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This article is part of the series that is based upon the ebook "Top 21 marketing methods for membership websites Written by the Subscription Coach Amanda Northcutt.

 The entire collection is available in an eBook

I hope 3-4 of these channels resonated with you and you feel equipped to run some tests for marketing in the coming months. Take the steps laid out at the start of this ebook to determine which channels are suitable (both profitable and reliable) to your subscription. Take the steps listed in the first part of this article to figure out which channels are viable (both profitable & secure) for your membership.

A well-planned marketing strategy is the lifeblood of your business However, it's certainly not the end-all answer to long term achievement. First you must have a viable membership product. Then you must attract - with your clever marketing strategies the people with the capacity to be powerful users. If you know the secrets behind the actions that users take on your site to become powerful users, then you're already half way on the right track!

When you're aware of what your power users like most about your membership , and the problem you solve for them, you'll be in a position to explore marketing channels to find viable ways to bring on more members that have the same characteristics as those power users.

Whatever the medium, your marketing messaging will direct prospects to things about your membership site that users of your site love the most. If you start by attracting these types of users at the beginning, rather than trying to make as many sales as you can, you're setting yourself to be profitable and expandable. Not to mention that your customers are more satisfied, successful, and rave about your business online!

After you've identified two acquisition options that best target people who have the potential to grow into power users and you've got an effective lead nurturing sequence that is in place (emails and retargeting advertisements) The only thing you need to do is to keep these customers around. Easy, right? I'm afraid not. In fact, member cancellations, also known as churn are the biggest killer of membership-based businesses in general In many instances, it can lead to their ultimate end of life.

Based on Harvard Business Review, it costs between 5 to 25 times more to find a new customer rather than keeping an existing one! This is a difficult decision for someone that relies on recurring revenue models such as you.

Your job as the site owner to track member engagement and intervene when your hard-earned paying customers are slipping away and becoming unengaged. If you've got the right people paying for your subscription, it's your duty to make sure they recognize the value they're paying for.

Ready to take your membership to the next level? Take a look at our consultation and coaching services for one-on-one insight, accountability, and everything else you require to be successful.