A "Gardyn" at Every Home is an Online Success Story

The most innovative indoor gardening kit Gardyn makes use of in order to fulfill their goal to bring the name Gardyn in every home. The product is featured on Forbes, Good Housekeeping, Time, Real Simple, Goop and various other publications. Gardyn selected it because of its capability and flexibility. Additionally, they've used programs like Trustpilot, Affirm, Klaviyo, and Amazon Pay to improve their online marketing and conversion rates.

Meet Gardyn

The company's founder and the CEO FX Rouxel began Gardyn in 2019 an easy, yet thrilling goal: to build the world a better place for all that could afford easy, natural food that is produced sustainably and had minimal environmental impact.

Through this Gardyn Indoor Gardening System you can grow the fruits, vegetables, herbs, and greens with just two square feet and produce similar results to those which require over a thousand square feet of space for a traditional garden!

A mobile app grants users access to the device and allows them to control their water and lighting schedule and switch it into mode of vacation, or to purchase more cubes of Y. They are seedlings of the plant.

The background of Gardyn

Gardyn launched in 2019 and shipped its initial prototype in February of 2020, at the same time they launched their new site with .

Following his move to America, U.S., Rouxel was unhappy that he wasn't able to discover fruits or vegetables that tasted as great like the organic and fresh produce and veggies from his home in Provence, France. The desire to taste the flavors of the childhood he grew up with that led him to create the Gardyn method. Instead of trying to find ways to solve the problem early in the process, and assisting farmers generally, FX concentrated its efforts on the consumer towards the end. In the present, virtually everyone has the ability to cultivate their own produce without any hassle or room.

This technology was developed by collaborating together with McGill University in Canada, and is the first product made specifically for indoor cultivation to yield as much as 30 plants.

It was founded at the time that COVID-19 was a catalyst for renewed attention across the world to family-run, ecologically sustainable household and food projects, the company expanded. It is headquartered at Bethesda, Maryland, Gardyn is currently a remote company with more than 50 individuals.

Gardyn's engines are responsible for its success.

We talked to Ava the person in charge of their marketing and website. She met Gardyn when she was working with an agency they employed for their marketing. She was captivated by Gardyn's mission and the enthusiasm of Gardyn's team's leadership.

"I am absolutely in love with this business." The woman said "They wanted to bring the marketing department internal, and I did not wish to leave. Therefore, I asked to remain , and they appointed me as a full time employee."

Her enthusiasm is evident - she seems more like an entrepreneur, than a head of Website.

The Option

Ava played a key role in choosing WordPress for the platform of choice. She doesn't call herself a developer, however she does have some experience with WordPress.

"The reasons we decided to go with Shopify was that it works well with WordPress and gave us the most flexibility. We were not looking for another cookie-cutter Shopify store. Shopify is the most difficult platform to personalize. I would definitely need the assistance of a developer...and there wasn't one.

As I have experience of WordPress however, not as too much I was able to google to guide me through the process of creating our site."

The first site they created was completely in-house using Elementor, and with no developers. The website had everything needed to get off the ground including a product details page (PDP) as well as a membership feature and a user-friendly shopping cart and checkout for customers.

"There were, obviously certain growing pains" Ava says. Ava. "Just trying to plan for expansion. The issue was programming something one way then two months later we'd have to do it again because I didn't think further ahead."

Luckily, gave Gardyn the flexibility to adapt rapidly as the business grew in popularity. It even grew in the space of a month or following.

As Webmaster's Head Ava maintains a keen eye on the efficiency of data. "I am interested in knowing whether, when they arrive at the homepage, do they proceed to the PDP? Then, I would like to view the PDP as an "add to basket" cost, and following that, clearly add it to the cart. My goal is to ensure that everything flows effortlessly throughout the process. In particular, those metrics that are crucial to my personal needs -"PDP to conversion, cart to convert checkout to conversion" PDP to conversion and cart conversion the checkout process as well as conversion."

One of the ways she's discovered how to boost these metrics is through customer feedback.

Featuring reviews with Trustpilot

One of the greatest challenges the job of a marketing professional is educating customers about exactly what Gardyn is, as well as what it's in relation to other systems for food production at home.

"It's the idea of telling the world that we've got Tesla and If they've never ever driven, do they know what it is that a Tesla is? So that's been hard -to explain the concept so that people are aware of how it fits in their daily life. It's not simply another chore or a task that's going to disappear. It's so simple and it's always there."

One method to solve this problem, they discovered is to use the power of user-generated content (UGC) which comes as reviews by customers. The Gardyn team saw the value in reviews however, they needed a platform to consolidate reviews into one location. Additionally, the platform must be genuine.

