Crealanta Magazine

5 Examples of Sales Funnels to inspire you

Dec 1, 2022

Struggling to collect email addresses from potential customers so that you can provide them with other marketing materials? Do you see potential customers drop their shopping carts and do not have the knowledge to follow-up? Do you find your email inbox too hard to manage, and never end up getting the response you need from your clients?

There's no need to worry It's common challenges for artists and many don't have a background in sales. However, these issues can result in massive losses in sales. What is the key to turning the tide around is Proper sales funnels.

The sales funnel represents every step your potential customers go through on their customer journey, from when they first learn about your business to when they buy your products or engage in other activities they would like to. A well-designed sales funnel can assist to convert more potential customers to customers.

Colin Longworth is the Founder of WooNinja.io and a specialist on creating custom solutions as well as sales funnels. He has been a creator since 2005 and an Expert since. In this article, he outlines five sales funnels that convert well and are able to use to increase the number of revenue for your business.

Are you looking to go ahead?

What exactly are sales funnels?

A funnel is a pathway that you wish your clients to follow to achieve a particular goal or outcome.

The result could be an order, download, a subscription, or just that you're decreasing the friction. The goal is to get your customer from A to the other end as swiftly as possible and without any friction as is possible. Ultimately, funnels will all assist in increasing your profits and help increase your revenue faster.

The battle against sales funnel myths

The word "sales funnel" creates anxiety and fear among many designers, but this doesn't need to be. There are five common misconceptions that Colin believes needs to be addressed prior to diving into the intricacies of funnels.

    Myth 1: Funnels are expensive to create as well as operate and maintain.  

That's simply not true. Funnels are available for free or for under $50. After they've been implemented and maintained, it will take minimal time as they function automatically!

    Myth #2. Funnels require complicated subscription software to operate properly.  

The cost of expensive or complicated software isn't required. It is possible to create great funnels with very easy-to-use software that can be downloaded for free or for an affordable subscription.

    Myth 3: Without custom landing pages or games, my funnels aren't going to work.  

There's no requirement to build extremely sophisticated custom landing pages to allow your funnels to be effective. Some of Colin's best converting emails are just a short paragraph. Many of his most effective landing pages only have one button with a simple paragraphs. As long as the content and timing of your communication are appropriate, it is going to work!

    Myth 4. I must employ someone to create my channels.  

If you have access to Facebook or other software, you are able to make your own funnels. Colin will show you exactly how on this blog.

    Myth 5: Funnels need numerous steps as well as complex flows for users to succeed.  

It's not true. A complex flow leads to greater complexity and can be very difficult to solve. An easier flow is well for the majority of business requirements.

Once we've cleared the myths out of out of the way, lets begin creating funnels.

Colin will present five sales funnels that are useful and necessary for every company, yet remain on autopilot. Colin will also demonstrate how they can be integrated into your site.

The tools that Colin employs in his examples are MailChimp, Typeform, and Zapier. Each of them is accessible through the App Store.

5 sales funnel examples

First step when sending marketing content to your prospects is to collect their personal information. When they've visited your website, they've shown some curiosity about your offerings and you should take action in order to convert them into a customer!

You've probably visited a website and seen a section that reads "Welcome! Subscribe and get 15 percent off your first purchase." That's a perfect illustration of an Footer Sign-up. This funnel allows prospective customers to join your email newsletter with ease and also gather their information in order to be able to communicate with them in the future.

The process is simple and only takes 15 to 30 minutes. On average, roughly 1-2% of site traffic will sign up to this. If you can get their email it's likely you'll be able to nurture them up to the point where they purchase your products.

 Check out this video to watch Colin implement this funnel step by step:  

 2. Contact us and follow-up

Every website needs a Contact Us page to make it simple for clients to get in touch with the business. For your own site, clients may come to you with questions about the courses you offer or about pricing. If it's hard to get in touch with you and their questions were not answered, it's likely that they'll go away and look for alternatives. Don't miss out on the sales!

A Contact Us follow-up funnel will allow you to automatically keep in touch with students after they make contact. It will be 15-30 minutes. In Colin's own experiences, about 25% of the people who visit these funnels take further action, like purchasing his items!

