A 5-step process for turning webinars into online
If you've got a webinar that's a hit Here's how you can turn it into a profitable online class. Take our five steps to repackage your webcast and turn a revenue.
It's a great webinar created, and it's connecting with the audience.
And how do we proceed?
Moving between online and webinar courses is easy enough to complete in only five simple steps.
Do not fret if think selling online courses will take up your timewhen you're finished following the steps in this article, your profits scale by utilizing only promotion and marketing to maintain.
That means that after you have made the first effort, you are able to kick back and enjoy the fruits of your labor without putting in more work over the longer time.
Here's how to get there.
5 steps to transform your webinar content into an online course
#1. Get feedback from your webinar attendees
Why? It's an essential part of understanding your audience and what they need and want.
For creating your own online course, once your customers tell you precisely what they want, you can tailor your course content to deliver exactly what they want.
Although the logic is simple, still less than 40% of marketers use consumer research to help drive their decisions.
But, if you put in the effort to glean useful insights from your webinar attendees This effort will pay off in dividends.
In fact, if you're doing it correctly it is possible to utilize your consumer research as the basis for pre-selling your online course.
How did he accomplish this? Surprisingly simply: he asked the audience to provide opinions before ever drafting the course's curriculum.
Following the process of putting together additional details, he affirmed the idea of an online course by asking his audience again through a tweet if it's something they'd be willing to pay for.
When he got his unwavering"yes" from over 40 individuals, Ryan offered a discounted early bird registration fee to the online class, and the rest is history.
Similar to how Ryan researched his audience before making his product in order to identify their biggest issues, you could have your attendees ask questions about their experience to discover their most pressing issues and concerns.
The most important questions that you can think about asking your webinar attendees include:
What's your biggest takeaway or "aha" memory during the webcast?
Would you like to learn about?
What subject would you like me to expand on?
What's your biggest issue right now when it comes to [topicthe subject]?
These questions will help you determine a general direction for your course's online topic. The more answers you gather, the greater number of course ideas you'll have to choose from.
However prior to settling on the topic of your choice There's a second important aspect to consider to make sure that taking your online class will be worthwhile for you.
Now let's move on to the second method of conducting a different kind of research -- the market research.
#2. Do market analysis
The next step for repurposing your webinar's content in an online course that is profitable is to conduct market study.
Ok, I can see what you're thinking -- you need to do more homework? How does market research differ from customer research?
Businesses understand and leverage. Take a look at the constant 10-year increase in global revenue for the market research industry, which totaled $47.36 billion in 2018.
So, to conduct your research, explore your market to find other items that cover the same topic.
One effective strategy is to look through Amazon books, and then search for books that are relevant to your subject idea. Check out the books that have the most reviews, and then dive further into the discussion to glean further insights about some of the most common problems faced by people.
As an example, suppose you're contemplating "plant-based cooking" as a course online subject. An easy search on Amazon books will yield a number of most popular titles, as well as those that have many thousands of testimonials to peruse through.
In keeping with our topic when you type "plant-based food preparation" into a Reddit query, Reddit displays a variety of related communities as well as users with thousands of members . You can join groups, or follow the popular groups and look through their forums for more information.
You can use the same procedure on different online platforms like Facebook groups, and forums, too.
If you notice an abundance of activities or discussion among customers and audience members drawn to the subject you're researching it's an indication there's a need for the idea of an online course.
It's important to mention this that if you're thinking about multiple topics in your courses and need help narrowing down the options, we suggest starting by sketching your ideas onto the Passion/Profit Matrix and exploring topics which fall in the top-right quadrant.
This will help you pursue something that's meaningful to both you and your market.
OK. Now that you've decided with a subject for the course and you're ready to begin building the course.
#3. Outline your online course
After confirming your subject idea The third step to changing your webinar to an online course that you can sell is to define your course's contents.
If you are able to outline your online course you can make the same content available to your webinar, but with the added benefit of putting a new spin on it.
Repurposing isn't just about reusing your content. However there's no way to know for sure, there's nothing wrong with the idea of repurposing content. It's a smart idea, and one which majority of leading companies say they do occasionally, though only 29% of them have a specific process in place.
In order to outline the content of your course sections (a.k.a. courses modules) We suggest starting with the end in mind. In particular, you should think about: what is the desired outcome that I'd like my students to accomplish?
Then, work backward to the beginning and then break every course component into a specific step that helps your students get to their end objective.
