Cassey Ho of Blogilates shares the secrets to success ahead of SXSW

While the world is grappling with the possibility of recession, many are seeking ways to safeguard themselves, which includes the content creators. Many are coming to realize that using sponsorship contracts and brand agreements for revenue isn't sustainable.

An upcoming recession could be a factor. agreements, or similar arrangements aren't renowned for their reliability, not for creators that enjoy huge fan followings. Add a downturn into the mix and agreements might be cut off in order to make income for many creators.

Solutions to this problem are being designed, such as Creator funds for social media comparable to those provided by TikTok. Although the funds aren't as popular, they've been criticised by users for the low amount of payouts, due to the high amount of creators wanting to contribute to the funds. In order to address the issue, TikTok is actively looking into a different variant of its fund that can provide creators with higher payouts, but it's unclear whether this version of the funds is able to do what the version of 2020 did not.

To get to the root of the problem of how entrepreneurs can create profitable businesses that do not be affected by social media, we have scheduled a meet-up with the hero of entrepreneurship herselfthe Business mogul Cassey Ho AKA Blogilates.

A little over twelve years ago a small home pilates YouTube video earned her the praise as an influencer. Her videos have inspired more than 14 million users by her viral YouTube videos , which were watched more than two billion times.

This signified that Cassey could focus on her passion for fashion. Cassey currently has not just two million, but two million portfolio brands, including Blogilates and POPFLEX which, as well as an alliance together with 24 Hour Fitness, where her distinct method is POP Pilates is taught at gymnasiums all over the United States. The alliance includes her distinctive POP Pilates online certification course which Cassey hosts .

Through leveraging her followers and adapting to the demands of the public through a range of products, Cassey has built a company that is in the limelight for over 10 years.

Take a look at the Q&A session in the Q&A session with Cassey for further details on how she's diversified her earnings streams with the purchase of digital goods, physical goods and much more.

Note: The replies are light edited for clarity.

What is the best way to make the elevator music sound more pronounced? perform?

One could argue that I'm a style and fitness-oriented business owner. My career began with YouTube in the world of pilates instructors. Every platform has me with a constant flow of between 14 and 15 million subscribers and 2 billion views. How I started began with offering training videos for the general public, however it wasn't my main objective. I've always wanted my clothes to be trendy. When I first began teaching classes, I developed a community which, ultimately, meant that I was able to reconnect with my dream of becoming fashionable. The people I taught to began asking me for yoga mats, yoga clothes, as well as clothing, and I was able to dress my students. It's been an exciting journey to observe how social media has brought me to my first passion for yoga. Yoga mats are located in Target under Blogilates. POPFLEX is my company in clothing.

Let's take a look at what have you learned through your media experiences. What inspired you to create Your YouTube Channel? Your YouTube channel?

I was a freelance instructor at a college, teaching pilates. POP Pilates specifically. It's an exercise that incorporates music, and at the time nobody was training in this style. Pilates was taught with no music or , at the very least, to the classical style. That's the reason why that I was the instructor for 24 Hour Fitness as I was graduating from the institution. At the time I received an invitation to be a teacher in Boston and I was conscious that I'd have to travel to another country, and no one had ever taught this style of pilates ever again. So, I decided to make a video of this workout that took only 10 minutes and then post it on the YouTube website in 2009. The intention behind the video was reaching 40 people at the fitness center. That's it. Once I had uploaded the video on YouTube I did not look at it for a whole month following. It was seen by thousands and numerous requests to upload more. That's the main reason I decided to create Blogilates!

How has the way you utilize social media evolved in your experience since you started Blogilates at the start of 2009?

In 2009, YouTube was a type of video. Facebook was the ideal platform to build communities. It was a fantastic platform back then. In the past there have been a myriad of social media platforms emerge into the present, and it's been quite a task, however, you have to be able to stay current by adjusting to emerging platforms. You have to figure out the best way to reach your audience on each one and how you will write articles on every. It is essential to continue making the same things that you're proficient at, but social media, at the end of everything is a tool. Everything is contingent on people who view the content you share on social media, but for the most aspect, I believe it can be useful because it eliminates the barriers, and there's nobody that can hinder you from reaching your goals. You can keep looking until you find what type of content works, but you continue trying to make it better each time.

What's changed since that you launched your channel in 2009? What's changed with your development method for you on YouTube?

It's been a long time since our last update! In 2009, being an influencer wasn't something that was well-liked; earning money through partnerships with brand partners wasn't a possibility; AdSense was not even an idea back then. Videos were uploaded on YouTube for the simple reason that users wanted to share their experiences and funny moments as their video clips. That was it. The goal was never to become famous or becoming an YouTube celebrity. Then, flash forward to 2023 and everything is completely different and distinctive in several ways. There's probably less authenticity.

