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The times of uncertainty can be difficult for all businesses to negotiate, but in turbulent times, solid and reliable partners prove their value. for independent creators and publishers, it will become increasingly clear in the months ahead which platforms and tools will be the most effective in ensuring the long-term growth of their businesses as well as which could put their companies in risky positions.

The global economic outlook is becoming increasingly uncertain and entrepreneurs should anticipate to be facing challenges as the year continues to unfold. Consumer budgets are shrinking - thanks to runaway inflation as well as the repercussions of war within Europe, among other factors which means that revenue issues will soon be inevitable for a lot of businesses.

One of the benefits for businesses that are making money from their membership model is that although subscription revenue is not in any way immune to the impacts of broader economic conditions, it's typically more insulated than the revenue generated through different channels like sponsorships, advertisements, and commerce. That's assuming, however that the creators have chosen trustworthy technology partners who have stable and sustainable businesses of their own that will allow them to maneuver through tricky circumstances effectively.

Like I've previously argued that anyone who is a creator or an independent publisher seeking to establish a sustainable long-term subscription or membership business should take care when choosing monetization and technology tools. A tendency towards the "cheapest" option is understandable however, publishers and creators that I have worked with are usually looking to migrate to new platforms and tools because their existing partners have failed to meet their expectations and have not provided enough opportunities to expand the scope of the features and functionality they have, or provide lackluster support and guidance.

The frustrations are even more pronounced during difficult times for economic growth. When the demands of audiences, market variables and economic conditions change quickly around them, the last item creators have to be concerned about is the tools for monetization that are that are preventing them from achieving. Poor technology, missed revenues and operating headaches are irksome at the best of times However, during times in which things are not stable, the impact of these issues could quickly escalate until they create significant risk for entrepreneurs.

It's more crucial more than ever before that creator partners have created strong and stable businesses of their own, and will not leave their customers in the lurch whenever they're forced to shift their focus or attention to chase revenue or different potential.

My advice to any creator company that is worried about the current economy is to be easy and concentrate on establishing the fundamentals correctly. Specifically:

• Create high-quality, distinctive content on a consistent basis.
• Make sure you have a seamless service and user experience , which lets you pay for and get access to the content as simple as is possible.

And when it comes to the technology behind monetization and other tools, I would urge creators to scrutinize potential partners closer than ever to ensure they have clearly defined philosophies and perspectives that are backed by proven product and past records, and that they are committed to subscription and membership models for the long haul.

Creators that continue to meet the demands and requirements of their subscribers and audiences - and have technology and tools in place that allow the ability to do this they should be in situation to not only be able to navigate the difficult economic environment but also emerge from the other side of them in strong positions.