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for any creator of content or publisher, there's nothing more frustrating than spending time and effort crafting distinctive, captivating, and worthwhile content, only for its potential to be hindered by inconsistency technology that isn't reliable.
Access to reliable technologies and tools is important for any business however, for businesses that are monetizing audiences through membership and subscription the importance of this is more pronounced. Creating content and building engaged communities is challenging enough without being held back by tools that aren't up to par and risk harming revenue and sales as well as threatening the quality of experiences for audiences and connections, as well as causing unneeded complications.
Some of the most common complaints about the subscription and membership services include services that go down, insecure authentication systems, insecure content protection, slow-loading site elements, buggy backend features frequently refreshed or missing content, poor mobile user experiences and much more.
Any creator or publisher seeking to create a long-lasting ongoing subscription or membership company is advised to think about the reliability of the software that power the business. Insecure technology could impede publishers and creators by a variety of ways:
It undermines content quality and alters the perception of viewers
Unprofessional doesn't necessarily mean insecure, high-quality content is often undermined by sub-par user experiences caused by unreliable technology. However investing in consistent and reliable technology helps to build confidence and trust with the public, and often enables smaller producers and publishers to "punch over their weight" when it comes to the quality of their services to customers.
The expectations of users are increased when they are asked to purchase content. People are more accepting of a weak tech if the they are offered content for free, but those who pay a premium want to be able to check out, log in and access the features they've paid for seamlessly and effortlessly. A reliable technology could quickly turn into an advantage in the market due to.
This can hurt revenue and lead to opportunities being missed
Independent publishers and creators need technology they can trust to enable them to extract most value out of their work, as well as ensure that revenues are not wasted.
Every single interaction of the public matters - especially those with smaller or more focussed audiences and communities - and, as the competition for attention online continues intensify the last thing creators should worry about is revenue and audience engagement opportunities slipping through their fingers.
People are less tolerant of the weaknesses in technology when purchasing from smaller creators and publishers However, those flaws ultimately hurt the ability for creators to compete against companies that offer more refined and dependable experiences and products.
It is a source of costly customer support and operating overheads
If you're a creator or publisher, the more time spent developing and promoting content the more effective. Dealing with frustrated subscribers and battling technical problems or implementing manual solutions (or hiring someone else to do it) is never a good use of time or money or resources, and is not by any way the foundation for building an efficient business.
The right subscription or subscription platform will to free time for creators and publishers to concentrate on their core competencies producing valuable content and experiences for their audiences and communities. Running a creator business with unstable technology is bound to drain time, money, and - most importantly - attention.
This hinders the ability of entrepreneurs to expand their businesses effectively.
Every successful creator company relies on technologies it can develop into and which is scalable to meet the demands of growing audiences as well as ever-changing requirements. Problems with reliability are likely to get worse as audience as well as revenues increase. Small inconveniences could swiftly turn into major headaches that threaten to suffocate businesses.
The creators who choose to accept low reliability often find themselves forced to go through the (sometimes costly and cumbersome) procedure of transferring their business operations onto better-quality tools later on down the road anyway.