Cassey Ho of Blogilates shares the secrets to success ahead of SXSW

As the world grapples with the possibility of a recession, everyone is searching for an avenue to secure their own interests, not only people who produce content. That's why some have begun to recognize that making use of only partnership agreements with brands or sponsors to generate revenue isn't sustainable..

The possibility of an economic downturn. Brand contracts, and similar agreements , don't are widely regarded as trustworthy, regardless of whether the creators have built large following counts. Incorporate a recession to the mix, and agreements may disappear completely as a source of income for a lot of creators.

Solutions to this problem have been suggested, including the establishment of funds for social media like TikTok's. While they might seem like they've been criticized for their payouts. However, they're actually not as big due to there are a lot of creators seeking a portion of the funds. This has led to TikTok are currently trying to test a new creator fund that will give creators greater payment rates, though it's not yet clear whether this model will be able to work in things that the previous model in 2020 couldn't accomplish.

In order to get at the core of how individuals can build profitable businesses that don't suffer from the limitations on social networks, it is necessary to work alongside Queen of Business entrepreneurialism herself, the business maverick Cassey Ho, also known as Blogilates.

Around 12 and a half years ago, a tiny yoga video on YouTube earned Cassey's status as an influencer. Cassey has influenced more than 14 million users through her content that has been seen more than two billion times.

This meant Cassey could focus on her passion for fashion. Now she has two million-dollar portfolio brands, Blogilates and POPFLEX and the partnership that she has with 24 Hour Fitness, where her unique method of POP Pilates is being taught at fitness centers throughout the United States. It also includes her famous POP Pilates online certification course and certification course, which Cassey runs .

Through leveraging her fans and adapting to the demands of her followers through many different options, Cassey has created a company that has been on the radar for over an entire decade.

Take a look at the Q&A conversation with Cassey to find out more about the ways she's diversified her earnings streams with physical and digital merchandise and different.

Note: The responses were edited lightly to enhance clarity.

What is the best way to pitch your elevator tune you choose to use?

One could say that I'm a fashion - and fitness-related businessman. My initial venture was on YouTube to teach pilates. Every platform I'm on has more than 14 to 15 million followers with two billion views. My career started off well with the help of free videos for training to the public, however this wasn't my main goal. I've always dreamed of being at the top of the fashion industry. When I started teaching, it helped create a sense, and then because of this, I could reconnect with my initial passion for fashion. People I taught began asking me for yoga mats , clothes, and I started dressing my students. It's been such a wonderful journey that social media brought me back towards my initial fascination. Yoga mats are placed in Target within the category Blogilates. POPFLEX is my company for clothes.

Let's take a look at the lessons you've learned from your social media experiences. What inspired you to start you YouTube channel?

My work was pilates instructor at the school. POP Pilates is a particular type of. It's an exercise which is built on music. But, in the time of its creation nobody was teaching this kind of workout. Pilates was taught only to the traditional class. It's the reason I taught it at 24 Hour Fitness as well in finishing my education at the time. After I completed my studies, I was given an invitation to join the gym for a job in Boston and was aware I had to relocate into a different country, and could not continue teaching this kind of pilates anymore. In light of this, I decided to record an exercise that lasted about ten minutes. I uploaded the video to YouTube in the year 2009. It was a workout for the 40 people in the gym. That's all. When the upload of it was discovered, it wasn't until I read the article that I decided to keep it from viewing again until the next month. The video was viewed by hundreds of views, as well as many users asking for additional. This is the reason for why I created Blogilates!

Are you making any modifications regarding how you make the most of social media? Has it changed according to your experiences since the time you started Blogilates back in the year 2009?

In 2009 in 2009, it was YouTube that was employed to create video. Facebook was the place for creating communities. It was a fun place back then. Through the years, it's been interesting to observe each social media site pop up in the past which has been an immense amount of work however, you must be able to stay relevant with the latest technologies. It's essential to decide the best way to connect with your audience on every platform as well as how to create posts on each. One of the most essential things is staying in the forefront of technology. But, the social media platform, at final analysis, can be viewed as a tool. So, it's dependent on who's monitoring you through the various platforms. For the majority of time, I believe it to be beneficial as it's an engine for positive change and no one hinders your successful journey. Keep testing and testing until you come across a style of content that you like that you like, and then continue to work hard each occasion.

What's changed since your first YouTube launch in 2009 ? What's changed during the process as creators on YouTube?

A lot has changed! When I first started in 2009, when I had been an influential person it wasn't an option; getting paid through contracts with companies wasn't an option. AdSense was not thought of back then. YouTubers uploaded videos to YouTube for the simple purpose of sharing their talents and hilarious moments and the videos were created. That was it. It was not about becoming famous or becoming YouTube stars. The year 2023 is upon us, and the scene is quite different, and in numerous ways, there's more authenticity.

