Best video marketing software to help small business owners in 2021 Blog

Video is the next frontier in digital marketing. However, it's also present. It is predicted that video will make up 82 percent of all internet traffic until 2021. Plus, 80% of today's marketers have confirmed the power of video to in increasing sales.

As a small business owner Video marketing, which uses video to advertise or sell your business's image essential to be part of your overall marketing strategy. Ready to up your game in video marketing with useful software that can be used for each phase in video-based marketing?

So what is video marketing software?

Software for marketing video gives the capability to make, edit, and distribute video to anyone willing -- including small business owners.

Whatever stage of the video production process you are in, there's video marketing software available to assist you complete your task. The software for video marketing allows users to handle complex animation, editing, and can even satisfy technical requirements you might not think of in a way.

Video is no longer expert-exclusive. There's a plethora of software options out there that can turn your vision of video a powerful possibility.   -

The smartphone age puts a lot of this software into the palm of your hands. Smartphones have opened up unimaginable access to information and technology, particularly with regard to video. So much so that kids barely old enough to read are mastering seamless transitions on apps like TikTok.

It's never been simpler for small business owners to produce professional-looking information.

Video marketing software has features that might matter to your small business

Below are some things to think about when evaluating the top video marketing application for your business:

• How much will it cost? Costs can vary from no to over $500. Make sure you have a budget in mind before searching for the right software.
• Do you have a trial that is free? Free trials are perfect to figure out what you like as you dip your toes in the cool water of marketing via video.
• Subscription model, or annual cost? Some companies have you pay a monthly fee, while others advertise that they charge a monthly fee, however you pay the entire year upfront.
• Does it connect with other video tools you are using? Having software that is integrated with your social media profiles websites, sites, as well as other tools that you utilize can make the process of marketing your videos simpler and faster.
• Desktop or mobile? If you have an preference to work using a mobile or desktop computer and you're looking for software that accommodates that need.
• What does it mean? Consider your video advertising goals, and which functions of your software can support these goals (for example, needing animators or software for closed captioning).

15 video types that are mission-critical marketing software (plus some examples!)

Software for video animation

With video animation software, you're able to still provide your audience the video they crave regardless of whether you're camera shy or don't have time to shoot video.

Software for video animation lets you make moving images from digital data. It can be used to create 2D, 3D, hand drawn or computer-generated graphics. A majority of programs allow you to incorporate music and effects for creating engaging video content without stepping in front of a camera.

As animation is considered to be one of the top technologically-advanced ways to market your business We've listed the advantages and disadvantages of four of the most well-known animation companies:

•      Adobe Character Animator    
•     Pros:
• A part in The Adobe Creative Cloud, which implies that you are able to get this app with others for $52.99/month and billed annually.
• Automated lip sync and animation of facial features
• Real-time animation as well as live streaming
• Template puppets
•     Cons:
• The app itself is $33.99/month per year.
• The learning curve
•      Vyond
•     Pros    :
• Library of sound effects including props, templates, and sounds
• Quick and user-friendly (even even without any video expertise)
• Can control each asset individually
•     Cons    :
• Voiceover isn't great with no microphones
• A little bit of variety in styles, poses, or objects
•      Renderforest    
•     Pros:
• Great customer service
• It's simple and straightforward
• Many templates and toolskits
• Can use commercial music
• There is a free alternative accessible
•     Cons    :
• "Pay per Product" is expensive and you'll probably need a subscription
• It isn't possible to preview the final product on other devices or formats and the preview is lower in quality compared to the final product
•      Videoscribe
•     Pros    :
• Rapid, adaptable and user-friendly
• A wealth of help and tools
• Virtual whiteboard format
• Cheap
•     Cons    :
• Vector rendering for imported items might be smoother
• PNG rendering pixelates even higher resolution images
• No audio editor

Software for Storyboarding

Storyboarding can simplify the process of marketing video through helping you visualize every step of the process starting from an idea through to the final. Sorting out your ideas on an outline makes your project plan more manageable for the group, ensuring that everyone is on the same page.

