Crealanta Magazine

Black Friday and Cyber Monday The Ultimate Guide to the Sale of Digital Products in 2022 -

Nov 12, 2022

In the case of many businesses online, Black Friday and Cyber Monday are two of the busiest days of the year, offering numerous opportunities to generate sales revenue that is higher than that of all the other days of the year. However, it can also be one of the toughest shopping seasons to prepare for.

Here's a quick overview of the subjects we'll cover today:

 What is Black Friday and Cyber Monday

Black Friday, which occurs the day following Thanksgiving in the US, unofficially heralds the start of the season of shopping for the holidays. Cyber Monday is the Monday after Thanksgiving in the US. On Black Friday and Cyber Monday, customers around the world anticipate huge sales and discounts from their favourite businesses because they are ready to spend!

Recently, the amount of online transactions made via computers surged on Cyber Mondays in the United States, reaching nearly $6 billion in the year 2020. It's an increase of almost 30% over the previous year. For the year 2020, Black Friday desktop spending was about $4.3 billion while Thanksgiving spending was around $2.7 billion.

The year 2022 is the one to watch, Black Friday will fall on November 25, 2022 and Cyber Monday will be on the 28th of November, 2022..

Now that we got that essential information out of the way, it's time to get your store online for the most popular shopping time in the entire year. If you're feeling overwhelmed, don't worry! We've mapped out the necessary (free) tools and strategies that you can try so you can supercharge your sales from digital items during Black Friday and Cyber Monday this year.

 10 Cyber Monday and Black Friday Tips for Marketing to try in 2022

1. Offer Limited Time Price Reduction

Black Friday and Cyber Monday are one of the rare occasions when you are able to offer significant discounts to your products prices without losing the brand's image. The most common limited-time promotions which online retailers can offer are:

  • Coupon codes to get a portion discount on purchases made by customers. It is also possible to offer exclusive coupon codes for the most loyal customers of yours in recognition of their contributions to your company, and to increase customer loyalty.
  • Free gifts with purchase. This also creates a sense of goodwill that can help clients keep coming back your business. Be sure to give the customers what they would like i.e. complimentary products that complement what they're planning to buy.

On , the free gift can be added along with the main digital product so customers will get them all at once after they purchase.

2. Limited Edition Launch Products

Releasing limited-edition products usually involves giving a different spin to the most popular products you sell. If, for instance, you're selling wall art that is digital, you can release an exclusive edition of personal wall art that your clients can write their name or photographs of loved ones.

This provides an opportunity for users to experiment on new product ideas, If it's a success then you could be able to create the next best-selling product by engaging in this process. Launches of limited edition products bring attention to your web-based company and your brand. This extra exposure can often result in increased customer numbers and sales for existing as well as new offerings.

3. Cross-sell Complementary Products

The concept of cross-selling is to offer your customers product(s) that complement their initial purchase. It is a great method to boost the purchase amount of both your existing and new customers that could otherwise have to leave certain things behind in your shop due to the fact that they haven't had a an opportunity to view the other items they could like.

Say one of your customers purchased an ebook entitled "Beginner Level vegan Recipes". We suggest that they read the "Advanced vegan recipe for Level 1" and give them a discounted price when they buy both books in the same order. Use engaging phrases like "You might also like this" or "Others have also bought" to attract your customers.

You can set up a cross-selling promotion within under a minute with 's free cross-selling software.

4. Bundle Multiple Products

For a unique approach to this You can make this bundle a limited-time-only item listing in order to create the feeling or FOMO (Fear of missing out) for your customers and urge them to purchase now before the offer expires.

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5. Start an Affiliate Marketing Program

Affiliate Marketing is a method that allows affiliates to make a profit by promoting products from your online store. For every successful sale that the affiliates make for you, you will reward them with a percentage of their commission each month.

Making your product available through affiliate marketing is a great way to multiply your marketing and sales efforts and allow your networks to help promote your goods to you. Black Friday and Cyber Monday is a great opportunity to collaborate with bloggers, content creators and other high-profile figures to promote your products and to share the profits with them in the form of affiliate commission. In fact, you can offer them the possibility of a higher commission during the largest shopping period of the year to incentivize them to promote your products to a greater extent.

You are able to easily establish an affiliate program to promote your store online by following this step-by-step guide.

6. Start a Referral Program

Contrary to affiliate marketing referral system is a different kind of marketing that does have no commissions. Unlike affiliate marketing, a referral system does not involve distributing commissions. Referral System - or sometimes known as word-of-mouth marketing - is one of the strategies used to encourage your customers to promote the products they purchase to friends or social network. As a reward for a successful sales, both the customer as well as their referrer will receive discounts on their purchase.