The majority of individuals are seeking to be makers or influencers to become recognized and appreciated. The self-worth of these people is determined by their personal metrics which makes me sad to think about that since a large portion of original creators that began in 2009 came to make connections. This is why I attended the event. I wanted to get into POP Pilates. This is why Blogilates is going strong for the last 14 years. The business didn't cease to exist in that time, and it's taking place frequently among younger writers. The marketplace for creatives is not the same and is more than ever. However, it's also fantastic for business owners because they don't have to rely on conventional media or ads to get your name noticed It's easy to start talking with potential customers using your mobile and create a TikTok short, YouTube videos as well as an Instagram Reel.

What were your experiences as you first started making money from YouTube? Did you have a strategy that will allow you to earn an income that can last? If yes, could we ask you about the plan?

However, I'm still not sure if it was really a plan. It was always an opportunity to earn a little extra cash. It was never my intention to turn it into an all-time job within the world of YouTube. It was possible to be involved in the background, however it wasn't something that was selling items or my last and first work as a corporate employee. Therefore, I didn't really make a decision. At first, I started to realize that YouTubers and bloggers were signing agreements with companies that I had no idea the use of an agent or manager was even feasible. One of my blogger friends said to me "Don't be concerned about this. It's not necessary to reach out to any person, you just need to continue building your following and they'll be someday.' That's what happened. I'm not sure if I consider that a wise approach, but I focussed on my customers and helped them by putting up content I believed in and everything else grew out of this. Brand deals, AdSense as well as other deals make up the majority of my revenue sources. But, at present they only make up percent of my total revenue I earn since my business is my primary focus.

Are you aware that this has happened consistently for you? Was it the result of the use of social media?

The business was much more than a split as I made a lot of yoga mats as well as yoga bags, as well as collaborations with other brands. The partnerships were constantly growing which would increase and expand in size, however they would also grow and I became unsatisfied. I'm not one of those who are fans of brand deals because generally, when you sign to sign up for deals with companies there is an expectation of one that doesn't really know or respect the ideas that you've got. It's easy to adhere to all documents' bullet points However, when you send in the document that's completely rewritten from all bullet points. Then they're trying to modify their practices in protest of the way they've been treated. It was always my feeling that I was being told by someone else what things I must or should not do with my content as well as my target audience. I became so dissatisfied with brand agreements that I've made my mission over the last few years to be out of these agreements and instead focus on expressing the brand's personality.

Let's look at the algorithm. How do algorithms impact your ability to make money through social media?

Since I began creating video tutorials for my design project about a year and a half ago, it has been how I created them has changed. TikTok algorithm and YouTube algorithm was successful, but not quite as well as is the Instagram algorithm. This could affect the long-term success of an item and the speed at which it becomes well-known. For instance we watched a shambling video climb through the roof and reach over 25 million views or more in less than two hours. But, in some cases, the same video may be viral on one platform, but isn't found on another. However, it's the exact same video. It's fascinating to observe the result, however. It's not clear if this is because my viewers being different on each platform. It's possible that it's due to the fact that as an example, TikTok is a high-risk platform of being viral because they can provide users with the same demographic, however regardless of the result, it's interesting. The algorithm plays an important role in the efficiency of videos in relation to its performance, consequently, being a major factor in the sales procedure. However, when you're focusing on the quality of your product , as my team does every day, there's no reason not to watch the video that go viral. These are nice videos but my business doesn't rely on being known. The success is based on the high excellent quality of my products.

The future of creatives are likely to realize they need to make use of social media as an opportunity to increase traffic and build an audience sources, not as a method of immediate monetization, like that which you've been able to accomplish. What do you think about the change?

It is important to offer something worthwhile for your customers. It's essential to offer something valuable, be it education or entertainment. You can't grow your following by only trying to make money off of these. What ever it is you're in this moment? What's the aspect you communicate to your viewers that they will be able be able to take home and be able to keep in mind? Just keep trying to improve your content so that it is better for your audience before you are prepared to announce the new product, they'll be able to remember the moments when you've been able to help them. They'll want to follow your path as you unveil the product. Even though it wasn't my intention this is what actually happened.

YouTube free videos for a time period of about a decade along with amidst design processes and those who are aware of how the product is created and eager to become involved in the design process. In the end, at the final point it's all about taking your input to the process of design and making the products that truly are a community.

The majority of creators think that the sole way to earn money is via affiliate agreements on social media. Where are the most effective methods to assist creators in diversifying their income sources?

There are many ways creators are able to diversify their income streams. It's no secret that you've seen brands and AdSense ads on YouTube and TikTok's creator fund. Creators can also create products and merchandise along with digital offerings including services, or even an online training course . When you're done with your day, it is important to ask yourself what is the value you're providing. What do consumers would be willing to spend money on? Consider this since it's feasible to produce content on an budget, however it's not feasible to provide all of your content in exchange in exchange for a fee. If you do attempt this and fail, you'll get exhausted. Furthermore, the actions of the buyer has demonstrated that when a person purchases something, they're more likely to stay with their purchase, than if they receive the item free of charge.

It is essential to determine what your value is before packaging it to be something. It can be a item of service or an article of material.

How did you utilize strategies to expand your reach on Facebook and Twitter in order to enhance POPFLEX and the variety of items on Blogilates from Target? What's the best method you have brought people from social networks to your site?

