4 ways to monetize the Pinterest users you follow
If you're a Pinterest user with a a growing following, get this article on how you can make money from your Pinterest users and boards by using four methods for monetization.
What began as a passion to pin your most pictures has now turned into a serious social media venture.
Now you're building an audience on Pinterest that is full of fans that regularly follow your boards and pins -- great work.
So what do we do next?
Do you remember all the time you spent down the rabbit hole scrolling and pinnin' on Pinterest?
It's time for it to be repaid.
This is right, you are able to leverage the growth of your audience and monetize your Pinterest users and boards.
To make it occur, you must follow the four monetization methods that we'll discuss with you right now beginning by implementing affiliate marketing.
#1. Promote affiliate marketing links
One of the best ways to monetize your Pinterest audience is to participate in affiliate marketing initiatives.
A quick refresher:
Affiliate marketing occurs the term used to describe an agreement with an organization who pays you for promoting links to products and services they offer. The business pays you a commission any when you have one of your Pinterest users views, clicks, and purchases from the affiliate link.
Most of the time, you'll have a brief period of time -- from 24 hours up to two weeks, or even more in which you may earn the commission even if a person doesn't immediately purchase your offer however, the rules of each program are at the brand's discretion.
The reason why Pinterest is an ideal platform to promote affiliate marketing is that users are primed and ready to shop.
This is why Pinterest is the most popular channel for getting ideas on the best products to purchase. What's more, an impressive seventy-two percent of those claim Pinterest inspires them to shop in the midst of not searching to buy anything. Moreover, 70 percent of them discover brand new items on Pinterest.
There's a catch -- you need to be confident in the goods and services that you promote.
It's not easy to lose the trust of your customers in your company's reputation.
After all, your brand is a reflection of you and your company. 22 percent consumers believe that branding can say a lot about you, and 24% claim they use brands to help to make decisions and make decisions. Both of these have increased in popularity from earlier in the year. So it's wise to upkeep your image as a brand.
Do not just put up a few affiliate links to products that aren't something you really want to know about and call it a day.
Instead, do your due diligence, and study the businesses offering affiliate links and make certain that the affiliate links they offer will benefit your target audience.
A way to make sure that the affiliate links you use align with Pinterest followers' interests is to partner up with businesses that provide items and services that are relevant and related to your Pinterest topic of interest.
The founder of the lifestyle blog Sunny Sweet Days, Krystal Butherus, frequently pins posts on kid-friendly dishes for her near 1 million followers. Krystal pinned her post promoting Welch's fruit snacks that can be a useful item for the people you follow.
It turns out, Welch's has a nifty kid-loving mom audience and paid several similar Pinterest accounts that cater to the same audience in the course of one of their campaign .
Another tactic for aligning your target audience to the most appropriate products from affiliates is to look backward by first making an individualized list of the products or services your Pinterest followers need, and then researching companies within these categories to determine if they offer affiliate program.
If they are, great -- just apply to their affiliate program. Once you're approved, start including affiliate links in your Pinterest pins.
Speaking of partnering with companies that serve your audience Our next suggestion adheres to the same concept.
#2. Participate on sponsored boards
Another way to make money from your audience on Pinterest is to partner with sponsors to make boards specifically designed to promote sponsored products as well as services.
Similar to an affiliate marketing program, sponsored boards also present a business exchange opportunity which allows you to earn money in exchange for the opportunity to let your viewers know about an organization's name.
The difference here is you create a new board specifically to promote the brand of your sponsor.
In this case, Pinterest influencer, Saru with more than 329,000 followers on her monthly account in the moment of writing has a whole Pinterest board called " Sponsored posts " for publishing posts when she collaborates with large brands.
It's crucial -- and an absolute legal requirement to completely inform your Pinterest followers that the board is sponsored by a third party.
That means that you must include the sponsor's brand name in the description or title of your board alongside a plain-language explanation of the relationship you have with the company.
As a rule of thumb is that it's difficult to make more precise than simply telling users the content you've created is sponsored however the FTC will remain flexible regarding how you present it , as long as your descriptions aren't ambiguous.
A great illustration of someone who has done this well is Pinterest influencer Jodi Marks. She has a sponsored board called " Best New Products (Sponsored by The Home Depot) " where she openly discloses her partnership in partnership with Home Depot as named in the Pinterest board's name.
Jodi hosts a show aimed at helping homeowners with home improvement named Today's Homeowner featuring Danny Lipford which makes their sponsorship the perfect fit serving their Pinterest audience of over 2.7 million daily viewers.
The key, and similar to affiliate marketing, is making sure the brands you partner with benefit the people you serve.
For finding sponsors, we advise researching and targeting companies that coincide with your subject of interest . Then, reach at them with a proposal for the partnership.
That way it is more likely that you find brands that are suitable to the majority of your Pinterest followers.
In the end, who knows your audience better than you?
It can rewarding when you do effort to locate suitable sponsor.
