Book Funnel Optimization: Change Leads to Pay-per-viewers
The last update was the 5th of October, 2022.
E-book authors often think of their works as the final products and believe the funnel of sales ends once the book has been purchased.
However, for an author who is marketing-savvy it serves as an acquisition channel. The goal is to capture the attention of potential readers, build an association with them and create an audience that buys regularly the books.
"Every book that I write isn't just random," says Lise Cartwright Author of 32 titles, which includes Better Book Funnels: Methods to connect to your audience and make More Revenue. "I write a book with an end-to-end goal clearly which I'm trying to communicate to readers. But I need to ensure that I'm directing readers to an area of my company that's equivalent to the next step for the person who reads it following the book."
What's the process that Cartwright as well as countless others who have been successful? Through the creation and implementation of funnels for books. Find out how to apply the funnels to turn your book into a profitable business.
What exactly is a Book Funnel?
Book funnels are an approach to marketing author's books that can generate leads or customers for your business, regardless of whether or not you're in the publishing business or not.
Book funnels focus on the conversion. The conversion could be as simple as a user signing up to your mailing list, purchasing all of your book collection and even joining to get advice from.
"It could be as easy like grabbing the free gift from the front of my book or maybe more complex by a webinar online or training event in the final chapter of my book," Cartwright says. "Either method, my funnels were created to attract subscribers to my mailing subscriber list."
The way to achieve that conversion is by funnelling the viewers through a series of actions.
The contents of your book that is typically provided for free (more on that in the coming days) It's an appealing proposition for those who read it that will draw your future customers. As they read your book and absorb the other material you provide you, they'll be guided through the steps of the book funnel. Through the course, you'll be able to provide your readers with useful offers and invitations to engage with you in a deeper way, turning the reader who was a once-in-a-while reader into a long-term customer.
What does a Book Funnel Need to look like?
How your book funnel is designed depending on your products or company's objectives, as well as the goals of your business. Fiction writers can market their books as their sole book, while nonfiction authors may offer classes, books and consultations. They also offer case studies, webinars, and case studies.
A book funnel looks much as a funnel when you've been fortunate enough to witnessing one in the marketing field. It follows the same steps from attention to curiosity through the decision-making phase through. These steps are applicable to the book and are shown in the following.
An individual may first come across her cookbooks since they are following her on YouTube which is an recognition level. A customer now wants to find out more, so they subscribe to Raimondi's weekly newsletter. This is an attraction phase. After reading the newsletter The customer then makes the choice to purchase a cookbook, and is then offered an invitation to act on the book inviting them to speak directly with Raimondi for help in transitioning into a natural and organic way of life. After they buy that particular session of the book, they've done the step. Raimondi has been able to get her conversion as well as an long-term relationship with an happy customer who's likely to purchase more books in the near future.
But, it's only an illustration of the way a potential customer might follow the author's path. Below is a graphic of another.
Cartwright and executive coach has designed plans for marketing for each book she writes that eventually leads readers to the training she offers and her personal consults. The book funnel typically begins by making people aware of the book through a blog.
In return, she gives a book for free with an email address. After that, she is able to continue her relationship with the customer by establishing a pattern of communication. In the beginning, she begins the drip-email campaign which is a sequence of emails which are automatically sent to the customers, which we'll take a look at more in depth at a later time.
How to Design Your Book Funnel
Now that you understand the basic principles of a book funnel , take a look at the various elements of it to help you create one that will convert visitors into regular buyers.
1. Craft Your Book Funnel Entry
In order to get your clients started on the book funnel, first you need to build awareness about your book.
This can happen organically when a reader stumbles upon your book via Amazon or perhaps be recommended by a family member or through an acquaintance. However, in general, you have to take steps to help customers discover your work.
Authors can accomplish this by promoting their creations through social media such as the one users Lynn Seddon does in the communities she's built through Instagram. They could also write an article for their blog about their book, post an excerpt of their book through their YouTube channel post advertisements on Facebook, or one of numerous other methods to market the book.
Although there's a myriad of potential funnels, the goal is the same: to capture the attention of a individual who is reading the content, consequently, they'll be inclined to interact to improve the quality of your content.
2. Make an effective opt-in
Once the reader has become acquainted with your writing, it's the right time to capture the reader's interest. Why? To get their email address and begin a relationship with them.
For this to work, you'll need an opt-in form, such as a squeeze page, landing page subscription form or pop-up as that below from Raimondi.
You could even alter the redirection process to occur only when a customer makes a purchase on a certain product.
However, a customer isn't willing to offer your email address simply because you're courteous. It's essential to provide magnets for readers to draw readers to sign-up.