They began with another site but then swiftly switched to Trustpilot which has greatly increased the value of their reviews.

"It gives a feeling of trust when customers can visit the Trustpilot website and verify that reviews and reviewers have been authentic. Reviews are written that are five-star reviews. We're not offering them any incentive, it's only their desire to share with us what they think of Gardyn."

When it comes to getting feedback, Gardyn sends emails out to those who are engaged, such as regular users. The company also has the Facebook group where people cooperate and succeed maximize the benefits of the program.

Trustpilot is an excellent option to improve the reviews they receive.

"The backend experience of Trustpilot makes it much simpler to manage and view and be able to download specific reviews and stuff similar to it. It allows us to reach out to reviewers, attempt to obtain photos, or perhaps obtain additional material for our blogs , to provide an element of human interaction and support.

We particularly found it helpful to make ads or review cards inside Trustpilot. I'm able download all the SVG documents very easily. The system is already in place using the best practices that is extremely helpful."

Examining your website's content and marketing has proven to be vital.

"I recorded user experience feedback in which users walked through the website and spoke out to the world loudly about their experience along with their comments. 8 out of 10 people were able to say something like, "Oh reviews! It's great.' Also, we include testimonials in every email. Every footer we provide Trustpilot reviews on each footer."

The numbers speak for themselves.

If Gardyn incorporates reviews into their Facebook advertisements the rates of click-through increase by 2 times. Additionally, when they added reviews on their site, engagement went up as well as bounce rate dropped.

Using additional tools and integrations for greater success

Ava has previously said that the decision to choose the platform for their store was largely due to the flex design of the website. But, how exactly does the evidence of this?

Extensions.

"I'm self-taught, so I've learned to Google. I've learned how to research. There's no way to tell how effective the extension will be until you've tested the extension. Therefore, the 30 day return policy can be extremely helpful.

The best part is that WordPress is an open source software and on top of that there are a variety possibilities of options. There's plenty of options and it's possible to locate exactly what you need. There's always an extension for anything I'd like to accomplish.

She states she believes that Trustpilot as well as Affirm surely have the most effect on the popularity of their websites.

"It was very simple to utilize . It's difficult to comprehend why we didn't use it before. Klaviyo quickly grasps what the funnel's purpose is. The amount of contact we capture has actually increased by two. of people we can capture via abandoned carts as Klaviyo can connect abandoned carts using an ad. I believe we've got around 50,000 users now."

Implementing express pay

The MyGardyn site launched its express-pay option in the month of November, 2021 . Customers quickly began using these options. There was a lot of acceptance. Nowadays 40 percent of computer transactions, and 60 percent of mobile transactions utilize the express payment. As a tally of the transactions all in all, 30 percent of them use credit cards, while 20 percent use Affirm.

However, the most significant aspect to be noted is the fact that they saw the growth of 50% in mobile transactions compared with desktop transactions during the same period. This highlights the importance of payments that are express similar to Apple Pay, Google Pay as well as Amazon Pay.

"It's very nice," Ava says. Ava "The Express Pay options have greatly improved our rate of conversion as and mobile sales. This isn't a lot, either."

"If you take a look you will see that everyone is using Amazon. It's the reason I'm sure everyone's thinking, "Oh yeah I've got it!. I'm already signed-up to the program. It's only just 2 seconds. I think the abandonment rate is 17% in that case. That's quite low."

With regard to the future

Gardyn aims to bring everyone the ability to access healthy foods. The idea of having a Gardyn at every house obviously however, is not the goal in the end.

The company is in the process of developing an G3 Initiative, called Gardyn Grows to Good, working together with non-profit organizations and schools for the purpose of bringing meals to hungry and vulnerable communities. This initiative ultimately assists in giving healthy, affordable meals to communities with low incomes.

If asked for advice that she would offer to people else she doesn't hesitate to offer the advice.

"Don't be afraid to make big modifications," says Ava. "A website never ends. It's constantly growing. It's always changing. Make sure you are aware Follow the statistics that I highly recommend Trustpilot and I highly.

If you're selling something, or are involved in marketing that's difficult, make it so for something that helps enhance the quality of life and helps you feel comfortable when someone buys it."

At the end of the day, Ava also shared her favorite things to grow in her Gardyn: "My favorite thing is called Red Mustard. It's actually hot lettuce and is similar to horseradish. It's fantastic as a sandwich ingredient! Also, it grows the cherries and strawberries which were absolutely delicious. There's nothing I've ever had as good as that."

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