Asana concentrates on the Creative Risks in its Video Campaigns
Asana director for Brand Marketing, Matt Maynard believes that creating satisfaction for clients will give them a better comprehension of the nature of your business and what method you use to manage all elements of the procedure is effective in every area. "There are specific circumstances or situations that would like to see pictures of your organization to be aware of."
The goal of the campaign was to help individuals think of Asana as a tool to tackle issues rather than as the cause of problems being a part of the process. The idea was to take some risks in the manner they approached their Asana Asana company.
"We utilize a system of management that works process. system. The workplace isn't a problem for workers... therefore it's crucial to begin at the beginning of every day. Think of how the most minor issues are dealt with." Says Morgan Keys the art director for Asana. The Asana team were the ones to come up with the name.
Do you have little less than one minute of time? Learn the most crucial facts in this video.
| The name given to the project | "Tame Your Work Worries" | Asana |
| Stakeholders | Matt Maynard, Head of Brand Marketing at Morgan Keys Artist Director Brand Creative |
| This campaign's purpose is to reason for this campaign | The Asana team had to devise a unique marketing strategy to maximize the use of their primary category's website. This resulted in a rise in perceptions about the worth and value Asana brand. Asana brand. "Tame Your Work Worries" was a fresh campaign that took inspiration from a film designed to help people consider Asana as a means to handle the workload which is expected of you. The aim of the campaign was to spread the concept of alleviating stress and anxiety from Friday Scaries by showing the strains that work cause as miniature CG monsters. They create chaos in workplaces and personal spaces, like public areas. |
| Goals | The brand's recognition is expected to grow as well as the accessibility to the general public will increase. Assist Asana to become the primary point of entry for students. Create a memorable and captivating video advertising campaign that will help make Asana more accessible to people in general. |
| Resource | Asana is making sure that the creative staff are in a smaller size. Asana works in conjunction with Omelet that is Omelet it is the Los Angeles marketing agency, Omelet, with plans to develop this idea to further develop and expand. Creatives working together were an integral component of the company founded in Toronto and was previously known as Skin and Bones for the creation of live-time effects. They also collaborated with French video effects firm Mathematic which renders 3D models and creates CG characters that resemble what they appear to. Asana utilized their own approach of managing their projects. They also use Integrations to ensure that the tasks they oversee are handled with the safety of. This is a robust and reliable system. |
| Key lessons |
Mental health is essential. It is crucial to make sure that you're secure in the absence of imagination.
Enhance efficiency and the transparency of your business by working together |
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