5 Strategies Course Creators Have to Profit from Black Friday Sales -

Anyone who has an email account is aware that large companies use Black Friday to bring in new customers, promote their goods, and connect with an existing client base.

But the fact that you're not a big company owner on the internet isn't a reason to not be eligible for a piece of the Black Friday pie, too.

Below are five strategies to take advantage of Black Friday and Cyber Monday to promote your online business course.

Make an offer that is irresistible

If people consider developing an irresistible deal, they automatically think about massively reducing the price of their product or service. In reality it is simply a method of structuring of your products and/or services where the value exceeds cost.

Here are some suggestions to design an effective offer:

• Bundling. Think of packaging valuable courses together at an attractive cost for your customers, which means high sales for you.
• Value adds. You could add an individual one-on-one coach, a free session at office hours, earlier access for a high-value offer that's more than a discount.
• risk reverse. This means that your program will deliver the results promised without at risk for the user. This is mostly seen as the "money refund guarantee" practice or your first lesson for free. This can reduce hesitation at the time of purchase.
• Segmentation. Create different offers that are based on the previous purchases. For example, existing customers do not require a lot in your introduction courses however they might be inclined to take advantage of continuing education options you provide.
• Time limit. A timer on an offer compels people to act fast. Limit the coupon's timeframe with "early bird" and "last chance" incentives to create an urgency.

Get started on building excitement right now

As you get closer the Black Friday sale, your messages must get your customers excited and looking forward to your offer. You want them clearly aware about your coming the Black Friday promotion.

An excellent way to create the buzz for your promotion is by creating a "Pre launch" page. It can begin as an "Coming Soon" page that is later changed into the "Special offer" page as soon as your promotion officially goes live.

If you are thinking about what you can add to your prelaunch/landing page, consider these:

• Catchy headlines with clear copy Be sure that you're explicit in your description of the program and stating your value proposition. Make sure you are concise and appealing, but also explicit and concise, in order to compel sign-ups.
• Visual elements: Include pictures as a sneak peek of your website as well, and, if there is one of the time, add a video.
• Clear call to action:a CTA (call to action) refers to the click button where visitors can buy your offers. It's important to ensure that all of your CTAs are easily visible and easily accessible on your landing page to help your potential customers.
• Social proofing elements: if you have received reviews from past students, include them on your landing page in order to increase your offering's worth.
• An opportunity to gather email addresses If your offer is not yet up and running, add a place for prospective customers to enter their email addresses and be notified about the Black Friday offer. Following Black Friday, the form could also be a sign-up for newsletters.
• Refund Policy Texts such as "Money Back Guaranteed" or "Risk-Free" will alert your clients about the policy on refunds and will ensure even the most cautious customers.
• Contact Information:Provide a way for prospective students to contact you , so that you can give them a feeling of security and improve your image as the creator of your course.

Create an Email Sales Series

There's no way to just mail one email to Black Friday and one email to Cyber Monday, anymore. Driving the most sales from your email campaigns requires an organized strategy and plan. It is essential to create excitement with pre-Black Friday as well as Cyber Monday emails.

These are the top five emails we believe you should send for Black Friday/Cyber Monday weekend:

• 1. Email(2 weeks before Black Friday): Announce that something big is coming
• Email 2(a couple of days after): Reveal the upcoming sale
• Email 3(a week before Black Friday): Launch the sale with a clearly and clickable coupon code
• Email 4 (on Black Friday) Remind customers to buy
• Email 5 (A few days after): Offer ending - last chance

Make your emails short and clear with easily visible CTAs. Consider adding a countdown in your emails, too. Your email should be noticed by using relevant subjects, not "Black Friday Sale" or "Our Most Exciting Sale."

Set Up Abandoned Cart Recovery

Cart abandonment is when shoppers add products to their shopping carts however they don't finish the purchase. The process of following up on abandoned carts allows you to recuperate lost revenue by sending reminder emails or follow-up messages.

The carts of shoppers are abandoned for several reasons:

• Other fees are not listed on the landing page for your course
• The checkout process is complicated and requires multiple steps
• Security concerns (is this website safe?)
• Unsimple fulfillment guidelines (How when will purchasers be able to access their course?)
• Issues with the website or technical problems

You can also try to avoid cart abandonment altogether Consider applying coupons automatically, including live chat to your website as well as offering a variety of payment options. If you establish trust factors at the checkout, users will convert more often.

Extend Your Offer to Giving Tuesday

Giving Tuesday is a global initiative that encourages people to show generosity through philanthropy. Giving Tuesday takes place every during the week following Thanksgiving, and Cyber Monday. You could include Giving Tuesday into your Black Friday and Cyber Monday strategy by extending the offer until Tuesday, with a portion of the Tueaday earnings going to charity.

Design a personalized email to be sent through on Giving Tuesday. This email should highlight some of the following points: A brief explanation of Giving Tuesday, the reason for your donation and the charity you're planning to donate to, and how much of your sales are going to charity. Make sure to share additional ways your subscribers can contribute to the cause even if they're not able to shop on your site.

Send a special thank you email to anyone who buys your program today. It is also possible to include the gift of a little token to demonstrate your appreciation.

Make a Black Friday Sale with

If you're really looking to sell courses, there's no better time to get started then Black Friday. Start with confidence and impress your learners with an unbeatable deal.

     Are you interested in trying it first? Take the demonstration for a spin before you decide to commit.