Crealanta Magazine

41 best free marketing tools ways that marketers can achieve more using low-cost tools

Mar 16, 2023

The most effective marketing tools can help you save time and money, and make your job simpler, but here's the kicker -- it's not easy to find them.

Test out new tools and see what they can do to improve the workflow of your quest. This requires effort, time as well as cold sales emails all the time. The result? It is possible to try out a variety of free software, and you'll ever find the champions.

Good news though: we've created this collection of free online marketing tools that will help you solve this conundrum. You'll find tested and reliable tools that I've either personally utilized (and recommend) or genuine marketers trust and rely on.

Make sure you bookmark this piece so you can go back to it whenever you require an overview of the tools available that range from AI-powered writing hacks to time-saving and platform for managing projects.

Marketing professionals, what are the free marketing and productivity tools that you simply cannot live without?
Full disclosure: this is for a piece that I'm currently working on for a client.

-- Masooma | Content Writer (@inkandcopy) The 6th of March, 2023

Then, jump to the category you want to:

Free CRM software

1. EngageBay

EngageBay is great for solo and small business marketing teams to track and manage sales deals in the same platform. It provides a simple-to-use drag-and-drop interface and filters for separating contacts.

2. Zoho CRM

Zoho CRM is part of the Zoho suite of products, giving you 5,000 records for free with the option of removing unread records from your leads which frees some space on the freemium version.

 Paying option to think about at the time of its completion:

Freshsales CRM. It offers artificial intelligence-based capabilities to generate leads, qualifie leads, and make sales.

Video makers

3. Create

Make edits to the video by adding titles and other components to it. You can also use the aspect ratio option to resize videos within just a few seconds. Additionally, you can join your account to social media platforms like Facebook and Constant Contact to share the video content that you created straight through Create.

4. IMovie

iMovie is still a standard to create videos, particularly for novices. This free video maker designed for Apple devices helps you create basic videos while on the move. Begin from scratch, or seek assistance using the software's Storyboards and templates.

Create's premium plans to unlock advanced features such as creating personal CTAs and ending cards to your video and monitoring their engagement statistics.

Social media tools

5. Buffer

The free Buffer plan lets you handle three social media channels. It lets you schedule and plan ten posts per channel (such an efficient way to save time! ).

6. Social Remarks

Social Mentions monitors your brand mentions and hashtags across social mediaplatforms, and shows you how often and in what tone your target audience is talking about you or using your own hashtag(s).

7. Hypefury

Hypefury is a specific Twitter scheduler -- great for marketers expanding their reach on Twitter. You can plan not just tweets but as well Twitter threads by using this application.

8. Sparktoro

Sparktoro is an instrument for analyzing the audience. The free tools it offers give you a score of Twitter users' influence, help analyze their following, and reveal what other marketing professionals are discussing about and posting through Twitter.

Hootsuite   Hootsuitefor planning, scheduling analysis, and even report on social content using the same instrument.

Writing and editing tools

9. Hemingway Editor

Hemingway Editor improves your writing's readability score. It does this by highlights long, difficult-to-read sentences as well as those that use passive voice.

10. Grammarly

Grammarly freemium catches typos and checks your grammar.

11. SpeechTexter

SpeechTexter allows you to talk into the tool so it will be able to type your text -- perfect to use on days that you're just not in the mood or aren't able to (God forbid) write.

12. ChatGPT

ChatGPT aids in the process of brainstorming ideas, getting initial drafts out, writing meeting itineraries, and more.

 Option to pay once you are ready

Writer to improve readability of content as well as grammar and repurposing whilst maintaining your branding voice and the editorial standards.

Brainstorming and collaboration

13. Miro

Utilize Miro's free program to design three mind mappings that you can edit and brainstorming boards (or pick from their pool of templates for brainstorming).

14. Figma

Figma is a free team collaboration tool for prototyping and working together on design concepts.

Twist to facilitate async-based team collaboration , which includes organized share of files.

Tools for marketing content

15. Coschedule headline analyzer

Headline Analyzer evaluates your headlines for click and SEO and helps you write headlines that are engaging.

16. Blog Topic Generator

Enter five words relevant to your field or blog's theme, and the HubSpot Blog Topic Generator can give you a week's load of ideas to blog around.

17. Content Idea Generator

Portent's Idea Generator is a great tool to generate concepts for writing content. Input a search term and the tool will present a fistful of fun suggestions which you can later make up your own.

18. PrimoStats

PrimoStats provides you with original statistics that you can add to your site without having to go down the rabbit hole of research. Its free subscription gives the user access to over 1,200 statistics.

