Cassey Ho of Blogilates shares strategies for success before SXSW

As we approach a recession, everyone is searching for ways to safeguard their companies. This is especially true for creators of content. Many have come to the conclusion that the sole reliance on brands and sponsorship agreements to generate revenue is not viable..

A recession is a distant thought. Brand offers and similar offers aren't popular for being consistent, not even among creators who have large followings. When you add recession into the mix, then deals may be eliminated completely as a way to generate revenue for lots of creators.

Solutions to this dilemma are being developed, such as the creation of social media funds that look like those that TikTok has. Although the funds aren't as well-known, they've been criticized for their small payments due to the high number of creators wanting to contribute a portion of the funds. As a result, TikTok is actively looking into a fund for creators which promises creators more cash, however it's unclear if the modified version of the fund will be able to accomplish as the version of 2020 did however, it isn't.

In order to understand the heart of how creative entrepreneurs can create viable companies without the constraints that social media has brought sat down to chat with the entrepreneur of legend herself, business maverick Cassey Ho, aka Blogilates.

About 12 and a half time ago, the tiniest Pilates on the couch YouTube video helped bring Cassey to her status as an influential person. Her YouTube videos have enthralled more than 14 million viewers through her YouTube channels, which were viewed over two billion times.

In the end, Cassey could focus on her passion for fashion. Cassey currently has two, but two multimillion dollars portfolio companies: Blogilates and POPFLEX along with collaborations together with 24 Hour Fitness, where her unique style of POP Pilates is taught in gymnasiums throughout the United States. This agreement also includes the world-renowned POP Pilates online certification course and the certification course, which Cassey runs by .

Through the support of her loyal fans, and by adjusting to the requirements of her fans by providing various items Cassey can build a successful business that has been on the radar for over a decade.

Take a look at our Q&A with Cassey to discover more about her strategies for generating diversified her income streams through digital products, physical goods, and so on.

HTML0 Note that the responses were lightly edited to improve the clarity.

What's your favorite song to use?

You can say that I'm a style and fitness business proprietor. My first venture began with YouTube teaching pilates. In all my platforms, I am averaging 14 million to 15 million customers with 2 billion views. I began my professional career with a free set of home workout videos to users, but it wasn't really my goal. Always wanted to be stylish. As I began my teaching classes, I developed a community following which I could get back to my initial desire to be a fashionista. The students I taught were looking for yoga mats and clothing so that's the reason I chose to outfit my students. It's been wonderful journey in seeing how the influence of social media brought me back to the practice that I initially aspired to. My yoga mats can be bought at Target in the category Blogilates. POPFLEX is my business for clothing.

Let's look to see how social media might help you enjoy your time. What prompted you to launch your YouTube channel?

I worked as an instructor part-time teaching pilates in the period of college, as well as the POP Pilates specifically. It is an exercise which involves music however at the time, there was no instructor for this type of Pilates. Pilates doesn't involve any music or music other than traditional. It's the reason I was teaching the class at 24 Hour Fitness, and I was graduating in the same year, after which I was offered the opportunity to instruct in Boston and realized I'd have to relocate to another country, since nobody was going to teach this type of pilates for a long time. That was my choice, so I recorded a ten-minute workout and uploaded it onto the YouTube website in the year 2009. The video was intended for just 40 participants working out in the fitness centre. That's it. After I had published it, I haven't looked at it again until a month later. The blog received many thousands of views, and hundreds of users wanting more details. This is what fuels Blogilates!

What is your perspective on how social media impacted your life post-blogilates? Blogilates during 2009?

In 2009, there was YouTube as a form of video. Facebook was an online platform to build a community online. It was a fun place back in the days. Over time, we've seen various social media platforms enter use, and it can be exhausting. But you must maintain your status by staying current with the most recent platforms. It is your job to determine the content you'll share with your followers in each, and also how you can create content that is appropriate for each. It's important to do the things you're skilled at and, however, social media in the end, at the end of the day, it's only a tool. Therefore, it is dependent on those who follow how you use the platform. However, for my part, I believe that it's beneficial since it's effective in breaking down the barriers and everyone is not stopping you from your accomplishments. Continue to explore and test until you come across a kind of content you love however, you are constantly striving to enhance it every time.

What's changed since the first launch back in 2009? What's changed since you started making videos on YouTube?

It's been quite a while since we've seen a major change! It was 2009 and the possibility to make money through brand partnerships. It wasn't the case; AdSense wasn't even a feature prior to. YouTube users created videos on YouTube because of the basic reason that they wanted to display their talents along with their humorous video clips as well as other content they made. That was it. This wasn't about becoming famed or being YouTube stars. The year 2023 is the environment is quite different and quite different from previous years in several ways. There's probably less authenticity.

