Building Relationships With Your Customers Through Storytelling
If someone has a tale to tell that really remains in your memory for quite a while after hearing it This is what happens with storytelling. studies have proven that people love stories because they are the way we communicate with our fellow human beings. With how digital the world has become, it's all more difficult to make connections. Yet, storytelling holds the utmost importance in establishing connections with other people.
That's where storytelling can be utilized to benefit your business. When you consider selling your products It's natural to think it's best to talk only about your products on your website. Although that's a crucial aspect of online selling however, it's not what will sell your clients on the brand you represent. Your site may be fantastic in explaining what you offer however, it's not often enough to get customers to "buy in with your company. The benefit of establishing relationships with your customers may be much more powerful than you think, and a good tale can get you there.
Story Telling is a Powerful Method for Selling Software Online
Software companies that offer online sales will increase sales through using storytelling and creating an emotional connection with prospective customers. How? Customers will pay more for products and services on the internet that feel positive about their interaction and connection with the company. Connecting them by sharing a story of your brand on your website will foster these feelings and improve sales.
If you're wondering if you have a story to be told then the answer is affirmative yes. Every company has a story to tell. If you can answer these questions, you'll be on your route:
- What was the process that led you to get the concept your business is based on initially?
- How did you agree to the name for the business?
- How did you come to from where you are now?
- What is it that you enjoy about your work?
An engaging story can foster positive relationships with prospective customers. This will lead to a higher conversionand an increased belief in loyalty. This is which forms the basis of long-lasting relationship with customers. Stories that are entertaining, inform, and offer the potential customer value.
For instance Marketo, the business Marketo. Their ground-breaking marketing platform has done impeccably efficiently, and has a good story to boot. On Marketo's website they discuss the ways in which "Marketo has grown into a market leader in automated marketing, but at our core is a company run by marketers and that is, by marketers. Each day, we get up contemplating ways to make life better for those who are also marketers." Notice how Marketo isn't going over and over about how amazing their product offers, instead they tell an interesting story about the fact that they have always had their clients in their minds.
Stories to tell to create Connections with Customers
Stories are what make your company human. They're what make your company unique. Let those stories speak for your company.
Marketo does so by talking about prioritizing their customers. You'll notice how they don't just talk about that they have general customers and their general customers, but are specific in addressing the people who they target. Having trouble writing your own stories? Ask your current clients! Here are some questions for you to start:
- What are you able to do differently than others in the same industry?
- What are they most excited about about your company?
- What do they think of the company's image to other people?
- What made them want to find you initially?
Make their responses into stories that create connections with potential customers.
Connect with your Customers Through Videos and Photos
There's a saying that goes, "A picture is worth a thousand words." People love seeing photos that provide them a sense of the company's nature, and what makes the company different from other companies. Pictures give customers a look into your business.
Use imagery to share your values as a company. The focus is on your customer and the relationship you share with them. By sharing what you value within your business You inform the buyer not just 'what' they're buying, but also 'who they're purchasing from.
You can even tell your company story by using videos. Let the people side of your company and allow your clients to put a face to the person they are buying from. Because of how popular videos have taken on, adding it into the mix of your company's stories could be a wonderful option.
Allow Your Customers to Tell Their Success Stories
When your customers leave reviews of how your product is a hit for them, it's important to post these reviews on your website.
Providing customer testimonials and telling a customer's story are great (and easy) strategies to market your company. They allow potential customers to learn from previous customers. with 80% of consumers looking for opinions before they make the decision to buy so why not provide them with some positive input from your satisfied customers? Testimonials inspire your other customers to tell their own stories as well as fostering a more positive relationships between your business and the customer that shared the story.
To get these customer testimonials, read your online reviews, or talk to your sales staff to obtain names of satisfied customers may be willing to tell their story. They can be asked to compose a review themselves and then take it a step further. Ask your client about the way they enjoyed using the product or service you offer and create a case study for prospective buyers who will be able to read as they make their buying decision while visiting your site.
In-depth customer stories help create a sense of belonging inside your business. Make sure you are granted permission from your customers to share their story.
It is important to share relevant material with your current as well as potential customers. In telling a compelling, meaningful, and compelling narrative is a strategy for marketing that you can employ to help your company grow. So make your story one that inspires and inspire your clients.