What happens is that when a visitor comes to your site and then fills in your Contact Us form, then Zapier will recognize this action and add the user to MailChimp. In MailChimp it is possible to configure an automation which will send a follow-up email about their questions.

A further benefit of this funnel is the reduction of support time as well as the manual effort of having to follow up with each student. The most efficient part of the funnel is FAQ follow-up. Colin recommends starting with a FAQ page from the very beginning when you begin creating your site. If you were a brand beginner user. What do you need to know? What questions would you have?

 Watch Colin implement this funnel in this video:

 3. Lead Onboarding/Abandonment

It's fairly common for prospects to sign up but not complete their purchase. The reason they abandon their cart could be the result of a distracting event, an urgent job taking them away from your website, or concerns about their obligation. What can you do to ensure they come back and purchase your program?

The best solution is to design an onboarding process for abandonment or lead. Customers that signed up, but didn't purchase a course, will be encouraged to revisit and finish the checkout process.

Like the funnel before one, an email is immediately sent out to customers who did not complete the purchase. Colin suggests sending a simple reminder of the products left in their cart or offering a small discount that will instantly increase the sales. It is the most important funnel of five that are discussed in this post.

The implementation process takes anywhere from between 1 and 2 hours. the time Colin used it for his personal business and saw a 50 engagement rates as well as 13% of those who engaged go on to complete the sale.

Learn how Colin uses this funnel in the video below:

 4. Students on the way to school

The sales funnel doesn't stop after your clients purchase the products you sell, it is important to continue to nurture and build a strong relation with them in the future for any subsequent purchases. One way to do this is to provide an effortless onboarding experience.

Students may be unfamiliar with the platform, or even to your courses, and may require some assistance on the journey. When the onboarding process is easy, they'll be more likely to return for more courses and share with friends about their experience. If they experience a bad start, students might abandon the course and will be less likely to buy another.

The Student Onboarding funnel aims to make an onboarding process that is easy and help your clients get their feet wet quicker. Some common methods to help your students would be to create a welcome email for your course, and sequences of emails with important information like how to log into your website to access the dashboard and ask a discussion question.

The procedure for implementation is similar to the previous funnels which will require about two hours to construct. Colin saw an increase of up to 30% in retention of students for his business.

Colin tends to educate students in groups as well as drip-schedules. The easiest way to ensure your students have what they need to be successful is with a weekly email. Let them know what to anticipate for the week ahead and how to be prepare. All of this will, obviously, be automated , which is exactly the purpose of this funnel.

An added benefit of the funnel is that it can reduce the volume of refunds. The majority of refunds come from people who have logged into their account but aren't sure how to get started and are overwhelmed. You can easily help onboard the customers you are helping and cut down on amount of refunds.

 The video below Colin will demonstrate how to build the Student Onboarding Funnel:

 5. Request for automated review

Online businesses live and die based on the reviews they get. The more positive and highly rated an educational program is, the more prospects are likely to believe it is credible. So you should invite learners to write a review and potentially reward them for doing so.

How this funnel works is, when someone finishes the course that the email with a course evaluation form is automatically sent. Once the review is completed then follow-up with an incentive for the decision, for example, a credit towards the next purchase. Additionally, based on the rating provided by the users, you may be able to tag them as an advocate of your business.

The purpose of the tag is to add these people to a list in your email service. The particular customer group is extremely engaged and are one of the most effective groups to market and receive feedback from and test programs.

The implementation process can take anywhere from 15 to 30 minutes, and the majority of users are likely to leave a review, from Colin's experiences. It's also an overlooked opportunity to sell. After someone's taken a finance class, they could be interested in your accounting class. If they've completed your introduction course. They could be interested in the advanced course that follows. Be sure to mention a comparable course that is similar to one your student has left a review for.

 Get step-by-step directions for building this funnel in this video

Use TCommerce to simplify selling and managing payments

Colin's five sales funnels could help lead to higher conversion. For you to make sure you're up for success and can effectively manage the growth, TCommerce can support your payments needs.

Here are a few of the key characteristics of TCommerce:

  • Access powerful, connected marketing tools designed specifically for course designers like you.
  • Manage and accept payment transactions in one location through our payment processor integrated, Payments.
  • Make bookkeeping easier with easy access to your Payouts orders, transactions, and Payouts report.

Do you need help setting up? Learn more about the Help Centre article.