Some people want to be influencers or creators because they want fame and attention. They judge their worth based on statistics, which can be somewhat depressing when you think of because the majority of the creators that started in 2009 were looking to build connections. This is why I went to the conference. I had a desire to train POP Pilates. That's the reason why Blogilates exists for over 14 years now. Blogilates hasn't ceased to exist, and that is taking place in the case of the brand-new CEOs. I believe that the industry is different, and much more than ever. This presents a fantastic chance for entrepreneurs since they don't have to rely on traditional media or ads in order to promote their business to everyone in the world. It is possible to begin communicating with potential customers using your smartphone and develop a TikTok along with a YouTube short, and Instagram Reel.

How was it going for you when you began earning income through YouTube? Do you have a strategy that you could use to make a steady earnings? If yes, would you share the details of the plan?

In truth, I'm not sure if it was a true concept or not. There was always work on the side. It was never to be all-in on YouTube. I did something secretly, whatever it was, whether that was selling products or my first and final job as a corporate employee. That's why I didn't plan to do anything. But in the beginning, I noticed the fact YouTubers and bloggers were signing brand agreements and I was unaware the possibility of signing a brand contract. the idea of getting an agent, or perhaps an administrator could be a possibility. A blogger friend of mine told me "Don't be worried about it; you don't need to be out. Maintain your growth and they will remain there.' This is exactly what transpired. It's difficult to determine if I you think that's the best strategy but I was totally focused on my readers and tried to give them high-quality information that I was committed to. All the rest was a result of that. AdSense, brand dealsand everything else is a component of my income streams however, they make up just one percent of my total since it's the primary aspect.

Was that a regular thing to you? Was it the result of the internet?

The initial stage was more than just an ebb, as I created yoga mats and bags, and brands were that were being drafted and the price would go up in value, but as they expanded I was with less material. I was not an avid fan (brand agreements) as most agreements you are bound by a company that just does not know or appreciate the direction that you're following You comply with the guidelines in the brief, but you present your work and cut off the bullet points. In the end, they're trying to make changes because they're dissatisfied with the way it's delivered. I had a constant sensation that others were giving me advice on what I should and shouldn't perform with the materials I created and my audience. I became so dissatisfied with the agreement on brand and it's been my intention for the last few years to avoid this agreement and focus solely on talking about my company.

Let's discuss the algorithm. Do you think that the algorithms are affecting your capacity for making profit on social networks?

Since I started creating videos about 2 months back, I noticed that the way in which the TikTok algorithm, or the YouTube algorithm performed, may differ from the Instagram algorithm. This algorithm can decide the long-term success of a product as a result of how quickly it will become popular. We've had one of our legging video explode in popularity to gain more than 25 million views, and was quickly sold out in two hours. A post is popular in one place, however, it won't be on the other platform and it's the same video. It's interesting to know the results, however I'm not sure if the reason is because the viewers I'm targeting being different on each platform. But, I'm sure it's because, as an instance TikTok is an extremely risky platform that could become viral because they're capable of serving the same audience to that on TikTok However, regardless of reason, it's fascinating. The algorithm plays a significant role in how videos work because it plays a big role in sales. However, should you keep focusing on producing a top-quality product as our team and I do each day, it's not necessary to examine the video which are on the top of the list. They're nice, however my company doesn't depend on the success of its video content. Instead, it relies on an excellent product.

In the coming years, producers will realize of the need to use social media to in order to grow the number of followers and also as a source of traffic , rather than an instrument for direct monetization like you've done. What are your thoughts about this new trend?

It's important to offer something for your audience. It's crucial to offer something valuable, be it entertainment or educational purposes. It's difficult to create an audience if you're only going to try to extract cash from the people. That's why you must be thinking for those that are here now: What is that product you're sharing with other people you'd like them to bring home with them and be able to remember what it is they are grateful for? Just keep trying to help your clients. When you're ready to launch your product, customers will be able to recall your assistance to them. They'll want to be an integral part of your process when you unveil your product. For me, while this wasn't the plan I had in mind, this was the actual outcome.

YouTube videos are available are available on YouTube and are available for free viewing for a decade in the creation of the product and for viewers watching the creation procedure of creating the product and want to be a part of it. What happens is through engaging the viewers with the design process project I've designed is a genuine community.

A majority of creators believe that the sole way to earn money is via brand names and affiliate agreements made via social media. Which are the top locations to recommend creators diversify the sources of their income?

This article will outline all methods creators can diversify their sources of revenue. Of course, there are businesses which allow users to use AdSense on YouTube as well as the creator fund of TikTok. Creators can also think about creating items and products, or digital offerings including a service, or online class on . After you've completed your working day you must consider what is the value you're providing. Are people ready to pay for? Consider this as you can create content for free, but you can't give everything you create for free. If you do, you'll get burnt out. Furthermore, studies have shown that it's confirmed that when an individual opts to purchase a product is more likely to remain by doing what they say as opposed to when the item is provided free of charge.

I believe it's essential to define what your worth is prior to placing the worth into something that could be an object, service, or contents.

