Brilliant colors, breathtaking high definition: HDR has arrived

Feb 2, 2024

Our goal is to give creators, their videos as well as their viewers the highest quality video experience possible. That's why today, we're thrilled to announce the support of HDR video on . That means we can now add more than 1 billion colors onto the screen and maintain the highest quality feasible for HDR uploads.

Everyone who has the opportunity to shoot or master HDR footage are able to upload the videos to . Now, your viewers will be able to watch your color-optimized videos on the newest HDR screens. This includes support for Apple's most recent devices, including Apple TV 4K and the iPhone X. iPhone X and Apple TV 4K We're happy to be the sole video-hosting platform available in HDR on these platforms now.

The four major aspects

More than one billion colorsWe currently support 10-bit video that means that the picture quality is strikingly crisp and clean than before. The clarity and detail of 10-bit lets us upgrade to 16 million to one billion color.

Your viewers are now totally captivated by the hue of sunsets and the naivete of the ocean, and the emotion in an intimate shot that you've worked so hard to capture-- and not get caught up in the color banding.

A wider color spectrum, created for the human eye
In addition, with BT.2020 (or Rec.2020) with support and wider colors (WCG) Your images will now have more than 75% of the color that our eyes see. This is a significant change. the majority of modern color gamuts used for videos only have a color spectrum of 35. However, with BT.2020 it's possible to show your most intense colors, the brightest greens and the darkest blacks unlike before.

With up to 8K resolutions
We can now unlock your 5K, 6K, and 8K video clips for viewers to view with their Ultra High Def devices, or you can download them for uploading to file sharing. While 8K displays are just starting to hit the market but this isn't solely about the viewers you're bringing in: if you shoot in 8K we want you to be able to market, distribute or submit to festivals in the best quality possible.

Visual data is more abundant, and smaller file sizes
uses codecs -- software to encode and decode video files -- for optimizing visual information, in addition to delivering top quality.

While we develop our platform to display even greater visual information and data, we are now using HEVC/H.265 transcodes as well as the H.264 set currently used. This lets us unlock newer features, such as HDR as well as improve the performance, allowing you to enjoy higher-quality video while using the same bandwidth.

What lies ahead for codecs

While new codecs continue to arrive, we're very selective about the codecs we choose to use and the way we employ them. We are a leader in the field of quality and we'd like to ensure those growing problems that come with new codecs such as bands that linger or are unsightly -- don't impact the films that are coming through our pipeline. Because of that, we've focused our efforts on optimizing the HEVC for , and have been meticulously trying out and iterating our software over the last year, to make sure that it's clear.

What happens when HDR is able to work on

The first step is that all HDR videos need to be shot in HDR, like on the HDRx or Canon DSLR. HDRx as well as Canon DSLR, or mastered in HDR after post. After that, you are able to do these things:

Watch, review, download
The videos that are that are available in HDR will include the "HDR" label on the page of the video as well as on the player. The system automatically detects and displays HDR when it's supported.

For the purpose of watching HDR videos, your viewers will need a screen which supports HDR10 as well as HEVC. And since we now work with the recently released iPhone X, iPad Pro and Apple TV 4K, the complicated process of finding and viewing HDR is now much more simple.

If you don't own an HDR compatible system, you can still download HDR HEVC files to meet your sharing and file transfer needs. Any person who has received the video file can watch it on HDR compatible devices, using QuickTime and VLC players.

However, what happens if your viewers don't have an HDR compatible device? No problem. We'll always make an additional SDR optimized version of your content, too. We are aware that an HDR image doesn't look very appealing on an SDR screen and we don't want your picture to be harmed by this.

And rest assured, as more software and hardware come out that support HDR support, you'll see our list of platforms supported by HDR continues to expand.