This is an effective marketing technique because customers' family and friends are getting recommendations from their trusted networks, making it easier for you to succeed in making multiple sales from your online store.

It is easy to create the system of referrals to your store's online shop by following this step-by-step guide.

7. Run a Giveaway

Running a giveaway on your social media channels is a great opportunity to increase involvement from your targeted users. Offer a chance to win prizes after they have accomplished some specific goals e.g. keeping your accounts on social media, sharing your products via social media, etc. This is a great method to increase your social media presence while pleasing your current and potential customers.

8. Pre-order or launch items

By definition, a pre-order, or pre-sale, is an order placed on a product that hasn't yet been made available for sale. Offering pre-order or sale items during BlackFriday allows you to gauge the level of interest that your customers have in your upcoming products. In addition, pre-orders offer your customers a reason to be excited about coming back to your website and generate sales for your other items as well.

See this guide for how to setup orders for pre-orders in your website.

9. Offer Upgrade Discount

Be aware that the season of shopping doesn't end with Cyber Monday and Black Friday. stop with Black Friday nor Cyber Monday. The Christmas season is one of the most popular shopping times of the year. Offering upgrade discount to customers is a great way to encourage them to come back to your store at the time of purchase to buy more items at a reduced price.

Check out this article for how to use upgrade discounts and the best way to set it up.

10. Offer Social Discount

It's well-known that among the top methods to get customers to share your products via their social media accounts is by offering them incentives, possibly by offering discounts on social media. 's social discount feature permits you to provide customers with a discounted rate of their purchase just by posting the item on Facebook or other social media sites. It is an effective means to connect with the customers' networks that might potentially become your future customers and increase your brand exposure.

 8 Tips for Preparing for Black Friday and Cyber Monday 2022

It is possible to determine if popular products are increasing or decreasing in the Christmas season by with Google Trends. Remember to tinker with Google Trends' settings for example countries and timeframe. If, for instance, you look up "personalized present" in Google Trends, you'll see that it's popularity tends towards peak around the holiday season. That would be an excellent product to add to your store if you create items like personalized digital art.

2. Optimize your Product's purchase conversion and SEO

The sales at your online store don't simply happen on the spur of the moment. Be aware that customers must go through a series of complex decision-making before deciding to purchase your items. Optimizing your product pages will allow you to influence your customers to make the right choices and assure that you are turning most of the people who visit your site to paying customers.

Here are a few ideas for how to improve the conversion rate of your website's product pages:

Create a Countdown Timer

Utilizing timers to generate an atmosphere of urgency for the customers of your online store can encourage more people to buy now instead of bouncing off your website for a "think about it in the future". Customers often delay buying items. Although you shouldn't bribe your clients or transform them into frantic customers, we would like customers to act. Timers are a great way to help you!

Set up Payment Buttons

Payment buttons give you a feeling of transaction security and can increase your purchase conversion. To enable, simply turn on payment buttons through the Shop Builder, Footer section > Pay icons

76% of customers are looking for secure payment in addition to convenience when purchasing online. It's important to close this loop in case you have customers who are worried regarding the security risks of purchasing items on the internet.

Showcase Customer Reviews

88% of consumers are influenced by online reviews just as as personal recommendation.

Because your buyers can't physically touch your product with their hands or see them with their own eyes, they'll need to trust online reviews by other users for evidence of social connection. Reading other customers' product reviews can be a factor in their purchase decision. Instead of having customers leave your store's website to search for reviews elsewhere, make those reviews readily available through your store's website rather.

This is a brief guide on how to set up customer reviews for.  Customer reviews on Payhip includes a review approval system and automated post-purchase reviews to make the review-collection process more easy.

Optimize Copywriting Copywriting of Product Description

Words can be powerful in optimizing your product pages. To encourage web visitors to purchase your product think about optimizing your product description to make them aware about the benefits of your product.

Be aware that copywriting on your website's product pages also contributes to SEO optimization , which allows the pages of your products to rank higher on Google search results. This leads to more traffic to your website's product pages as well as your overall store online. It is possible to use tools such as Ahrefs Keyword Explorer to find keywords that you should utilize to gain your items more exposure on Google Search.

Here's a short guide on how to further optimize your website SEO on during the holiday season.

Making your site's visitors paying customers requires a meticulous curation of your customers' experiences. Throwing a bunch of random listing of your products to your customers won't do it!

Make a holiday-themed collection to showcase products that your customers will most likely be looking for throughout Black Friday and Cyber Monday. Additionally, you could consider designing a collection that is specifically designed for sale merchandise.

This is a quick guide on how to create collections of products on.

4. Optimize Your Website to Mobile Ecommerce

As per Statista, 72.9 percent of all online retail sales are expected to come from mobile-based sales, up from 58.9 percent in 2017.