How have you increased the impact of your followers on social media for POPFLEX and the Blogilates Collection of merchandise sold at Target? What is the best way to direct people via social media platforms to your site?

I'll explain to the crowd how I came to come to the concept. When I display an amazing piece of clothing, I'm more than just saying "Oh, this is a fantastic piece of clothing. It's essential to purchase. We don't even sell to our audience. We help them learn. I design to solve the problems. I include my clients during the design process which allows them to be part of the process, and to participate in the process. Their design requests will be passed to the development team , and they assist us in making things take place. The process is carried out by using this method, I build confidence between my clients. We don't treat them as customers and are treated more like co-designers. We can create an experience that's enjoyable for everyone.

In terms of shifting my audience from my social media profiles on my site, I focus on the fundamentals like placing up on an Instagram link. For example, using tags to promote your products. Links are used to direct my customers from my social platforms to my website. In addition, I utilize other content creators in order to show off my products, as well as represent the way my clothes can be worn by women of all shapes and shapes. The content I create is intended to draw clients to my website. Additionally, I have an email newsletter which generates substantial quantity of revenue.

How did you get started ? What inspired you to create the Pop Pilates courses on ?

I had been searching tirelessly for an online platform that could deliver the instructor education program that I developed in the days prior to the launch of the program I talked about the possibility of instructing POP Pilates at 24 Hour Fitness. Over the coming months, POP Pilates becomes the principal pilates program of 24 Hour Fitness centers across the US. That's why I tried to locate an online program or portal that could host the instructors and provide dance instruction. But I didn't come across any. I was watching Chalene Johnson's show on radio. She was talking about something and she mentioned . Then I found out about it! This was my one platform that allowed me to do the work I needed to do at the level needed to accomplish it and I'm thankful for it.

Analyzing the creation landscape all over. What are the top errors that creators make in the current environment?

Some creators commit numerous mistakes. One of the most common issues I'm witnessing is how creators can gain an audience and gain recognition. But then, they discover that they have signed brand agreements, and their content is unnatural. They're certain they'll require an income check and they'll need to pay and pay their expenses, yet they're losing trust [with their audienceand their audience. My experience has been that such contentreduces the credibility of creators. In addition, I'd like to know how the professional life of a creator that is based on different professions. Teachers, for example can now be a influencer. This whole increase in fame is due to being an educator, but what is the best way to go about quitting teaching because they have become popular for their work as creators?

What do we suggest? Start a discussion with a group .

What's something that creators of the game aren't doing enough?

Everybody tells me every day that "Everyone wants" something similar to what you have. Some would like to build the brand so that they will not have to talk about other brands constantly. But here's the truth, I would suggest that you should be involved in it with passion. It is essential to have a passion to run a business that relies on the sale of products. I believe that each musician that has managed to build an following should offer a item or product. This is where the creators must be. It's essential to think of yourself as a fan and live your product because without this, your product could prove become very difficult to sell.

What piece of advice you'd give someone just getting started who is looking to begin using digital instruments?

It is akin to the suggestion I made earlier, which is identifying what value you offer your viewers before you figure out the best way to communicate the message in a manner that people can purchase it. You have to remain focused on what that is. If you're not certain you're not in a hurry, it's fine. It's possible to test what it does with no-cost content. The key is to feel your way around the audience watching your video. It's important to remember that you must be careful in letting viewers guide you to a path that you're not at ease with. If you aren't paying close attention to the stats too close and you don't pay attention to the statements too much, then you're losing your own personal image. Your purpose could be lost, and you don't know what you stand for, which is one of the reasons why artists burn out. Artists who have lost their passion feel unhappy because they can stop living with their individuality. They're creating and living for another person. Pay attention to all messages that are coming out of your soul. It is important to remember that it is crucial to make materials that appeal to your own enjoyment or else it will likely end up being a complete failure.

Your digital destiny is your own

The future of success for creators relies on diversifying income stream so that businesses can be sustainable similar to what Cassey did.

With digital services including online learning as well as physical merchandise and brand deals, Cassey has been able create a positive impact on the world, and, ultimately, control her future.

When creators begin to follow their example, how they utilize social media is bound to evolve. They'll be using it more a means of the purpose to monetize their content, rather than for directing viewers to other reliable source of revenue like digital products.

"The most significant contribution I've made is helping me to build an active instructor community in Pop Pilates." -- Cassey Ho

Already, it has supported over 55,000 entrepreneurs, who have earned an estimated $4.9 billion. This number is growing each minute.

The middleman has gone, so you can keep all of the profits you earn and also control your clients, their customers, and the method of doing business and your brand name.

To learn more about how to control your destiny and succeed as an entrepreneur and creator Catch Cassey, along with Matt Steffanina, 's President/CPO Sean Kim, and Jim Louderback during their appearance on the stage for patrons at SXSW in the coming next month..

If you're contemplating expanding your income via digital channels, try them out and explore your options with the free trial for a period of one week..

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