Here are some of our most used storyboarding tools:

• Celtx. This tool lets you add descriptions to each shot as well as specifying the kind of shot, and block each image with a collection of images that illustrate your shots. It comes with a trial version for free and a free version, so you can test it out for yourself.
• Storyboarder.This free, open source tool is perfect for those with smaller budgets. You can quickly sketch out shapes and characters, write dialogue, enter timing information, and designate shot type. The board can be edited using Photoshop as well, and it will update seamlessly within Storyboarder. You can also export to Premiere, Final Cut, Avid as well as PDF and GIF.
• Plot. Created to be user-friendly and quick the software allows users add and remove scenes with no copying or pasting text, add internet images to help you create scenes and allows you to collaborate with your coworkers from the application

Writing scripts and project planning software

Keeping your video project organized starting from the beginning is incredibly important- after all when you're in a mess from the beginning and you don't complete the project. Below are some useful tools that can help you write and organize your scripts and manage your video projects.

• StudioBinder. It's a professional-grade free scriptwriting software that's intuitive and lets you format in an easy way.
• Final Draft.This is an industry standard scriptwriting software equipped with a SmartType feature, which can store scenes elements, and allows you to reinsert them as you're writing. Additionally, it comes with tools like tagging and reporting that help you to break down scenes and organize tools such as Story Map, Beat Board as well as Alternate Dialogue.
• Celtx Basic Scriptwriting Software. An affordable cloud based option with the ability to import files and collaborate. It is compatible into the other Celtx software (like Storyboards).
• Asana. You've probably already known about Asana an effective project planning software that helps you organize your projects and collaborate together with a team. It allows you to assign tasks to employees and link to the assets in the program which will store everything you need for your video to be completed in your Asana project.

Video editing

In the realm of software for editing videos for video editing, we've got the software you need. Create is the one we recommend for editing and creation. Create was specifically designed for people who are just starting out and you don't need previous editing skills to produce stunning content with Create.

B-roll and Stock footage

B-roll footage is an additional video clip that can be added into your video to fill holes and make the video more interesting. If, for instance, you're recording a live video and you're speaking directly to the camera, you can use the b-roll feature to demonstrate what you're saying. B-roll or stock footage is a stock of video that marketers can use as they please.

Having stock footage and b-roll available can completely transform your marketing video process since you no longer need large amounts of unique assets or a full camera roll with your personal video footage in order to create great video.

There are also the footage they offer to make up the gaps (although you probably won't need to):

• Creative Commons. An archive of free videos
• Getty Images . Great for stock videos
• Incredible . Full-time 4k stock video that is free!
• Pexels . Free stock video site that has lots of GoPro action as well as drone footage

File converters

The use of file converters is beneficial to situations in which you require to convert files from one format to another. Here are a few videos tools that you could utilize:

• WinX HD VIdeo Converter Deluxe. A free tool that comes with a premium option. The tool allows you to convert 4K/HD video files to MP4, AVI MOV, WMV and MKV, MP3, and more.
• Aiseesoft Video Converter Ultimate. It starts at just $25 per month. This program lets you convert videos and offers filters, effects, subtitles as well as audio tracks and many more.

Software that can play background music, as well as voiceover and narration

Music sets the tone for your videos. Background music can be used to make people feel inspired, happy, fearful, sad, etc.

When you use Create it, you'll get access to an extensive library of songs that are royalty-free.

Here are some more audio options:

• GarageBand.If you're a Mac users, GarageBand comes with thousands of music loops that which you can make the tracks you need for your videos.
• Adobe Audition. The software for audio allows you to edit, mix, record as well as restore audio and can be used for voiceover creation.
• Audacity. A budget-friendly (free!) software for editing, creating as well as adding voiceovers to your videos.
• Premium Beat. This software comes with a hassle-free licensing option and an exclusive music library packed with beats to make your videos stick out.

Sound editing and recording

Screen recording is an easy method to blend audio and video, particularly if you're making tutorial videos, product demonstrations and even providing support to customers.

Record is a screen - and webcam recorder you can use to make unlimited recordings at no cost. Recordings can last as long as 2 hours of video. This makes this a device you could utilize for virtually any of your video projects.

  Try Record

Screen recording can also be a great way to reduce the fatigue of zooming, since you can send video messages with other participants as you plan your video.

These are some additional audio editing tools that you may be interested in:

• Adobe. The editing software comes with an array of tools for audio editing -- you can even use their software to cut out annoying background audio.
• GarageBand. It's an excellent choice for audio editing, especially for newbies (and those sound loops that you mentioned earlier come in handy). This audio editor is specific for Macs.
• Logic Pro . Apple's professional music production software. The software that you are using is the best thing -- it's able to handle a large number of tracks in a single project file.