One thing is for sure the online store you have created should be optimised for customers who are intending to purchase via their mobile devices. You must ensure that all essential information regarding your product is visible on mobile view as well as any additional irrelevant data should be placed in an FAQ page.

's store builder allows you to toggle between mobile and desktop views to ensure that your website is optimized to work with both types of views.

5. Optimize Your Checkout Experience

An unwieldy checkout procedure is a recipe for low purchase conversion as this puts unnecessary barriers between your clients and the products they purchase. Don't let customers' patience wear off simply due to a frustrating customer experience at the checkout.

Thankfully 's checkout experience is already optimized for digital merchandise sales since it does not require irrelevant information like the physical address.

Go through your online shopping cart as a buyer and ask yourself if there's something that could be improved. If you've implemented a coupon code, be sure you test your checkout process to ensure that you've set up the coupon code properly.

In addition, check if you've provided as many payment options as possible for your customers. In the meantime, you'll be able to connect directly to Stripe and PayPal to provide as many payment options as is possible to your customers.

6. Make Your Customer Service Available

Making sure your customer support is in order requires anticipating the types of inquiries you expect to receive from your clients. Create an FAQ section on your site to answer your clients' urgent questions and reduce the volume of incoming ticket requests for support.

Make sure you have enough capacity to respond to the requests of customers, as poor customer service can be a cause for negative online reviews. Make saved responses for the most frequently asked inquiries to speed up the time taken to respond to customer support inquiries.

An excellent customer experience is necessary for building trust between your company's online and your customers.

7. Get the Word Out! Promote, Promote, Promote!

Be aware that the amazing sales on online stores don't talk for themselves. Now is the opportunity to make sure you promote the Black Friday and Cyber Monday offers and spread all available means. This includes but is not just:

  • Email newsletters. Customers will search through their inboxes for amazing offers from their favourite online stores. Consider segmenting your email list, sending more personalized material that is engaging for your customers, and getting the right offers to the people who need them. Keep in mind the fact that Black Friday and Cyber Monday are all about time-sensitive deals. Design email messages that invoke the feeling of urgency.
  • Social media. Social media channels such as Instagram, TikTok, and Facebook are excellent channels to communicate about your Black Friday and Cyber Monday plans to your target audience (through natural posts or advertising paid for).
  • Blog. You can create gift idea guidebooks for your clients to spare them from struggling to find great ideas to present their loved ones.

8. Be prepared for The Next Biggest Thing ....Christmas!

Once you've increased the sales from your online store for Black Friday and Cyber Monday now is the time to begin thinking about what's next... Christmas! Rather than thinking about buying one-off items during Black Friday, think about how you can turn these one-time customers into long-term customers.

Use the advertising strategies we've laid out earlier for the Christmas season. In addition, it's always an excellent idea to keep in touch with your customers by sending an instant email regarding the upcoming promotions for Christmas, or by sending surveys to your customers. This will ensure that you are taking into consideration their feedback regarding how you can improve their customer's shopping experience even further.

 Top Digital Product Ideas in Black Friday

Ebook

The revenue from sales of ebooks reached 1.1 billion in the year 2020. This is an increase of 11.86% from 983.3 million in 2019.. Adult novels account for 41% of ebook sales through 2021.

The selling of ebooks lets you provide your book to readers, without needing to go through the lengthy publication process for paperbacks. The readers can purchase your ebooks online and can read them instantly on their devices that run on electronic technology.

Audiobooks

According to a recent study, almost 20% of Americans listen to audiobooks.

The margin of profit for audiobooks is very high due to the cost of converting books into audiobooks is low. Not all book lovers enjoy reading, so audiobooks allow the reader to engage people from different backgrounds. Many individuals who are deficient in reading visual impaired, blind or are simply buying audiobooks. Additionally, adding an audio version can help boost ebook purchases.

Customized Digital Art

Christmas is close to the mark just after Black Friday and Cyber Monday. Personalized gifts are one of the most sought-after Christmas gifts to family and friends. When you search for "personalized gift" via Google"Trends, this item will always be popular during the holiday season.

The ability to personalize digital artwork lets customers to give memorable gifts. Plus this is a sustainable gift because it doesn't require packaging.

Online Course

Bundling it with a free digital download reward (e.g. free eBooks, worksheets, printables for free and so on) can make it very tempting to customers for purchase your online course bundle.

 Prepared to go Black Friday and Cyber Monday

Do you have your store online ready for the biggest holiday shopping season? With a little preparation, you can exponentially increase the amount of sales you make during this holiday season.

If you manage your cards right, your holiday sales revenue could be more than you ever thought possible. Let us know in the comments section below if you have any questions.