "Meet our leaders." This is an easy way to offer the customer everything they need to understand the basics of the company.
"Wag's" About Us page is an effective reminder that you don't necessarily have to be overly detailed with the About Us page content. Instead, concentrate on giving the most basic description of your business and emphasizing a few key points.
Ollie
Ollie's About Us page uses a second navigation bar to split contents into separate sections The Story and the Team. Furthermore, every page utilizes motion graphics that engage the reader and draw their focus to various areas that contain crucial information.
Transportation
Lyft, Uber, and Bird all take different approaches in sharing their stories.
Lyft
Lyft's About Us page is focused on the people who run the company behind the scenes. It is a source of irritation for the new drivers and team members to join the organization. This differs from the other About Us pages that we've encountered.
Uber
The Uber's About Us page features a letter written by the CEO of Uber. Additionally, the CEO's profile photo is featured as the main image on the page. Since most people worldwide are acquainted with the Uber brand, Uber uses this page to chart its strategy.
By publishing this letter from the CEO, Uber gives consumers a an insight into the way in which the company is changing.
Bird
Bird's About Us page is structured around the company's core values. Bird defines its core values through a distinctive symbol that is associated with every pillar of the company.
Music
Spotify, Mighty Audio, and WaveXR are the only three companies with unique About Us pages as leading technology companies in the field of music.
Spotify
Spotify's straightforward approach to the About Us page shows that it's possible to include only the most basic information about your company, as long as you're a globally-known, international company.
Mighty Audio
Mighty Audio shares its story by presenting two blocks of text, before spotlighting the team through its website about page. The contrast between the dark background and the light blue header text is striking.
Look at ways to incorporate contrast colors to your pages to ensure that the most important information is clearly visible.
WaveXR
WaveXR divides the About Us webpage into four parts The team, the values, careers, and press. The page opens with a brief company description , and invites users to visit the four subheads to find out more about the company.
Billing
Chargebee
Chargebee makes use of hashtags from social media in order to connect its About Us page and social media. Headers greet consumers with hashtags, encouraging to share their posts on Twitter.
ReCharge
ReCharge includes a testimonial of a previous customer directly on its About Us page. There is no more reliable way to find out about a company than through an existing client?
Request one of your most committed customers to provide their experience. Include it in your About Us page to increase credibility.
Cedar
Cedar blends many elements of design, including text, illustrations photographs, text, and contrast colours on its About Us page. The site opens with a description and immediately introduces the co-founders.
Use as many different visual elements as you are able on your About Us page that are in line with your brand. Different elements in different designs help keep users engaged with the content.
Travel
Collective Retreats, Localeaur And Away are leading the industry of travel with creative About Us pages.
Collective Retreats
Collective Retreats offers a basic but effective way to present the About Us page. The site has three lines covering the business description as well as a short outline of the general approach to its product.
Condense your company's information to just one or two paragraphs, then make sure you incorporate that information on your About Us page. A brief description of your company is helpful on the page.
Localeaur
Localeur features a photo of its employees on the About Us page as the primary page material. It is a natural choice for a community-focused company.
Abroad
Away's About Us page is centralized around what the company is a firm believer in. This approach is similar to those companies who lead by their beliefs.
Best About Us Page
Dave has the top About Us page due to its minimalist design, simple copy, and engaging pictures.
The page matched the company's image and also told the founder's of the company in a humorous playful, humorous manner.
Conclusion
Your website deserves an amazing About Us page. This page is your chance to tell your story and your business's vision and mission.
Want to share your About Us page ideas? Do share your ideas with our community in the comments section below!
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