19. Yoast

Yoast is a free WordPress plugin which helps you improve your website's SEO by looking at the use of keywords and its accessibility.

GatherContent. It's a software for managing content that lets you manage the entire process of marketing content -make templates, briefs, style guides, and content workflow complete including an editorial calendar.

Freelancer management tools

20. Toggl Hire

Toggl Hire lets you assess the skills of freelancers prior to hiring them, by creating assessments for their skills.

21. Google Meet

Make use of Google Meet to make free calls with freelancers to explain your brand and requirements for content.

Content Harmony for creating shorts to freelancers.

Invoicing software

22. Zoho invoice

Zoho Invoice lets you make free invoices.

23. Deel

Deel is a secure payment system for recruiting and paying teams in 90 countries (in the no-cost plan).

 Option to pay when ready:

The Deel Premium service automates invoicing and pay contractors across more than 150 countries and more.

Tools for design and graphics

24. Canva

Canva can be an easy and simple tool to create blog and social media-related graphics in just a few minutes. Make use of the template to begin or begin from scratch if you've a knack for making designs.

25. Vengage

Venngage is yet another easy diy design tool which lets you design five free beautiful visuals including Infographics, presentations, report charts, graphs, and printable.

 Paying option to think about when ready:

Visme. Use it to create animated videos, as well as track your content's performance metrics.

Tools to improve productivity

26. Otter.ai

Otter's basic, free plan transcribes 30-min long videos, webinars, and podcasts , so that you needn't do it all manually. It is possible to transcribe up to 300 minutes in a month and upload up to 3 audio or video file.

27. Screen recorder

28. Pocket

Pocket lets you save content (videos podcasts, videos, and blog entries) for reading them later. It is also possible to add tags to the content for easy reference and use the player's audio to read text for you.

 Option to pay at the time of its completion:

Evernote to take notes and organizing notes, setting deadlines, and sharing them with colleagues.

Time-saving and free tools for saving time

29. Zapier

Zapier helps you connect different applications and to automate the steps between them with zaps. Free plans let users create up to 100 one-step Zaps every month.

30. Waldo

Waldo is a free Chrome extension that speeds your search. It offers an ad-free Google search experience, pulling out content from ranking sections for easy skimming and offering filters to let users find what they're looking for easily and quickly.

31. WayBack Machine

WayBack Machine is an additional Chrome extension that works to provide you with archives of websites. Make use of it as a source to create content and review how competitors and/or companies that have been a source of inspiration planned their campaigns in the past.

 Option to pay when ready:

Zapier Premium for creating multi-step zaps.

Tools to manage projects

32. Trello

Trello is an uber easy-to-use tools for managing projects, offering you ten free Kanban boards that let you manage your tasks using as many columns needed.

33. Notion

Notion is an entirely customizable project management tool. You can utilize it to build Kanban tables, boards, documents, or any other thing you'd like. It also comes with Notion AI that summarizes content, creates tables from linked content, and more.

34. ClickUp

ClickUp is a different, intuitive, and adaptable tool. You can use it to design documents, see different perspectives of your project's pipeline and a lot more. If getting started feels overwhelming, simply pull out any of their templates, and you'll be ready to go.

Asana. It's perfect to use for project, task as well as work management, and comes with tons of connections.

SEO tools for free

Google Trends will show you how well-known a word or phrase is within the defined time ranges.

36. Keyword Ranking Checker

Agref's Keyword Ranking Checker will show you the place a keyword you search for appears on pages that show results from search engines.

37. Website Authority Checker

Another tool for free from Ahrefs, Website Authority Checker can help you determine a website's authorities (DA).

38. AnswerThePublic

AnswerThePublic includes all the inquiries people are asking related to keywords.

39. Keyword Tool

The free Keyword Research Tool by Ryan Robinson gives you keywords that you are searching for, showing you their search volume and ranking difficultness.

 Options to pay for at the time of completion:

Semrush or Ahrefs to access a complete set of tools for keyword research and link building and Clearscope to optimize the content for better ranking.

Analytics tools

40. Google Analytics

Google Analytics is a no-cost instrument to monitor your site's traffic and engagement behavior (how long they're spending on your page, as an example).

41. Hotjar

Hotjar's free plan provides you with unlimited heatmaps so you can see what your website visitors are interacting with your site -- including the CTAs they're clicking, and the places they're stuck.

Chartbeat to track analytics on engagement in real-time.

Additional resources for free

Hope you've found some helpful software to try from this list of free marketing tools. If you're trying for more information about video marketing, specifically, we've got tons of resources for you: