Brodo: From an Takeout Window through Nationwide Shipping, with the help of

Broth is the ultimate comfort food. What is the thing that we remember most about being sick as a child? Being home after school, sitting in the living room watching Price is Right, sipping on , you're guessed it! -- broth. It still brings that cozy, warm feeling to people of all ages, no matter if they're sick or hunkering down during bad weather, or just seeking a boost of energy to kick off their day.

Broth, and specifically bone broth, is very nutritious and chock-full of ingredients that improve your health in the gut the skin, bones and skin and much more.

Brodo makes this powerful superfood accessible at four New York City locations and, with the help of , to customers around the country.

They are simmering their path to their success

The whole thing began with Marco Canora, a James Beard award-winning chef, who started selling bone broth in to-go cups out of the windows in his New York City restaurant. The year was 2014: he had recently started drinking bone broth himself as part of a new healthier lifestyle, and was excited to offer it to people in the community as a substitute for coffee.

This single location grew to four locations physically, all located in the New York City area. After that, Brodo began to sell their tasty bone broth online via their online store. They then managed to get their broth into the freezer section of large retailers like Whole Foods. The company now sells their products across the country and are constantly introducing new products, like their soup kits.

What is the secret behind the success of these companies?

The main reason is their dedication to high-quality ingredients and processes, which they refer to as "The traditional method reinvented and fresh." They use authentic bones of real animalsand whole, organic vegetables, in which they cook for lengthy times without additives, concentrates or preservatives. They don't take shortcuts and this is apparent in the taste and nutritional value of their food products.

When it comes to the experience of shopping online, it was found in choosing the right tools and partners to support their clients and their businesses.

Brodo and

Brodo's first encounter with WordPress was not perfect. The first site they created didn't satisfy their requirements They even thought about switching to another platform.

The team from Automattic came in and worked with them to identify their needs and requirements, and then design the website that met the requirements. They now have an online store with a user-friendly interface that the Brodo team is able to maintain as well as provide a fantastic user experience, and is a representation of their Brodo brand.

The brand new Brodo: Mobile-first, great UX, and strong accessibility

The redesign process started by adopting a mobile-first strategy, given that more than half of online shoppers utilize their mobile devices. Improving the website's user experience (UX) and the customer experience (CX) were primary goals.

To improve the customer experience at the front, Automattic built an intuitive, image-focused design that highlights the advantages that bone broth offers. Simple animations draw the attention of visitors as soon as they arrive on the site, and an enormous menu makes navigation easy.

The previous site was hard-gd. This made it difficult for them to make small changes such as changing the texts or images. The site they have built with the WordPress Block Editor, so they can change everything from their products and product bundles to posts and pages. It's a huge benefit to a growing, bustling business.

Set up broth subscriptions

Shoppers can choose between several various products like the Chicken Lover's pack, the Variety 10-Pack, and the Brodo At Home Gift Package. Then, select between a one-time order and a shipment every two or four weeks. Discounts are available for more frequent subscriptions.

Current subscribers are able to log in to their accounts on the website to switch the service off and on and pause deliveries, or skip an entire shipment, pick certain dates for delivery, or even edit the flavors in their box. You can also see the date when their next shipment is due to come in. Customers win because they no longer require a call to a customer service number to handle their subscription, and Brodo wins because they can provide support to address other concerns and decrease customer confusion.

Making the most appropriate tools

Utilizing the most effective instruments has allowed Brodo to create a beautiful high-quality, functional site. We've touched on a few, but here are some of the other tools that Brodo uses to create the perfect website to serve their clients and their businesses:

• Pressable The managed WordPress hosting platform comes with built-in tools for speed, security, and scalability specific to the content management system (CMS).
• Jetpack: The speed and speed tools that are available through this pluginsimilar to VideoPress -- play a big role in maintaining quick loading speeds while featuring beautiful images and top-notch functionality. Jetpack offers secure scanning as well as instant cloud backups that help keep Brodo's site safe.

The creation of a seamless experience for all

One of the biggest accomplishments that Brodo's website has achieved was the improved customer experience, both for the Brodo team and its clients. All of the components work seamlessly and automated processes free time and time-consuming resources so that they can focus on other tasks.

You can certainly achieve the exact same result for your business. is passionate about helping real proprietors of stores grow their brands and grow their business by offering devices that seamlessly work together.