Mailchimp Vs. Mailerlite vs. SendinBlue: The most effective email marketing platform

There are a myriad of marketing channels, including social media websites, in-person occasions, webinars and telephone calls, forums online and chat rooms -- email remains a popular choice for engaging with clients. It's affordable and allows you to establish an immediate relationship with your customers.

But which email provider is most user-friendly, or the most affordable? Which email marketing platform can help you reduce bounce rates, or helps you build the best-looking emails, or provides the most granular information management?

We're here to take an extensive look at the best and most popular email marketing service providers.

Are you looking for a comparative of platforms like Campaign Monitor, Klaviyo, Drip and ConvertKit? Keep an eye out! The deep dive we will take into the top CRM-related ecosystems will be coming shortly!

Chart of comparisons at a glance

Mailchimp -- a world of opportunities

Features and pricing

The company claims to help you "grow your customer base and increase your revenue", Mailchimp is an online platform that allows for email marketing, automated processes, segmentation of customers, plus education and tips.

Mailchimp has a free forever plan that lets you send 12,000 emails for up to 2,000 customers. While, on this program, you're required to show their logo in your email to customers however, it's a good offering for up-and-coming businesses. The paid plans begin at $10 per month for 500 or more customers; it also grants numerous premium services such as the most advanced audience segmentation technology and live chat support.

How it works

Upon logging into your account, you'll view statistics for your most recent campaign's success. The statistics will include:

• recipients
• open rate and clicks per open
• A number of deliveries that have been successful
• total opens and total clicks
• The number of orders
• Average order revenue as well as the total revenue.

 Audience

It is here that you create, manage and import your subscriber list, also known as contacts. The user can add subscribers at a time by inputting their email address and personal information into an online form. You can also automatically import customer data by bulk import from an alternative website, download an CSV file, or copy and paste the new contacts' details.

After you've imported or established subscribers, it's simple to divide them up according to their previous buying habits, place of residence, or personal preferences. It is possible to manually add tags to customers to be able to deliver targeted messages to customers who share similar traits, and groups allow you to segment your subscribers according to certain parameters or behaviour.

This section is also the place to create sign-up or registration forms to allow your audience to manually subscribe themselves to your email. This is possible by using HTML forms, pop-up that is integrated into any website and a contact form that will send messages to your email inbox, or a number of connections with your current messaging program.

 Campaigns

This is where you design and then populate your email, known as campaigns. There's a choice of templates for emails to choose from according to whether you're pushing new products or making an announcement, but you can also develop new templates and designs in the Content Studio.

 Automations

It allows users to modify the workload, also known as customer Journeys. There are almost endless opportunities to advertise your brand or products to your existing audience -- such as sending a promotional message to cart abandoners- or to acquire new clients, like with Facebook Ads campaigns (optionally connected through Zapier).

 Website

The e-commerce concept is being taken in the direction of running MailChimp provides a website-building platform to "tell your tale, interact with people, and grow your business".

It's possible to get started with only one software; and after taking about 15-20 minutes, you can establish payments through Stripe (which permits payments from all major credit cards) in as little as 5 minutes for personalization the store can begin selling. Mailchimp is a software that automatically creates order confirmation, shipping notification and emails for abandoned carts for your store.

Mailerlite -- Keep things simple

Prices and Features

The company claims to "create emails and websites that your customers will enjoy", Mailerlite offers digital marketing tools to increase your following faster and increase revenue smarter. The MailerLite team strives to "provide simple solutions to complex tasks" that are easy to use and efficient designs and award-winning customer service.

The service is free 12,000 emails per month as well as up to 1,000 subscribers and the Growing Business costs $9/month ($108 when billed annually) with unlimited monthly email and up to 1,000 users; and the Advanced package is priced at $19 per month ($228 for a yearly billing) with unlimited email messages per month as well as up to 1,000 subscribers including numerous additional features like priority support or protected pages with passwords. For more subscribers, you can incrementally pay more; there's a sliding scale at mailerlite.com/pricing to see how the pricing changes.

How does it work

After logging into MailerLite, MailerLite gives you a information on the performance of your recent email campaigns with statistics including all active subscribers, the number of new subscribers for today and in the month ahead the number of emails that were sent open, clicks, CTOR (click on rate to open), number of non-subscribers and complaints about spam If they have any.

 Campaigns

Newsletters for email, also called Campaigns, are split up into pieces that are moved and then dropped into the edit. Some examples of blocks are Logo + Content article with background image Highlight video, the RSS list, 1 product aligned left and footer.

Once you're happy with the layout, you can select which subscribers will receive this email , whether through simple targeting or by using advanced segmentation, such as 'Signup source is API' or 'Signup date is before July'.

 Subscribers

There are four ways to add new subscribers. You can import an CSV or TXT file, copy and paste from Excel or Excel, create a single subscriber and import via Mailchimp. Mailerlite's Mailerlite platform will automatically clean the duplicate email addresses upon transfer.