Just look to David Hobson, marketer at Foundr to get some ideas. David was able to secure the $50,000 worth of sponsorships within just four months.
It's a pretty amazing turnaround, aren't you?
In terms of your fee goes, though, like many sponsorships -- be it on Pinterest or another platform- it varies in every case in which you and the sponsor brand need to agree on the compensation amount as well as the terms of exchange.
When you've found your sponsors after securing your sponsorships suggestions on how to interact with your sponsors are:
It is important to be clear on the terms of your agreement
Post your sponsored content on the right date
Your sponsor must approve the content prior to hitting the publish button.
They may sound like easy choices But you'll be amazed.
Finding and pitching the most suitable sponsors? We feel you. It can be one of the most difficult monetization channels to break into. If this is the case, consider our next monetization method with an more simpler entry point.
#3. Sell physical products
The final tip we offer today to making money from the popularity of your Pinterest followership is to market physical products on the platform.
The reason why Pinterest is an ideal site for selling goods is a chunky 58% of pinners say the platform can help users make buying and shopping decisions.
95 percent of the population admit to using Pinterest to plan their purchases in addition.
In the end, when moving items, it's hard to beat Pinterest.
The concept of being able to serve your customers is applicable here as well, and it's crucial to offer products that are both beneficial as well as relevant to your target audience.
A way to promote physical items is to use pins "Shop the style" images. These are images that have merchandise that you can purchase in your. To create the "Shop the style" pin, just label each item and then add the product URL to the product.
Take successful entrepreneur, Bonnie Tsang, for a concrete example. Bonnie has increased her Pinterest following to an impressive 904,000+ monthly views at the time of writing.
Look at her " Shop the look " pin that promotes one of her most popular clothing line products.
Another example of this one is Joy Cho, who monetizes her Pinterest audience, which is 8.6 million monthly users massive . Joy promotes her line of physical products, like in her post featuring the Apolis Petite Market Bag .
Additionally, she has an Pinterest board that's specifically dedicated to her decor for the home, nursery, and baby clothes that can be found in Target stores. They are called Oh Joy, for Target .
Of course, not everyone reaches the rockstar standing of Joy when physical items are placed in the stores of big retail stores.
And it does require an incredible amount of effort for managing the sales of physical items in your own way.
But, if you're willing to invest the additional efforts and time, it can prove to profitable as shoppers are more likely to use online shopping sites to make purchases. The sales from e-commerce are projected to make up 22% of all global retail sales by 2023 .
The main takeaway is it is that you could increase your Pinterest traffic by selling the audience products that are physical through "Shop the style" pins.
In the event that managing inventory in physical form from creation to shipping seems a little overwhelming, our final tip today could be a good option for you -- selling digital goods.
#4. Sell digital products
The final suggestion for making money with your Pinterest following is to sell digital goods to followers.
Let me explain. Basically, after you frontload the creation of your digital product, you'll have no maintenance required, outside of marketing.
This means you can sell uncapped digital products and create them once.
Beautiful, right?
Joy's information products make a perfect match with the Pinterest audience of which there are a lot of users who are primarily drawn to the categories of art, art supplies, and hobbies .
They are among the biggest interests within the U.S., anyway.
If you're looking for other leading topics of interest to you, check out Pinterest, 70% of users visit the site for watches, accessories, and jewelry, while 52% of them use Pinterest to increase their understanding of delicious food and drink.
It's not that you're restricted to these categories, though.
It's so good that 90 percent of Pinterest users describe the platform as "filled with happiness".
It's important to monetize your Pinterest audience by selling them digital products that focus on an optimistic message. If you're in business to assist people in solving a problem and solve a problem, then you've got it in the bag.
A great example of such an online product is businessman Marc Eglon's Tiny Product Manual that assists makers in going from small product ideas to the point of launch.
Similar to that, the creator Vanessa Ryan offers a Boho Chic Toolbox that allows users to use Canva templates to meet their needs in design throughout the entire year.
In the end:
The most efficient method to earn money from your followers on Pinterest is to sell digital products which help solve issues. It's been used before, it's easy, and there's limitless opportunities.
Pin your way to the top of the heap by monetizing your audience on Pinterest
The glory of accumulating an Pinterest follower base that you're proud of doesn't have to stop at that point.
You can make it even worth your while by making money from your Pinterest visitors.
Here are the four best practices:
Post affiliate links of items and services offered by brands you are confident in. If you are aware that your fans can gain from certain brands, see whether they have an affiliate marketing program.
Work with businesses that provide sponsorship for one of the Pinterest boards. Like affiliate marketing, your products and services that you're paid to promote must to make sense for your audience.
Another way to monetize your Pinterest followers is to offer appropriate physical goods. After all, users have the idea of shopping in their minds.
Four monetization options that are reliable you can use, it's the perfect time to earn money while you pin.
(Dare I say that you are able to "put a pin" to find your next side hustle.)