I show my audience exactly how I got this idea. If I'm showing the most fashionable garment I own, I'm not likely to say that I own a fabulous sweater. Buy it. We don't market to our clients. Our customers are educated. I develop products that address problems. I incorporate these in the design process, that allows for them to take part in the design process and take part in the design of the final products. Their design requests are taken into account in the creation of products and we help make the product a reality, and in doing that we create trust with my customers. We don't treat them as consumers, we consider as collaborators within the process of designing. It makes the journey fun for everyone.

In terms of moving my followers away from social media and onto my website , I concentrate on the simple things like adding links to Instagram. For example, the use of tags for promoting your services. Links allow me to lead my customers away through my social networks to my web page. Furthermore, I work with other creators of content to showcase my clothing and showcase how my clothing can be worn by women of different sizes and shapes. Content we produce is what attracts my audience towards my site. Also, I use newsletters to make a great deal of sales.

How did you get started in the beginning ? What led you to create Pop Pilates? Pop Pilates courses on ?

I had been searching desperately for an online platform that could host my instructor certification program , so in the very beginning of the podcast , I discussed about possibilities of instructing POP Pilates at 24 Hour Fitness. A few years after, POP Pilates becomes the official pilates program of 24 Hour Fitness centres across the US. That's why I was looking for an online platform or software which could house all of the instructors , and also for the choreography to be displayed. However, I couldn't find any. It happened while watching Chalene Johnson's podcast; she was speaking casually way about something, and then she made reference to something she referenced to . This is when I learned about it !  This was actually the sole platform that enabled me to finish the job I needed to complete on the size I needed and I'm forever grateful to it.

The overall landscape for creators. What are the biggest errors that creators are creating in the present?

There are many creators who make errors in this moment and the main issue I've observed is that at times creators have the ability to achieve traction and gain an public. However, they suddenly sign deals with famous brands, and their work begins to appear highly and pressured. Certain, they need to receive a paycheck, and must pay the bills but at the same time, they're losing their credibility among their followers. I've seen it [this style of content] degrade the image of the authors. Additionally, I'm interested to find out the process by which an artist's work dependent on their work in a different field evolves. In this case, a teacher is now an influencer. Their entire rise to fame comes from being an educator. But what does it mean when they quit being a teacher since they've become well-known as a creator?

It's not difficult to get fresh course started .

What's not being accomplished by creators in a sufficient way?

Anyone would want to use your service or product. The customers want a range of products to avoid having to contemplate a myriad of brands on a regular basis. However, the fact is that I feel you have to desire to do that. It's crucial to have the motivation to manage the business of a product. Anyone who has developed an audience must be able to sell an item or service. It is the best place the most creative individuals should concentrate on their projects. You must believe and live your product because if you aren't convinced, there's a high likelihood that it will be a challenge to make it sell.

What advice that you can offer an individual who's brand new to this field and is looking to begin with online offerings?

It seems to go back to what I mentioned earlier about figuring out the benefits you can offer your clients in the procedure of determining the most effective method of packaging the product so that customers could purchase it. You have to keep your eyes on the worth of your product. If you're not sure, it's fine. You can test out your idea with no cost content. You must be that you are comfortable with the viewers watching your video. But, I'd suggest that you are cautious about not letting viewers direct you to a place you aren't comfortable going into. If you are a follower of the numbers too much and are influenced by other people's opinions it could result in losing your personal self-identity. You could be lost in your goals and not truly know what you're about in the present. It's one of the main reasons for creators who are burnt out. People who create this way become unhappy because they no ever live their lives solely for their own sake. They're creating and live in the service of the sake of others. So, it's important to pay attention to the various messages coming from your heart. It is important to remember that you must be creating material that pleases you, without it, your content won't endure for long.

HTML0 You must be in control of your destiny with digital products

It's clear that the growth of the creators is dependent on diversifying their streams of income in order to establish profitable businesses that can last as long as Cassey did.

Through digital offerings, such as online courses, and brands and physical goods, Cassey has been able to increase her influence across the globe, and, ultimately, determine her destiny.

As creators start following suit the methods they employ to use social media are likely to change. Social media will no longer be utilized as a tool to earn money and more as to generate traffic and help users find other reliable sources of revenue, such as digital items.

"The greatest role I have had aiding me in fostering the growth of an active team of instructors who teach Pop Pilates." -Cassey Ho. Cassey Ho

In the past, it has helped more than 55,000 ingenuous entrepreneurs and made $4.9 billion. The number of people supported increases with every day.

We've removed the middleman so that you'll have the ability to keep all the profits and own the business model customers, and your name.

If you want to know more about how you can create your destiny and to be successful in the field of entrepreneurs and creators take a look at Cassey along with Matt Steffanina, 's President/CPO Sean Kim, and Jim Louderback when they take to the stage in support of patrons at SXSW in the coming month..

If you're looking to increase the amount of money you earn through digital products consider experimenting making use of the free trial of fourteen days.

Tweet Tweet Share Tweet Tweet Share

Article was posted on here

Article was first seen on here