Consistency unlocks growth. Learn how to become better in this. |

Nov 22, 2022

Consistency is the key to growing an audience and building your business as a creator. It's important to be consistent. Here's the reason and the four steps to becoming more consistent in the present.

Building your audience -- as well as your business is a lot easier to say than do.

We surveyed over 1000 artists to share their best advice to increase the number of followers. While you may imagine fancy software or intricate funnels for marketing to be the key to success, entrepreneurs from different fields and levels of experience overwhelmingly said that the key to success was producing content. Particularly, they created content that was tailored to their target audience.

The importance of consistency when growing your online business There are four ways that you can employ to create reliable, high-quality work long to the end of the road.

Consistency is a way to determine the extent to which you're passionate about something to do it long-term

Beginning your own creative venture is a big deal. You'll likely devote a lot of time to your craft, so it's something you are able to do every day. A consistent approach to your work puts your ideas against the wall.

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"I've always been emailing each day since I set it as a top priority over everything else. It's been huge. Now, I use the weekly email as my creative outlet... That's how I make sure to take advantage of my practice and work on my craft."

By making email a non-negotiable, Veronica has given herself space to enjoy her craft and express her creative side.

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Consistently showing up builds trust

The internet moves fast, and creating a lasting impression on potential customers isn't easy. Continuously sharing information will show your customers trustworthiness and lets them become familiar with you. 46% of consumers in the USA would spend more money for products if they trust the brand Spending time with your audience is a great way to build trust.

"Every each day I show my face. I display my face every day to let my fans know who I are. My followers hear my voice and get a glimpse of the experience to attend one of my courses."

With her consistent posting of quality information, she has grown her business Instagram account to reach over 8000 followers. Then, her initial course launched brought in five figures.

Showing up consistently on Instagram

An Em's Instagram Reels

"I found sharing more and more, the more my network expanded, and I discovered wonderful people willing to partner with me, collaborate with or teach me something, or simply become my friends."

Establishing trust with your target market also provides you with an understanding of what items you might want to sell. Harp teacher Anne Crosby Gaudet observed:

"My clients feel that they've known me since I've been producing regularly-scheduled weekly content for several years. For me, this includes composing music with harps and creating videos of performances to improve learning. I've earned their trust because over time they have seen that my work is imaginative, thoughtful, and useful. Pivoting to offer harp lesson courses was a natural transition since my clients already were familiar with, appreciated and respected my skills as a composer and teacher."

With a good reputation earned by performing for free and compositions, Anne was met with enthusiasm as she offered online harp lessons and courses.

The regularity of delivering quality content helped Rachel Lynes from The Sing Space increase her following 50-fold in just a few months.

"I hosted a weekly free 30 minute singing class for 8 months on our Facebook group. Some thought I was insane, but I grew our audience from 300-15,000 in twelve weeks. I also transformed the free singing lessons into the first world-class vocal Gym(tm) that is an online service that is based on subscriptions."

When Rachel moved from free tools into her award-winning voice coaching services, she gained a massive audience who already recognized the importance of her work.

Bottom line: Consistently sharing your passion creates trust and stronger relationships between yourself and your followers.

Consistency is algorithm-friendly

As an example, Instagram content is evaluated by a variety of variables, such as the amount of engagement a post receives (likes as well as comments) and how often the viewer is engaged on your post as well as the time since your content was posted, and your activity within the app. Additionally, YouTube ranks videos based on which videos receive the highest engagement terms searched for and the relevancy of a post's title, description, and content.

If you regularly post content on your channel of choice viewers will be able to learn more about you as well as your activities. The addition of new content gives viewers new ways to discover you, and gives existing fans more reasons to keep coming back. Plus, you'll have an enormous library of information for followers to like, comment on, and tweet, leading to greater engagement and increase the reach of your site.

"The first thirty days when we started, we saw an abundance of participation," they explain. "People said, 'Wow, cool, you're doing every day. I want to see the extent to which you can go.' We were able to get the YouTube algorithm going for us because we were posting so much, and that helped us move in the proper direction."

"We made it the routine of their day. It was possible to wake them up, have their coffee and then watch Tiny Shiny Home."

They now release short videos every day and longer documentary-style films at least once a year. Their YouTube channel has seen an increase of over 99K users , and one video reached 3 million views.

Lissa Prudencio from Wealth for Women of Color noticed an inverse trend as she joined TikTok. "I committed to posting at least three times per each day on TikTok for the duration of a month which then turned into two or three months. Then I saw a jump in growth."

Social platforms do not reward or punish them solely for your posting schedule, the things they take pay attention to can be improved by consistency.

