Crealanta Magazine

Contests for Running to Advertise Your Membership Site

Oct 6, 2023

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If you're seeking a way to promote your membership website and grow your reach, running contests could be the solution. Of course, there are many options to expand the number of people who visit your site with giveaways or contests, however they are a great option.

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In this piece we'll discuss the advantages of running a competition to grow your website, as well as giving tips on how to get to the point of starting.

Benefits of Using Competitions and Contests

Rafflecoptor Giveaway Tool

Before we get to the tools that can assist you in running a contest through your membership site Let us look at some of the benefits of having an event.

Expand your reach to a wider audience

If your competition requires the participant to share your site on social media or other platforms and reach out to a wider number of people could be the most important benefit of running a contest.

Many contest management services give you the ability to accept entries from contest participants on social media. This includes sharing and tweeting of your posts giving guests the chance to win.

Every share you make on social media might put your website as well as your membership service in front prospective new customers or members. In this case it's an excellent idea to have some sort of social media aspect for your contests.

Boost Social Media Following

Getting more social media followers is a worthwhile goal in and of its own. If you are using social media activity to let people know about the contest, then having people follow your account for the contest can naturally increase the number of followers you have.

Increase Website Traffic

A good contest is sure to boost website traffic. For one, you can make entry to your content involve some type of promotion on the part of those who participate. A second option is a contest that has a prize may become a media-worthy occasion in and of itself. The idea of a contest that is generous gives you a good opportunity to connect with influential bloggers, influencers as well as other important people in your industry by offering them something to share that their followers could be attracted to.

The new publicity could boost web traffic and give you more chances to convert those new visitors into members or subscribers.

Increase Your Mailing List

Membership Site Contests

When those new visitors are on your email list in order to participate in the contest, put the email program in motion and begin providing great content to your newly subscribed subscribers. Once your new leads are warm, you are able to send them a link to your membership program. the new members.

Encourage Discussion

Another popular way to run an event is to select one winner out of everyone who left a comment on your blog. Since comments can spark discussions about your site and its products for membership It is worth making the effort encourage your visitors to contribute their thoughts.

Promote Your Member Product

Last but not least, having a contest can aid in promoting your membership program. Through creating a contest that is newsworthy that other people in your industry are likely to want to pass on to their audiences and/or having an participation process that incorporates social media promotion, you can help spread awareness about the benefits of your membership plan.

Key Points to Consider Before Running a Competition

Before you begin to begin your first contest there are certain points to consider. First it's best to take some time contemplating the prize you're going to give away.

Are you planning to give one grand prize or offer runners-up prizes too? Free or reduced access to your membership program is the best option. If you'd like to advertise your contest to your existing members, then you'll have to think outside of the confines of.

Make sure that the prize you choose to award is appropriate for the people you want to reach, and making sure it's something they'll want to share via social media, and also put their name behind. Also, make sure your budget for the prize corresponds to your realistic expectations for the contest and its results.

Hopefully, your contest can bring in more people to your website. If this happens, then you'll want to make sure that you've put in place systems to not only handle this extra traffic, but make the most of it.

Load Impact Testings

Finally, don't forget to install website analytics in order to keep track of the outcome of the contest. Google Analytics is a free program. Google Analytics makes it easy to see if your site has seen an increase in visitors as well as where the visitors come from and what they've been doing on your website.

How to Run a Competition for your Website

If you're making use of WordPress for your membership website, then it's even more simple than normal to host a competition. With some great premium and free plugins that have been built for just this purpose All you need to do is select the right tool for your goals. Below is a short review of some well-known WordPress Contest and competition plugins.

Promotions and Contests run by Fatcat Apps

Fatcat Contests Plugin

The free Contests and Giveaways plugin lets you set up and run a contest that asks your guests to provide their email address to be entered. After the contest's end date is set and the plugin has completed its task, it will select a winner using random. Thanks to IP tracking and the use of cookies, this plugin can fight against contest fraud.

If you are looking for a fast and simple way to test competitions on your WordPress site This plugin can be a great choice.

Comment Contest

The cost-free Comment Contest plugin can help you generate discussion on the blog's posts. When enabled, the plugin lets you decide which posts are to be part of as part of the contest before choosing the winner. As leaving a comment is all that's needed to enter the contest, it's likely to have a significant response from your visitors.

The No Frills Prize Draw Competitions

This freemium plugin allows you to start running competitions on your WordPress website at no cost with the option of upgrading to the paid version to unlock more features.

By setting the options, you are able to choose the requirements your participants must complete to be eligible for the contest, such as typing in a message, answering a multiple choice question or simply pressing enter. The winner will be selected automatically by the plugin. This leaves the winner to reach out to the winner and present the prize.

If you really want to get into the very top of competitions and competitions, the KingSumo Giveaways plugin can be expensive however it is packed with features.

Final Reflections

If everything goes as planned though, your contest could bring increased traffic to your website as well as increased exposure on social media, and more participants to your contest.

 Are you having any concerns concerning running a contest on your website for membership? Let us know in the comment section below.