7 videos of the best brands for your Swipe File Inspiration
The best quality video content to promote your business creates emotions with people who watch it. It allows them to view your brand's image as an entirely new way of looking at it -inspiring, touching and extremely accessible. There is no focus on selling rather on building brand awareness and engaging with their customers.
Most creative and imaginative videos we've seen in branded advertising.
1. "Farewell To DVDs" from Netflix
This video for branding reminds viewer of what entertainment on subscription used to be like. Viewed through the eyes of the user, the video guides viewers through the process of the process of receiving DVDs with postage stamps before putting them in the DVD player, and then packing them for the return. As the main theme for Netflix's evolution, nostalgia takes the center of attention. The excitement when you opened an envelope of red, which was handed to the mailer was priceless to its subscribers.
The re-mailing of emails and the repetitive cutting of packages may be a sign of how much effort individuals are putting in ... as in addition to the ease that they do it today.
Marketing Lessons:
- bittersweet ends require the best storytelling skills as well as a masterful craftmanship in order to make an impression that lasts. As a subscriber makes a DVD available at the end of the month the rhythm begins to take over. "Thanks for all your support" is displayed on the screen. It thanks subscribers for staying faithful to Netflix through the entire process.
- You can create an emotional connection with your viewers. The film does this through a series of scenes that show families sit and watch TV and also the anticipating the arrival of new DVDs that are brand new in the mailer.
2. "Made to be meaningful and enjoyable travel" by Rimowa
This video focuses on the solitude which comes from traveling to work. The movie highlights small fragments of data that are common to regular travelers like missing calls on the phone, notes from family members and the lack of time to enjoy celebrations. The film ends with a smile as the protagonist returns home to a welcoming and a loving family and then we witness him smiling.
The stark contrast in the sounds throughout the film and the wild laughter that occurs close to the conclusion of the film create a lasting impression.
Lessons for marketers to take away
- The more relatable it is, you will make a film that's more attractive even if you're selling premium merchandise. The incomes of individuals might change, but the fundamental feelings are the same. Profit from these.
- Let your viewers experience the sensation of being component of your brand and being a part of your product. Rimowa's video delves into the daily routine of an individual and gives the details of his accomplishments and challenges and also the joys. His focus on his story allows viewers to place their lives at the same platform.
- Sound effects can be effective so be cautious in using sound effects. For example, Rimowa uses the sound of cars honking to portray the feeling of loneliness, anxiety and peace as well as the sound of children's laughter can invoke desires.
3. "Escape From The Office" by Apple
The message of the commercial concerns four colleagues seeking to leave their job ... however, they aren't taking the plunge. They begin to build their own company for packagingstarting with the creation of an idea vault, getting an advertising team, and sending out a lot of orders per day. The company is later confronted by their boss who wishes to purchase the company outright.
Marketing Takeaways:
- The tested and tried tools for storytelling are appropriate for firms too. Don't be reluctant to utilize traditional storytelling techniques to create your next film. It's a pleasure to see being an underdog and it's pleasing to watch these abused employees rise up on their own, and succeed.
- Enjoy yourself. Watching our quirky characters leave the parking lot of garages in tiny vehicles to the beat of DJ Snake and Lil Jon is a blast. It's a great way to entertain the audience.
4. "Forever" is from the farmer's Dog
The video, which was selected for nomination to be nominated for the Emmy Award, begins with an adorable little girl going through the day together with her dog going through puberty, leaving home and also a pregnancy. As "Forever" from soul-singer Lee Fields plays, the audience follows the character in the center. In the last scene, they are portrayed as a family, and "nothing could be more precious than the memories of your memories of your time spent as a family" are displayed in the film.
Even though emotional stories of pets do not have an updated look, the Farmer's Dog's narrative is. The interplay between tears, joy, and fun reminds us the way that the affection and affection of our pet make our lives more enjoyable.
Lessons for marketers to take away:
- Classics are considered classics because of a motive. They deal with ideas that are not altered over the years, like love of companionship, and love. The film expertly integrates the three ideas into the story of the daily life of a pet. It also shows how it intersects with the story of the main character, revealing the depth of their journey together.
- The combination of life's most significant events through tears and giggles is a captivating storyline. It makes your viewers reflect on their own life milestones and develop a strong emotional connection with the main character.
5. "Breakdown" is a song by Audible
This hilarious clip shows the driver suffering through an array of mishaps which range from keys getting tossed into the mud to her vehicle being hit by lightning. She is hilarious at every incident. Once the tow vehicle has left the scene, she puts her hair into her ears and exposes ears that have been connected to Audible.
In under 30 seconds. It's a time-span of just 30 seconds to change from being worried about the woman's condition to laughing and laughing with her.
Marketing lessons to learn away:
- If you are capable of getting your clients smiling at your business, then you've created something unforgettable. Laughter triggers the release of neurotransmitters, such as dopamine that improve retention of memories.
- does not require a massive budget to present the grand idea. While Audible is an expensive business, its video in particular, uses just the most basic actor, set, and props.
- the length of video the content is brand-branded, it does not matter. Both 30-second videos and full-blown films possess the ability to leave lasting impressions.
6. "Google Cloud" was invented by Google
This film begins with sadness, with pictures that show how disasters (both personal and natural) cause uncertainty. Following images of polluted forests or a blaze that has killed or a sick baby, the video moves into a hopeful message about how the story of every day can be described as "unwritten." It showcases the latest technological developments as well as innovations in the fields of business, as well in medicine by making knowledge accessible for all.
Lecons that marketers can use to get off:
- Problem-agitate-solution is a well-known formula that also imbues hope. People feel seen when you introduce a relatable problem, and because of the psychological need for closure, they stay tuned for the solution.
- Be sure that your message matches the ideals of the people you intend to target is the main goal of material that is brand-name. In this example, Google equates the need for cloud storage with availability of information.
- A professional video marketing firm can effortlessly blend all three.
7. "Snapper:"The perfect tree" by John Lewis
The movie begins as a boy is gifted with a Venus flytrap (or Snapper plant) that exists in every thing however he becomes enthralled with the plant. The family is dissatisfied by the massive plant and decides to substitute the plant with a Christmas tree which is traditional. The family eventually realizes their emotional connection with the Snapper and wind being able to decorate it for Christmas.
This video offers a unique way to help humans develop strong bonds with pets (usually puppies) and develop a love for the animals in a whole new manner.
Lecturing in Marketing to Learn
- Your audience will be amazed. People are exposed to a lot of videos nowadays, and a touch of exaggeration or humor can create a memorable video and perhaps become iconic.
- Pay attention to weaknesses in personal relationships and build connections with your viewers. For example, the attention of children may appear as a cause for concern, however it can bring about the most amazing gifts.
Make your brand unique with these video clips
The internet is likely to become awash with copied (and frequently apathetic) information generated by AI. If you're in a position to influence someone's mood and influence their actions, or create an expression of joy in the eyes of someone else, that's likely to be more significant than it has ever before.
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