If you're not seeing your desired growth, try increasing your posting frequency. For the Longneckers posting videos every week made it easier for them to perfect their skills and build a following however, daily posts brought their channels to the next level. If it's only for a few minutes and a regular post at an increased frequency could to improve the efficiency of your algorithm. your favor.

4 ways to be more consistent with your work

Do you want to become more reliable in your creativity company? Here are some tips to ensure you are delivering time after time, even in times of stress.

Content batching

batching is when you are working in similar ways, so you don't have to move between tasks every so often. A lot of creators -- and I'm also putting my hands up here -- feel that performing the same kind of task for a chunk of time minimizes distractions and helps focus.

As an example, analyzing an innovative YouTube video concept, writing a script, recording, and making a thumbnail require different skills in order to be successful, and switching between these tasks could reduce productivity . By using a batching method one could take a couple of hours searching for ideas to make videos for a variety of future tasks. After that, you'd be spending creating video scripts, and so on.

Em Connors utilizes content batching to reduce over-saturation. Em Connors uses Canva to create several weeks of Instagram posts in advance, so that she's not tasked with coming up with new ideas quickly. Batching content also helps Em to ensure her branding is unified in its appearance and style.

If you're interested in trying your hand at batching content begin by making small steps. Set aside one or two hours to:

Social media posts can be created.

Outline future blog posts

Find YouTube videos to research

There is a chance to get plenty accomplished by sticking to the same goal in a brief period of time.

The repurposing of content

Repurposing content means using work that you've published previously on different channels or platforms.

Imagine you've written a hefty blog post. Here are some ways to repurpose an existing post:

Create Instagram as well as Facebook post to promote every one of your main areas.

Make use of the article as a script for an episode of a podcast or youtube video.

Include a small portion of the article to send an electronic newsletter.

Create shorts, reels, and TikTok videos that are based on the main concepts.

ideas for content repurposing

Utilizing what you have will ensure that you're sending the same message across all your platforms and will save you time because you're not beginning from scratch.

Veronica Green uses blog posts to make videos and emails, which means she doesn't have to create a completely new concept each when she interacts with her readers. YouTube videos could be turned into images, quotes, social media carousels, and short clips to create months of content with no additional labor.

For a chance to test this, start with a larger chunk of content. Blog posts, longer newsletters via email, and YouTube videos can be great. Pull out your favorite quotes and clips to use as a starting base for tweets to come and carousels. and captions.

Scheduling

Dara Sierra of Be Seen Consulting states, "[I wish I knewhow crucial it was to schedule content in batches. Posting daily can be overwhelming and, in the end, you might miss posting at the set time. A scheduler has assisted me in so many ways!"

Scheduling tools let you spread your content over several days so your content runs consistently no matter what's happening around the world.

Realistic expectations

To create consistently it is essential to set realistic parameters. That means establishing a publication cadence you can live with and choosing the medium that you like.

In the case of Khe Hy as well as Veronica Green, sending an electronic newsletter each week was perfect for foraging relationships with their audience. The Longneckers as well as Em Connors publishing each day proved to be the most effective method.

Your schedule may look different depending on the channel you're using also. The occupational therapist Maria Lindbergh states, "I've picked avenues that bring me happiness by writing two newsletters and blog entries per month, and posting daily on Instagram as well as posting once each week on YouTube."

There's no fixed-in-stone guidelines regarding how frequently you write, but you should try to select a schedule that fits your schedule in order to stick with it long-term.

Choosing the appropriate platform or channel is also key.

It's not necessary to limit yourself to digital platforms, also.

Paper flower designer Kritchaya Twitchsri-Granati writes, "I made a commitment to  show up to one networking event a week for a year and see where it takes me. It was a surprise to me that I connected with other entrepreneurs and shared ideas, as well as some of them became customers and even friends. I'm now at a higher level to make new acquaintances meet them, introduce myself, and discuss my company and has led me to open many possibilities I'd not even imagined existed."

The pressure to join the platform that you aren't enjoying is a consistency breaker. Instead, go with the things that feel natural and enjoyable for you.

You can try it yourself

It helps determine whether you love something enough to dedicate yourself to it. This can increase engagement with your followers and increase trust among those who follow you by showing them your reliability within their lives online.

For more consistency, try batching and repurposing your existing work. Schedule content in advance so you don't have to fret when events come up. Decide on a sensible posting frequency, and choose a platform that energizes you.

Let's see a quick experiment you can try to experience the impacts of consistency for yourself.

Pick a channel you'd like to grow and set a posting goal and a certain time period. For example:

I'll be posting on Instagram each day for the next thirty days.

I will send me an email on my mailing list every Monday , for the next two months.

I'll upload a new YouTube video every Tuesday and Thursday for five weeks.

Make a note of your numbers and engagement statistics before beginning to check them again at the end. What did you learn? You might be amazed at what you learned.