3. Provide incentives
Now, you must offer your readers a reason to bring them to their email inboxes. But to get the readers to make a choice to interact more with them, you need to offer the opportunity to exchange something.
The incentive, which is also known as a"reader magnet" usually takes the form the gift of a book for free. It is likely that you've encountered this with the author that invites his readers to "Get the book you want for free after you sign up for my email list."
Although you aren't required to give away the book at no cost, Cartwright says a permanently unrestricted book can be a highly effective. The businessman Russell Brunson's accomplishments in giving away a free book provides a compelling argument in favor of the freebie. Brunson says he earns an equivalent amount of $238 per book which he gives to the general public.
What is it that can make so many people change their minds?
It also lowers the entry barrier. That is the customers are more likely to purchase the book when they can get it for no cost as it's risk-free.
Reader magnets like this is also a good example of the psychological principle reciprocity. We see this in action whenever we are compelled to gift a gift to someone who's gifted something to us. An alternative is for a company providing a free item or trial before soliciting the client to purchase.
Giving something away at no charge is an indication of worth. The reader is thinking "If you give free this incredible content for free think about what quality content you offer would cost."
What can authors do to make their readers attracted?
Fiction writers are able to give away their most popular book, the first book in a series, the prequel novella or audiobook.
The incentive does not have to be a book for free specifically for non-fiction authors. An author can offer an ebook that is the beginning of the series of nonfiction They can also lure users with an assortment of items, such as cases studies, workbooks lists, charts, and recipes just to name a few.
4. Convert readers
The moment is now when you've given your customer an opportunity they cannot refuse. They'll take step to buy the item that you're selling, and you'll be required to deliver them with it. Depending on your setup your item will automatically download. You can redirect the customer to another page that allows they to pay, or you can deliver the item via email.
Regardless, you've captured their email and they have officially become a lead, or even a possible customer for you. If they do not act to download the file, it's fine. The email address is available for future advertisements There's still an opportunity for people to encourage downloads.
Once you've got the contact details, however, you need to start talking to them.
"Once you add an email address for someone you must be sure to be a good friend." says Cartwright she estimates she gets five to 10 new subscribers per one of her books. "Talk with them, offer things, and ask them questions. This is an ongoing discussion and knowing that you have the right sequences in place will allow you to keep nurturing automatically."
For Cartwright This communication will begin instantly with a drip program she's created. Below, we'll go over more of the details.
Sell E-books using
Take part in more than 130,000 sellers that have created their online presence with the help of
5. Determine where to send readers when you next need to send readers
As we mentioned earlier, there's no standard method to the way a book funnel is supposed to look. Based on your product and your organization, you are able to decide to use whatever method you want to spur your reader to go further.
Make an autoresponder sequence and drip-campaign. As soon as Cartwright is notified that a person has signed up, the reader goes through an intricately planned five-day welcome sequence. Within the following week, subscribers begin to receive the weekly newsletter from Cartwright.
When someone is added to your email list, you kickstart discussions and ensure they continue to flow.
"Make sure that you continue in contact with your readers via email," Cartwright says. "Thirty days are enough for your list of email addresses to become cold, and there is no interest in the emails you send. If no-one's opening your emails and no one is seeing your blog posts in any way, whether paid or not."
Make compelling in-text calls to action. Your books don't need to be filled with CTAs They are, however, efficient tools to get your readers to trust your brand even more.
Cartwright's works feature CTAs in them, and Raimondi is currently in working on making adjustments to her work to incorporate CTAs as well. The writer and personal financial advisor Ramit Sethi utilizes this strategy in his books.
Through the upgrade discount option, you can offer customers discounts on other products once they've made a purchase, as demonstrated in the following.
Additionally, cross-selling lets you promote other products to your customers, with discounts.
Book Funnels are about relationships
The funnel's goal is to convince readers to take a specific step that allows you to maintain your connection with them after the reader has finished the book.
"Books are one of the best ways to get to your desired audience," Cartwright says. "Just ensure that you've got clearly defined calls to action to sign up for your email list. Then, be sure to follow up with the people listed on your list via email."
Although book funnels might seem like a typical method of marketing, the ones that are successful are many more, as they allow authors to interact with their readers. Through this constant interaction, authors can build communities that both the writer and the readers can profit from.
"I have set myself a goal of stay connected on a daily basis and engage with my readers," Seddon says. "We are a real community and we're especially engaged on Instagram and Facebook, where we chat about how we can raise our kids to be passionate for the natural world and all that is surrounding the them."
Article was posted on here