When you're selling software internationally, it's vital to give your customers payment options that are familiar andconvenient to them. This eliminates friction in the purchasing experience, leading to an increase in customer acquisition and revenues.

helps sellers do this globally with a wide range of payment methods. One payment option that is among the most popular in the European Union -- is SEPA Direct Debit. Not only does this help in facilitating payments between countries in the EU however, it also helps reduce the likelihood of fraudulent transactions.

In addition to the new SEPA Direct Debit features the sellers now have the ability to not only collect payments within the SEPA area, but also have access to chargeback management, and they can also provide refunds through the application.

What Is SEPA Direct Debit and How Does It Do It?

SEPA (Single Euro Payments Area) can be described as a system of transactions implemented in the EU and some of the surrounding countries that allows customers and companies to make cashless euro payments via credit transfer and/or direct debit anywhere in the SEPA region.

Anyone in the SEPA region can make direct debit payments in Euros regardless of what currency their bank account is in. This simplifies and decreases costs associated with cross-border transactions.

When you make a SEPA Direct Debit payment buyers are able to transfer money through a bank-tobank transactionlike ACH (Automated Clearing House) in North America. Usually, this clears within two to five working days. It allows easy, unobtrusive payments for both businesses and individuals.

Why should I use SEPA Direct Debit?

Because SEPA services more than 529 million people businesses interested in expanding their global presence would be remiss not to offer SEPA transactions to prospective clients.

To make use of SEPA Direct Debit with , sellers need to send in a request within the support portal, and within two days of receiving it, it can be live on their website.

From there, collecting payments from clients is exactly the same like other transactions. Customers can use SEPA Direct Debit will be visible if they reside within one of the areas as described in our documents. You select the payment option by entering their personal information then they're able to finish their transaction.

It's not just easy to set up SEPA Direct Debit through the seller's portal, but it offers several benefits to sellers who want to expand their business into the world market

• Broader reach to more than 550 million potential customers in the EU.
• Conversion rate increased by making it easier to purchase for European customers, since just a little less than half European customers have credit cards.
• Reduced failure rate of payments as due to the bank-to-bank connection with SEPA Direct Debit.
• Increased retention by eliminating payment failures due to credit card expiry or cancellation.