7 Ways to Engage Customers by sending them Post-Purchase emails

When someone purchases from your store, you have the opportunity to engage with them with a manner that is pleasing to them as well as makes them more likely to buy from you again.

Based on the advice of advisory firm Bain & Company, increasing retention of customers by only 5% increases profit by 25%, bringing it to 95 percent. Why? because it's 5 to 25 times costlier to find new customers than it is to retain existing ones. This is logical: it's not necessary to invest the time or resources to find new customers -- you simply need to keep your current ones satisfied.

convincing someone to complete your first purchase may be hard, but when they've begun doing business through you more likely to return. This is called"the " foot in the door" principle that's the reason post-sale emails are so effective.

There are seven methods to keep customers engaged with emails following a purchase. Best of all, it is possible to automate these emails to maintain customer relationships (and repeated purchases!) at a minimum effort from your end.

1. Send thank you emails

Simple "thank to you" goes a long way. People like feeling appreciated Sending an email following the purchase makes customers feel that they're more than just another customer. The customer could have spent the money elsewhere, but they picked you.

The physical aspect of shopping - entering a store buying an item and then handing it over to a credit card. A follow-up "thank you" injects humanity and gratitude into otherwise faceless online transactions.

Post-purchase email messages have an increase of 217% in the opening rate and a an increase of 500% in click-throughs as compared to other kinds of emails. Marketing company Klaviyo also noticed that those who receive email messages after purchase produced 90% more sales over those who didn't.And "thank yous" do not have to be limited to the sales. . While a shopper weighs the pros and cons of their purchase in the process, they could sign up for your mailing list. Be sure to thank them! This will make them feel welcomed immediately, and start your friendship off on a strong note. Good Dye Young automatically sends a beautifully personalized thank-you email just minutes after you join their mailing list.

2. Provide helpful details

New customers might need assistance in learning how to use your services or products and devices, particularly those and apps that need to be configured. Offering a guideline or tutorial is beneficial for your customers -- and there are advantages for you. Educating customers can reduce the amount of inquiries after sale as well as product return. Do customers always ask the same questions following purchase of a particular product? Find out the answers in an "handy advice" email.

If you've already provided physical instructions for shipping your item or you have FAQs and other information on your website Don't be concerned about double up. There's not such thing as helping your customers to much!

3. Request reviews

Reviews are social proof- shoppers trust the opinions of others. Remarks from a real individual who isn't being paid to speak nice words about you are powerful. Actually, nearly 95% of consumers read online reviews before buying.

Reviews provide you with important information regarding the customers' experiences and the level of quality of your products that you can utilize to enhance your products and services.

Root Science Sends an email with a specific link to the products they purchased, which helps customers easily use the forms for review.

4. Recommend other products

Upselling is particularly worth exploring when your website is subscription-based and provides different levels of service, such as free or premium plans. Utilize upsell emails to convince clients on your free plan to purchase premium.

5. Refill emails are sent out.

Emails to remind customers to order more products before they run out. They're efficient because they can get consumers to become habitual about buying from the company. Habits, once they're in place, are hard to shake.

Imagine you have a store that sells dogs' treats. If the treats are sold in packs of 20 and you know dogs typically receive one per day, you might want to send a replenishment email thirteen days following the purchase -- about a week before the treat's expiration date. It will encourage customers to order at your store rather than purchase from a store that isn't yours, especially in the event that your checkout is quick.

6. Get recommendations

The most credible kind of advertisement isn't at all -- it's advice from people we know and trust. 92% of people believe in recommendations from friends and family. Referral marketing turns happy clients into brand ambassadors.

There is no guarantee that loyal customers to tell their relatives and friends about you. Instead, you have to motivate your customers to do so. Utilize a referral email to provide them with the incentive they need. Perhaps you could give them a coupon or a free item when the person they refer makes a purchase.

AutomateWoo's Refer a Friend extension it is possible to establish a referral system in only a few seconds. Advocates are able to refer acquaintances via social media or emails, and get rewarded by store credit each time they make a purchase for their friend.

7. Encourage customers to sign up for your loyalty program

In the case of Amazon Prime members who take full advantage of their membership, the advantages surpass the annual cost. However, according to the Consumer Intelligence Research Partners study the members are spending, on average, $1,500 per year, compared to approximately $625 annually for non-members. This is an amazing increase for Amazon.

If you're a member of a loyalty or rewards program, tell customers about it in a follow-up email. Explain how customers can earn points and rewards.

Customers who are engaged will be repeat customers.

The seven emails listed here provide an excellent foundation to engage with customers after a sale. Staying in contact and keeping your business in the forefront makes sure that your customers remember you when they're ready to buy their next item.