Bing Webmaster Tools (Step-By-Step Guide for 2022)
Maybe you've never since you didn't give it the issue much thought.
Let me demonstrate to you.
What are Bing Webmaster Tools?
Why You Shouldn't Ignore Bing
Why? Because it's a wide public. And as per the available information, the search engine market share of Bing stands at 9.41 percent:
Now, 9.41 percent may not seem that impressive until you consider the real numbers:
- 1.3 million unique daily viewers to Bing.com.
- 12 billion searches per month across the globe.
- 500 million searches per month within the US.
Why use Bing Webmaster Tools?
- Find out the ways in which Bing searches and indexes the website.
- Send your site/new page to be crawled.
- Remove any content you don't want to be indexed.
How do I Set-Up Bing Webmaster Tools
In the beginning, you'll have to create an account with Webmaster Tools account. To do so, head on over Bing Webmaster Tools and then click "Sign Up":
After you've signed up for your account on the site, you'll be able to see an empty dashboard:
A dashboard that is empty is not of any use to anyone. We should add your site to Bing.
Submit URL to Bing
We first need to add an URL.
Input the URL of the site to the box and click "Add."
Now you'll be taken to a page where you can add more details about your website. Let's look at the information you'd like to include on this page:
Submit Sitemap to Bing
Find your sitemap and paste that URL into the box.
After you've done that, you can leave the rest of the choices as is then scroll to the bottom, then click Save.
The time has come to begin Bing Verification.
How do I Verify Bing Webmaster Tools
There are three ways to check your profile's authenticity:
1. File XML File
To verify by XML file:
- You can download Bing XML. Download Bing XML file.
- Transfer it to your domain's root folder.
This will create the URL: YOURDOMAIN.com/BingSiteAuth.xml
2. Meta Tag
To allow Bing Webmaster Tools to stay valid, you must keep this meta tag in position
3. Hosting Provider: CNAME
This is usually the quickest and most robust way to confirm your identity. However, depending on the host you use this could be the most tricky.
Use the 3 strategies you choose (or can actually do) The three methods are basically the same.
Confirming Bing Webmaster Tools with WordPress
This is how you can verify the Bing Webmaster Tools for all the plug-ins:
Yoast
Do you remember you've got the HTML meta tag that was mentioned earlier in the guide?
In case you forgot:
Copy the code, then copy it to Yoast.
Once you've done so Once you've done that, just select " Save Changes" and then return to Bing Webmaster Tools and check (using this method). HTML tag approach).
All-In-One SEO Pack
Click on All In One SEO, after which you can go to General Settings, and scroll until you come to"Webmaster Verification" in the "Webmaster Verification" section:
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Input your HTML tag. Scroll until the end of the page, and then click"Update Options. "Update Options" button to save.
Math Rank
The page that sets SEO's settings there's a link to Webmaster Tools in the submenu, click it and paste your meta tag in the Bing box:
There you go, you're Bing Webmaster Tools is now fully set-up and tested.
However, what do you really get do with your new dashboard?
Let's look at it:
Using Bing Webmaster Tools
Before we dive into Bing Webmaster Tools, let's go on a short detour to look at adding URLs to Bing:
Bing Indexing
The way you can submit URLs to Bing in the setup part of this article. However, did you realize that you can actually submit your URLs to Bing to speed up crawling and indexing?
Well, you can and it's very easy. Here's how:
Visit "Configure my Website" then select "Submit URLs" from the drop-down menu. After that, simply paste in your URLs, hit submit, and sit at ease knowing Bing is indexing your pages.
On your Bing WMT dashboard, you'll be able customize your site, upload URLs, block URLs monitor users, and many further. However, let's look at the many reports and features that make Bing WMT a useful and effective SEO tool:
Reports & Data
This is a summary of the website's activity on Bing. The site activity graph displays the pattern of the date you selected.
There are also other instruments and reports
- Page Traffic.
- Index Explorer.
- Keywords for Search Keywords.
- SEO Reports.
- Inbound Links.
- Crawl Information.
We'll take a brief review of these
Page Traffic
This shows the top URLs on your site that appear in Bing search results, as well as the positions they are in, how many clicks they receive, and click-through-rate. You can click "View" to view the URL's keywords and export the data.
Index Explorer
Index Explorer allows you to see the pages Bing has crawled (or attempted to crawl). The tool provides information such as the number of URLs that were discovered that appear on the search page, the number of clicks, and the inbound links count. You can scroll through the folders to view the data of particular areas on your website.
Search Keywords
The Search Keywords Report shows you your organic keywords and the ones you're receiving clicks and impressions from. Basically the top URLs that show up in Bing. Additionally, you'll be able to see how your site performs in terms of CTR.
SEO Reports
Inbound Links
This Inbound Links report shows... it shows all the inbound links that Bing has found pointing to your website. This is useful for seeing the places you are gaining or losing hyperlinks over time.
Crawl Information
Diagnostics & Tools
In this section there is a set of tools for diagnosing issues offered by Bing to assist you in fixing problems with your site and boost your SEO ranking of your site.
Inside you'll be able to find:
- Mobile test for Friendliness.
- Keyword Research.
- Fetch can be used as Bingbot.
- Markup Validator.
- SEO Analyzer.
- Verify Bingbot.
- Site Change.
Let's take a quick glance at the following:
Mobile Friendliness Test Tool
Keyword Research
Bing's Keyword Research Tool allows you to quickly perform keyword research from inside the dashboard. It makes use of Bing's data on keyword research to display search volume for keywords on Bing (as as well as the related keywords). It allows you to research up to 20 keywords all times, then filter by language or country and can export all keyword data. It's not bad for free.
Fetch as Bingbot
Fetch using Bingbot allows you to see what your site looks at Bing's crawlers. It's a useful tool for troubleshooting errors that may affect your site's search. Enter your URL in the box and look up your page's source as Bingbot can do.
Markup Validator
SEO Analyzer
Verify Bingbot
Its Verify Bingbot tool allows you to research IPs found within your logs to determine if they are associated with Bingbot. If an IP address isn't genuine, this indicates the server making the request isn't genuine.
Site Move
This is a large number of beneficial information and tools that will find in Bing Webmaster Tools. But it doesn't stop there. The Bing team also created a list of helpful resources.
Additional Reading
Below is a selection of tools as well as resources and additional information gathered by Bing to aid you in understanding the algorithm (and take advantage of it):
- Bing Webmaster Guidelines The reading of these instructions is the fastest method to bring yourself up to the speed of things. Learn everything you have to know about the subject of to Bing SEO.
- Microsoft SEO Tool Kit The less well-known SEO tool is completely free. It can be used as a user-friendly computer program that crawls your website for any SEO-related issues.
- Bing Webmaster Blog Similar to Google, Bing also has a blog. Check it out and then subscribe to stay updated with latest news about search engine news.
- Bing Search Quality Blog Bing's Search Quality Blog offers best practices and insights into the world of search.
- Contact Bing Webmaster Team - This one is not really an instrument, but is helpful nevertheless. If you have a issue, it is easy to get in touch with Bing's Bing team directly and work issues out.
Summary
There you have it, all you have to know about Bing Webmaster Tools.
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