When you've been able to import or add subscribers, it is possible to segregate them so that you can target them with more precision Segments are dynamic records of your subscribers according to their characteristics and behavior. groups allow you to organize your subscriber base on interests as well as actions. You can also add customized Fields for storing any other details.

This section also has the Stats tab. Here you will be able to examine the average click rate per campaign, average click rate for each campaign, the average subscribe rate per month and the average rate of unsubscribe per month.

 Formulas and Websites

Form builder in MailerLite allows you to make and schedule pop-up subscriber sign-ups to capture viewers' attention the most effectively. There are several pop-up types that include floating bars as well as sliding boxes. Additionally, you can select a timing or scroll length before the pop-up appears.

You can also build simple landing pages that collect registrations, or promote older emails to increase interaction, or publish surveys to encourage engagement from customers.

 Automations

These workflows automatically send emails based on subscribers' choices or actions, such as the date of their initial sign-up, birthday or. You can automatically tag subscribers according to their behavior on the site and utilize these tags to make new segments and groups for targeted marketing as well as send marketing emails to customers who have abandoned carts.

SendinBlue -- dig deeper into the details

Features and pricing

SendinBlue promises to assist users "Be where your customers are and control all your communications digitally in one location" by combining emails, including the ability to optimize sending times marketing automation CRM and live chat.

The plan for free is priced at only $0 per month for 300 emails per day to unlimited contacts. The Lite plan is priced at $25 a month for up to 20,000 email messages per month, with unlimited contact as well as A/B testing and email support. The Premium plans costs from $65/month to send 20,000 emails for unlimited contacts. This includes everything included in Lite and automations, as well as Facebook ads, landing pages and telephone helpline.

How does it work

Upon logging in, you receive an at-a-glance dashboard of data from previous campaigns. It displays the name of the campaign as well as the amount of people who converted, the recipients openers, 'clickers' and unsubscribers.

SendinBlue will also show the open rate trackable as well as the total number of trackable opens (the ones who didn't enable a Privacy Protection option in their email client) to estimated number of opened emails.

 email messages (within Campaigns tab)

SendinBlue gives you a selection of different layouts of your newsletter, based on the kind of message that you would like to send: an announcement about an upcoming product launch, or promoting an event or pushing blog content.

There are templates that you can select from the gallery this is also available within the templates section. You can also drag and drop them to create your own or make your own code.

 Automation and Transactional

It allows you to create automated workflowsbased on a number of factors. Each automation has an starting point, for instance, an online purchase which triggers the workflow; an action such as send an email or SMS; and a condition for example, like "Is it their first purchase?'.

The two factors work together to create workflows that can help in a variety of activities, including onboarding new customers with relevant information, providing discounts for an existing customer in order for them to get them back on track with the brand, or providing recommendations and upsells to active customers.

Contacts

The are two ways to add contacts into SendinBlue: either upload a .csv, .xlsx or .txt file on your personal computer or copy and paste contacts from an .xls file. But you can also access using the Forms and Landing page functions by clicking here. You can create custom web pages to encourage users to sign up. You can also add a single contact with the contact's personal details.

The list section, when used in combination with the contact attributes permits you to categorize your customers for targeted sends. For a better open rate even further, you can modify your personal settings for sending including From Name, Reply-to , and Header/Footer for each individual list.

Conclusion

MailChimp, MailerLite, and SendinBlue all cater to slightly distinct user segments in the marketing via email space: MailChimp has a breadth of capabilities; MailerLite is lightweight and inexpensive; SendinBlue is data-driven.

Each option serves a distinct reason, and it is your responsibility to decide which is best for you and your audience. Happy writing!

Research methods

In our study, we considered the top 4 metrics that any great email service should provide. Once the metrics were defined and analyzed, we gave them a score between 1 and 5 in order to get a total score to sort them. On the basis of the overall score that we could compare and draw a conclusion about which platform is the most efficient and require an study.

The metrics These are the 4 indicators with explanations as to why we believe a great marketing service for email should provide:

 Ease / speed of getting started

1. Was it easy to set up and set up an account, such as creating an account and sending your initial email?
2. Was the procedure for performing a something more difficult for example, like creating an online site, clearly laid out?
3. Do you have a clear and straightforward way of navigating through the different services of the platform?

 Easy integration and level of intuition

1. How simple/intuitive it is to connect the platform with third-party software?
2. If there isn't any existing integrations, is building one easy? Are APIs readily available?
3. Do you have features that seem incomplete? It is it simple to design an email that looks and feels like what you imagined?

 Positioning of the brand

1. What is the way that the business markets itself? What is the best way to use words and images to entice potential customers?
2. What kind of clients do they want to draw?

 Fees

1. What fees does the software have to charge? Are there extra processing fees (due to Stripe or similar)?
2. Is there a free tier or trial? If so, does the trial offer a complete experience or are some functionalities reserved for paying customers?