Many people want for influencers, or even creators in their quest for fame and recognition. The self-worth of these people is dependent on the numbers they're looking for. It's an issue since the majority of young creators that started working in 2009 had come to build relationships. This is why that I joined. I was driven to be the teacher in the discipline of POP Pilates. That's why Blogilates has been around for 14 years. The company didn't die, which is taking place very often with the help of the new generation of creators. It's definitely a different market and more competitive. It's a fantastic chance to entrepreneurs because it's not necessary to rely on traditional media or ads to establish your brand; you can start connecting with your customers using your mobile phone. You can create an TikTok video clip, YouTube video , or Instagram Reel.

What did you think of yourself at first when you realized you could earn money through YouTube? Did you develop a strategy for generating a steady revenue? If so, can you provide a description of your method?

Sincerely I'm not entirely sure exactly what the idea was or what it actually was. There was always work at hand. It was never my intention to get involved in YouTube. But I knew something was going on in the back of my mind regardless of whether I was selling goods or doing my first and final job as an employee of a corporation. Thus, I did not make a plan. As I began to work, I started to notice the bloggers and YouTubers signing brand agreements, and I didn't even think about whether finding agents or managers was feasible. I recall a blogger friend from my past stated "Don't think about this. You don't have to go out. Just keep building followers and they'll eventually come.' It's exactly how it happened. It's not clear if considered the idea as a way to plan it or not, however I made every effort to focus on my audience and provide my readers with excellent content that I believed and that resulted in everything that resulted from that. AdSense, brand deals and other deals are the majority of my sources of revenue. At present it's only tiny fraction of my income since they're my main source of income.

Was that always the case for you? Or did it first begin with social media?

The first time it was split was due to the fact that I always make yoga mats and yoga bags, as well as brand partnerships. These were present throughout the day, and they would grow initially, but once they increased in number they also made me increasingly unhappy. I wasn't an advocate (brand agreements) because, generally when you sign branding agreements it is a sign of an organization that doesn't comprehend or respect the instructions they give you. The way you take it is to go through the paragraphs of the brief. Then, you add the information, and it takes out every bullet section. Then they're looking to make adjustments because they're dissatisfied with the way they're presented. The constant sensation that someone was telling me what I should or should not do to the material I wrote and with my readers. I became so unhappy with brand partnerships that it was my intention in the past couple of years to stop participating in the deals and be focused on discussing my brand.

Let's look at the algorithms. Do algorithms affect your chance in earning money via social media sites?

The very first time I created videos on the subject of design, it was the one year ago and two months later I came to realize that the way the TikTok algorithm, or the YouTube algorithm performed, perhaps better that the Instagram algorithm, can affect the success of a item, and whether it's going to be the next top-selling product. We had one of our videos go viral, with at least 25 million views or more that was then sold out in less than a few days. However, sometimes videos can be popular on one platform, but isn't exactly the same on another. That's exactly the case. It's interesting to see the way this happens, but I'm not certain that the reason for this is due to my users being different on various devices, however I'm convinced that it's due to the fact that, for example TikTok offers a higher chance of becoming viral due to the fact that it can serve people who share the same interests regardless of the size of their audience, which is interesting. The algorithm is a key element in the manner that videos function on a per-performance basis, and therefore plays crucial roles in the sales of. However, if you continue to focus on producing a top-quality product that's what my team and I is daily and every day, you don't need for the content to goes viral. While these are great, my business doesn't depend on them becoming famous. Instead, it relies on the quality of its products.

It is our expectation that in the coming years, the creators will recognize that they must use social media as an opportunity to expand their audiences and as a source of traffic instead of an opportunity to earn money like you've done. Do you have an opinion on this latest trend?

It is essential to create something that is valuable to your viewers. You have to create value either entertainment or educational. It is impossible to expand your reach when you just attempt to earn money out of your audience. So whatever it is that you're listening to right now: What is that element you share with your audience which will be something they can remember in their the mind of their own? Just keep trying to improve your communication in order to be more useful to your viewers When you're ready to announce the introduction of your product, they'll think about the times you helped your clients. They'll be looking to become an integral part of your method when you announce the product. My experience was that, even though this wasn't my intention, it's what was the result.

Videos are available on YouTube which are available for free for 10 years in the process of creating products as well as the users who see the process of creating the product and wish to take part in the creation process. In addition, by involving participants in the design process I've created this project I'm creating a real community.

The majority of creators believe that their sole source of revenue is via brand and affiliate partnership with social media. Which are your suggestions to help creators diversify their online sources of revenue?

This article will list all the ways that creators could diversify their income streams. Naturally, you've got contracts with companies, but you also own AdSense on YouTube and the creator funds of TikTok. Creators can also think about developing products and merchandise, as well as digital products including an online class or service that focuses on . In the end the day you must think about the services you are offering. What is the thing that consumers are prepared to spend dollars on? It is important to ask your self this question since it is possible to create content nothing, but not offer the whole the world gratis. If you do, you'll get burnt out. In addition, research is an established fact that when you purchase something they're more likely to follow the instructions they're instructed to do, as opposed to if the item is offered for absolutely no cost.

It's crucial to establish what your worth is before you can package it into something else, that can include a product or service, or perhaps a little of information.