For a simplified outline structure download our no-cost online course that outlines a template to help to organize your courses in topics and formats in each area (more about formats in the future).
Keep in mind that the point of delivering your course online is to help your students achieve to achieve their goals.
It's not to cram every piece of information from your mind into the course.
That is, you should just include lessons and material that are designed to assist your students to reach their goals. Anything extra is just that -- extra (a.k.a., unnecessary clutter that diverts your students from their main desired goal).
To get ideas on how you can construct your course modules Look to Ryan Kulp again, who walks through his process step-by-step from a practitioner's perspective.
"That within there, the one is in the middle", is what makes the magic. It is the ability that the person wants to master. This is what you need to articulate in your course materials."
That's how he gathers valuable information to include in his course curriculum across his various Micro Acquisitions online courses .
The takeaway here is easy If you'll allow the pun that is a little sloppy:
In putting together your outline for the course Start with the end product and move backwards to translate your information into practical steps that will help students reach the goal they want to achieve.
Now, with the outline completed, it's time to fill in the gaps and create your plan.
#4. Create and record your online course
Your next step in turning your webinar into an online course is to develop and then record your course online beginning by choosing different formats for your content.
First, consider which formats can be most efficient in getting your various module points across. Remember the different methods of learning such as audio, visual, reading and writing, as well as kinesthetic.
To help you decide for yourself, we have listed some advantages and disadvantages of the various formats.
Video The benefit is that it engages the entire senses and is engaging, and having run webinars, you've had experience. However, it takes more time on your end for creating.
Audio - The pro is your students will be able to easily listen to music from any location. However, they could become easily distracted without the visual element.
PDF - The pro is it's an excellent tool to help people navigate through steps, and students can reference it often. The con is it may be less engaging than video or audio.
Text - The pro is it's the fastest and most simple to write. It's also not ideal for writing if it's not your strength.
To record video, you can consider making use of free tools for recording such as APowerSoft , Ezvid , and FlashBack Express .
If you require an editing tool, check out free options HitFilm Express , Lightworks , or OpenShot .
To put together your presentation slides, try out Google Slides as a cost-free option as well as Powerpoint as well as Keynote to get something more sophisticated.
In the final instance, if you have course material that comes in written form it is possible to use websites like Smallpdf , PDF Converter and PDF2Go to convert your files into PDF files.
(Just ensure that your convert file is formatted in the manner you want since sometimes converters aren't always stable.)
Once all the work is done, what's left to do? The good news is you're past the big hump and are now on the journey to enjoying the process -- launching your product in the marketplace.
#5. Make and sell your online course
With your online course composed, formatted, and created and recorded the next step to turning your webinar into an online course that is profitable is to publish it onto your site.
A platform that is all-in-one is the way to go when you're in search of convenience.
Particularly if you are looking for an easier way of managing your online business without dealing with technology performance issues, which, sadly, a whopping 48% of firms have to deal with each day.
If you're using an all-inclusive tool such as a course creator, launching your online course can be as simple as putting every other digital product you can add to your product page. Just head to your "products" menu and click "new product".
A modal box then pops on the screen, allowing you to click "online course," the name of your course and then click "create & continue".
You can create your course online as you want by adding files, sections, links, text, even quizzes, under"content" under the "content" tab.
The "settings" tab lets you define details such as "categories" as well as enrollment beginning and close dates. It also lets you define your pricing, an your payment plans, or alternatively any additional upsells in"pricing" "pricing" section.
Simple enough, right?
Regardless of the platform you select to host your online course what you need to do is publishing your completed product to your product page so that you may give it away to your customers.
If you've done an exhaustive research prior to date, your customers should be ready to purchase.
Begin by promoting the audience of your webinar and utilize testimonials from students who are happy to help sell to a larger audience. If you follow all these steps and follow the steps, everything else will be taken care of by itself.
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Increase revenue through repurposing webinar material
Learn five steps for transforming your webinar's information into a lucrative online course, which means you can diversify your products as well as revenue streams.
This is a summary of the steps in five:
#1. Do some research on your customers and take surveys of your webinar audience. These insights can be used to guide the topic of your online class.
#2. Carry out market research to confirm your online class idea and make sure there's the market demand for your topic of importance.
#3. Outline your online course in reverse order, starting with the end result you wish to present to your students. From there, break down the course into steps that can be implemented.
#4. Make and save your online class using various formats and an array of online instruments.
#5. Make sure you publish and promote the course on your website to the webinar's audience first before expanding into a larger public.
Happy repurposing.