Integrations and lead capture

Integrates with platforms for marketing such as Mailchimp as well as Constant Contact to make this easy. The lead generation procedure will appear:

1. Include a contact form in your video
2. Connect the entries to your favorite email marketing platform
3. Get in touch with your leads to make them convert

There is also the option of including GIFs of your video in your follow-up email campaigns, which has been shown to improve conversions by as much as to 103%..

Marketing software for email

Once we've gone over the lead generation process, it's now time to talk about the program you'll use to nurture the leads. Email marketing is one way to distribute your larger video-based marketing strategies to new viewers (the people who have opted-in after watching your videos).

Here are some email marketing strategies to consider:

• Constant Contact. The user-friendly tool allows you to keep the old templates, plan email campaigns, examine open rate, categorize your contacts for segmented emailing, and more.
• Sendinblue . The program comes with a cost-free package that allows unlimited contacts. It comes with the drag-and-drop editor and a powerful automation system, including heat mapping and A/B test along with many other features.

Advertising

Social tools like Google Ads, Facebook Ads, etc. are critical video marketing tools since they allow you to put your best content to a larger audience.

Smart Ads Creatoris another useful device for advertising on the internet. It's a design tool for free which takes care of resizing of assets for you (a big time saver). It's also great to create simple photo ads using copy as well as images from your landing page.

Video advertising software can boost your online advertising to the highest step. Create has tons of creative templates that can be customized to create amazing ads in minutes, whether you're advertising a potent shampoo formula or your tech brand's latest release.

The less time you spend creating professional quality video ads The more advertisements that you are able to create!

Distribution

For marketing video, distribution is making sure your video is visible. You would like as many eyes on your video as possible, and you want those eyes to be in your target viewers. Here's some tools for marketing your video to get it completed:

• Appinions. This tool helps you harness the power of influencer marketing to grow your audience. The tool helps you connect with influencers who resonate with the people you want to reach.
• SlideShare. This tool lets you upload slide decks and make easy-to-read presentations which are able to embed into blog posts, websites or social media pages. It's extensive sharing integrations create SlideShare an extremely effective distribution tool.
• Buffer. The social media scheduling tool that is affordable can be a great asset for any consistent social media strategy. You can schedule your videos as posts that will go live across multiple social media channels within one or two mouse clicks.

Video embedding

You are able to embed video content using! The only thing you need to do is grab the embed code in the settings for your video or click the share button (it looks like an airplane on paper). Then, you can paste the code at your desired location.

Embedding video taps into the potential video has to draw visitors to your website. Because the video is embedded, it plays right there on your site (or the social media page you have posted and so on.). The viewers don't need to click away to watch the video. They spend more time on your site.

It is also possible to embed videos on sites such as Dailymotion or YouTube using the share button then cutting the embed codes.

Social media

A well-planned social media strategy is a crucial way for your small business to begin scaling up social media. Scheduler software can be a crucial element of that strategy.

Video marketing software like Buffer, Hootsuite, and Planoly let you pre-schedule and plan your video content. It helps you develop curated strategically-planned content well ahead. Creating all those posts one at a time is time-consuming. Apps can save you time by letting you upload multiple posts at once which means you can write months of posts in just one day of making.

• Hootsuite. This is the most robust software for social media out there, but also one of the pricier.
• Buffer and Planoly have a lot in common with each other, but only Planoly provides a no-cost plan.

If you're not ready to invest in social media tools, there's no worries! It's still possible to make and upload videos to social media immediately from the Create. Here's how:

Analytics and tracking

In the case of tracking your video's success, analytics are your best all-time friend. It has internal analytics specifically for Pro users.

You can monitor the performance of your videos that you upload to social media sites by checking the analytics of any platform you chose to use. If you have added videos to your website, you can see how the websites are performing using Google Analytics.

Here are some examples of tools used in video marketing for analytics and tracking:

•   Facebook Business Suite
•     Pros:
• This tool will allow you to control both your Facebook as well as Instagram company accounts. The tool provides comprehensive analytics for both.
•     Cons:
• This isn't accessible to everyone yet. If you're missing it, you'll need to make use of Facebook Analytics and Instagram Analytics separately.

•      Kissmetrics    
•     Pros:
• This video marketing tool follows your data from the time the user interacts with your company until they become a customer. It can be used to measure the effectiveness of ads as well as perform A/B test and much many more.
•     Cons:
• The cheapest plan begins at $299, so it's not suitable for budgets with lower amounts.

Tying it all together

Marketing via video isn't a small feat for a small business However, with these areas of video marketing software that you can use, you're off on the right foot.