What strategies did you employ to grow your following on social media sites to promote POPFLEX as well as the Blogilates line of merchandise from Target? What strategies did you use to redirect the traffic generated through social media to your site?

I'll show them how I came up with the idea I thought of. If I'm showing a fantastic outfit, I'm not explaining to them that I have great clothing. It's worth it.' This isn't a way for us to sell products to the general public. We're educating them. I create in order to meet challenges. I integrate them in the design process and help them participate in the process , and also get them involved in the procedure. Their design requests will be passed to the development of products, after which we assist to bring them into existence In doing so we establish trust with my customers. We do not treat them like customers, but instead treat them as part of the process of design. This makes the journey enjoyable for everyone.

In regards to moving my followers from my accounts on social media to my website I concentrate on the obvious. For for example, putting in on an Instagram link. For example, using tags to advertise your items. Links are used to direct my followers from my social platforms to my web page. Additionally, I use other content creators to present my clothing and also making it clear that my clothing is fit for women of all dimensions and shapes. The content we provide will attract people towards my site. Furthermore, I make use of an email newsletter to make lots of sales.

From where did you start from the beginning ? Why did you decide to develop your Pop Pilates courses on ?

I'd been searching for a website that could give me a teacher training course. At the first segment of the show, I talked about possibilities of instructing POP Pilates within 24-hour fitness. Hour Fitness. In the following years, POP Pilates becomes the principal pilates course provided to every 24- Hour Fitness facilities throughout the US. This is why I looked for an online app or website to host all of the instructors and for sharing the choreography and I didn't come across one. While watching Chalene Johnson's podcast; she was talking with a casual tone about some topic, then she spoke about . That's when I found out about it! It was in reality the sole one to let me accomplish the task I needed to finish at the level required to achieve it and I'm always thankful for it.

The world of creators as a whole. Are there any common errors that creators make at the moment?

Creators make many mistakes in the present, but my most frequent issue that I've seen is when creators are the ones who receive lots of attention from the media and have an immense following. Then the moment comes that they are offered brand contracts and their work begins to feel like it's been made. Naturally, they'll want to earn a salary and pay the bills however, at the same that they're losing faith in the followers they have. I've observed that this type of contentcan diminish the worth of brand names for the creators. Additionally, I'm curious to know how the lifestyle of a creator that is based on various careers evolves. In the case of teachers, for instance, it is clear that the instructor is now an influencer. Their whole success has been based on their role as a teacher. What is it that means that they're no longer a teacher because they've become popular as creators?

It's simple Start a new program started .

What's the one thing that creators don't do enough?

It's a common theme all the every day: "Everyone is looking for the exact item you have. It's important to provide an array of items to ensure that customers don't need to discuss different brand names all the time. But I think it is essential to have a desire for to do this. It is essential to visualize running a company. Any creator who is able to connect with a large audience should be able to offer a product or service. That's where the creators must go, but you should have confidence in and be a believer in the product, because if you don't, the product will end up being extremely difficult to sell.

What advice do you can offer someone who is not experienced in this field and looking for ways to start making use of the digital tools available?

It's a good idea to go back to the idea I made earlier, determining what the worth of the product will be to the people who will be using it before working out the best way to present it so to convince them to buy the product. You have to be focused on what this is. If you're unsure, that's fine. You're able to determine what the idea is by viewing the complimentary content. The key is to feel you're speaking to the right individuals. Important to remember that you must be prudent in following your intended people's advice in a direction that's not something you're certain about. If you follow the statistics overly closely and send out too many messages that you don't like, you'll lose your own identity. You could lose your reason for existence, and then you're not sure what you're really like, and that's one of the reasons that creators feel tired. Creators who do this feel unsatisfied because they are at liberty to be living for others. They're working and living for someone who is not their the one they are. Therefore, pay attention to all signals, even your heart. In the end, at the end of the day it is essential to create things that are enjoyable for you Otherwise, your endeavor is likely to fail.

Make your own destiny using digital goods

The future of creator success depends on diversifying the income stream so that you can to create sustainable companies like Cassey has achieved it.

Through digital offerings, including online classes and also tangible items and brand partnerships, Cassey is able to increase her impact on the world while also being in charge of her own future.

When creators begin to adopt the same method of the way they use social media will change. It'll be less an instrument to serve the purpose of monetization and more being a traffic source that can guide users to more legitimate income sources like digital goods.

"The greatest satisfaction I've been able to play was in helping me create an active instructor group in Pop Pilates." - Cassey Ho

The organization has assisted more than 55,000 entrepreneurs that are worth the equivalent of $4.9 billion. The amount of entrepreneurs who are supported increases with each passing day. goes by.

We're cutting out the middleman to allow you to take back the entire profit you earned in addition to owning the brand's image Your audience, and your personal brand name.

If you're looking to learn more about how to take the reins of your own life and be successful in your career as a creator and business creator, look out for Cassey and Matt Steffanina, 's President/CPO Sean Kim, and Jim Louderback at the sponsored stage during SXSW in the coming month..

If you're looking to increase the amount of money you earn through online services, look them up out for yourself with a no-cost trial of 14 days.

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