A guide to using Pinterest to promote your business

With a fantastic product on hand and a great store marketing is the one factor that stands from expanding sales. It doesn't matter if you're trying to get in touch with new customers or encourage previous customers to buy again, Pinterest provides a great possibility for your business.

Pinterest is a visual discovery engine that helps you find ideas such as food, recipes, home and fashion inspiration, and more. Its goal is to provide everyone the inspiration to create the life they want to live.

With millions of pins on Pinterest You'll find endless suggestions to ignite your imagination. When you discover Pins you love, save your favorites to boards in order to organize your thoughts and make them simple to locate. Additionally, you can create Pins to share your thoughts with other people who are on Pinterest. Let's examine how Pinterest is a fantastic marketing tool for eCommerce and how you can use it efficiently.

What are the benefits of Shopping on Pinterest?

There are many ways to promote your product on the internet, from email marketing to social media, paid advertising and much other. So why make Pinterest a component of your plan?

There are over 400 million monthly active users on Pinterest. Within the U.S. alone, Pinterest reaches 37% of U.S. internet users per month. (1) Pinteresters (Pinterest members) have made more than seven billion boards and saved over the 330 billion pins they save each month. (2)

However, the most important thing is that shopping is the most popular activity for Pinners.

It turns out that online shopping is different on Pinterest. Pinterest allows similar browsing and discovery you're used to in the real world.

Nine of ten who use Pinterest every week believe that it improves their shopping experience. (3)

For people on Pinterest shopping has become an everyday thing.

If they come across things they are interested in, they spend and buy more. Shoppers on Pinterest invest two times more per month than people who use other platforms. (4) Weekly Pinners are seven times more likely affirm they believe that Pinterest will be the top most powerful site in their purchasing journey, compared to the social media websites. (5)

What can be the best way to promote products on Pinterest

1. Create a business

If you publish your catalog, your products can organically appear on all of the places where shoppers go to shop, including Shop from search, Shop from Pins, Shop your Board and more.

Additionally, it allows the installation of the Pinterest tag that measures results and helps you benefit from advertising strategies to provide more control, effectiveness, and reach.

With this extension, you are able to:

• Create a website claim:Ensure your brand name is displayed on each Pin people create from your site.
• Upload your catalog on Pinterest let customers browse products from your Pinterest shop.
• Add the"Save To Pinterest" link let your customers make fully-featured Pinterests using your product.
• Installation of the Pinterest tag track the events that occur and convert them.

Once you upload your catalog, and then install the tag, you've now set your shop on Pinterest and can get access to the entire suite of shopping solutions.

2. Advertise effectively

Making a small investment into your most-loved Pins or in promoting an upcoming event or a new product can be an effective strategy to convert views to sales. There are several advertising styles and solutions you can make use of, for example:

• Shopping ads: Reach shoppers when they are most likely to take action. Shopping ads include helpful details like pricing, product availability, and reviews. Ads for shopping are now appearing across a variety of shopping platforms on Pinterest (e.g. visual search).
• Collections advertisements: This immersive format makes use of slideshows and videos to guide shoppers to shop like products. They are ideal for creating larger baskets because they help people find more products they like.
• Solutions that are automatic: Set it and forget it. Through Automatic Bidding, Pinterest will automatically adjust your bids in time to deliver the maximum quantity of conversions possible for your budget. With Campaign Budgets the setup process is easier than ever and you'll get better results and more effectively.
• Dynamic retargeting: Reach the customers who are constantly thinking about your product and just need another nudge. Retargeting is according to what users are looking for on your site or by the items they have in their cart.

But no matter which option you choose, take the time to consider your budget, goals, and audience. Are you looking to increase customers to your business, gain email subscribers, or turn customers into customers? What are you looking to spend each hour? Would you like to place the ad in accordance with certain areas, genders or even interests? All of these factors play an important role in the performance of your ad.

Looking for a bit of help? Pinterest gives you a thorough look at making Pinterest ads.

3. Sign up to the Verified Merchant Program

Customers love to buy from brands they trust. The users on Pinterest are nearly fifty percent more likely be open to new brand names. (6) And when they come across a brand they love, they're much more loyal.

The Verified Merchant Program helps shoppers discover and buy from vetted brands. The program is completely free and helps your company shine.

The benefits of this include:

• An exclusive badge on your profile, as well as on your product pins that show your brand is verified. The shoppers will be able to see your attention as they choose what they want to purchase the way they would at their local shop.
• Improved distribution of your products across different retail spaces and other experiences. Your products are now in front of people looking for new brands.
• Access to exclusive features like the details of your retailer, to show your brand values and the communities that you represent. The value-based approach to shopping has never been more essential to your customers. Gen Z, for example, is willing to spend 60 percent more on products that are environmentally friendly. (7)
• You can join for free. For you to apply, your account has to:
• Meet the Pinterest Guidelines for Merchants. Guidelines
• Are you able to connect your catalog
• You should have the Pinterest tag set up

4. Allow others to share your information

Naturally, you'll want to make it as simple as possible for site visitors and customers to share your content to the Pinterest accounts. Add an "Pin It" button on your website and users can pin everything including infographics and products fashion inspirations, as well as recipes. This is a fantastic way to reach new audiences without spending any money.

5. Grow your business with a no-cost ads consultation

If you're unfamiliar with Pinterest Ads, you might qualify for personal, free campaign assistance. Learn our most effective tips for expand your business by utilizing ideas, creative tactics, campaign advice and much more by clicking here.

Make the most of Pinterest

If you're willing to put in a bit of effort and dedication, you can find success with a little effort and consistency on Pinterest. Make sure you create relevant and helpful content, designing appealing images and videos and improving your Pins for the right keywords to ensure you're well on your way.

1. (ComScore, US, Aug 2021)
2. (Pinterest, Global analysis, September 2021) and browsed more than 5B (Pinterest Global analysis April 2021)
3. Source: Reach3, US, The Retail & CPG Route to Purchase weekly Pinterest people who have saved Retail as well as CPG content in comparison to people who use other platforms like Facebook, July 2021.
4. Source: Dynata, US, 2021 shopping in fashion and beauty among the weekly Pinterest users and people on other platforms, in April 2021.
5. Source: Reach3, US, The Retail & CPG Way to Purchase daily Pinterest members who store Retail as well as CPG content vs people on other platforms, August 2021.
6. Source: Dynata for Pinterest, Study of shopping habits with those who utilize Pinterest every week for shopping, fashion and beauty, compared with those who do not use Pinterest. US, April 2021
7. Source Pinterest: Internal US datafrom January to December 2020