Crealanta Magazine

Create a Member Account that is customized Portal to make powerful FOMO Marketing

Feb 17, 2024

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    The feature to protect your site with the Account Add-on Nav Tabs puts the best benefits you have to offer front and center, taking your revenue-generating site over the top.

WHAT'S IN THE INSIDE          Toggle

We all know what happens.

You're headed out for some laps through the terminal during an uninteresting, long time-out, and then you spot the sign: VIP Lounge - Platinum Passengers Only.

Beyond these doors is a mythical land of time-burning treats, such as overstuffed couches as well as cheerful-faced attendants. the occasional tinge of Tchaikovsky to the background.

If you're on the other side, you and your coach ticket must make do with dilapidated vinyl, frowning faces, and an eerie symphony of announcements on loudspeakers as well as exhausted children for for the coming forty-four hours.

Miserable traveler sitting and waiting out a layover

If you've been a frequent enough flyer, this will likely be your last flight without-Platinum.

 Exclusivity is a big seller!

Offering anything "more" so long as it's worthy of the hard-earned cash it calls for, can be a great selling point - to existing as well aspotential clients and members. The real value is in exclusivity.

The power of exclusivity (what marketers refer to as FOMO) is what Account Navigation Tabs protection is all about.

We'll demonstrate how to utilize this feature to transform your account's nav for clients into a fantastic Marketing tool that uses FOMO.

In addition, we'll provide ways to generate revenue from tab contentto assist you in making the most of the tool.

First, a little history...

Account Nav Tabs Add-On Overview

Text reads " account navigation tabs".

is the the world's top regular revenue-generating plugin for WordPress. It can be used to create and manage memberships, online courses as well as various other subscription-based services.

So it also enables the user to run complete online coaching and take care of client management in full and all this with the benefit of a completely code-free interface.

What the Add-On Does

The page for accounts serves as a member's portal, that your customers and members land when they login. It is the place the place where users can view and edit their account information.

Out of the box, it comes with a simple menu of navigation tabs that includes the ones you'd expect to see on a standard membership site. It is also possible to create your own tabs to display on the account page.

It is possible to store every kind of media behind the tabs. Examples include...

  • Access to VIP support
  • eBooks, for instance, can be downloaded as downloadable resources as well as white papers
  • Links to external resources that are outbound
  • ...and almost anything else

Watch >> Create an VIP members/clients area on your website using the protected account nav tabs to add on

With legendary Rules capabilities and Rules functionality and the tabs for navigation on every client's page on their account will transform into a FOMO marketing powerhouse.

How to turn your client's Account Navi into a FOMO Marketing Tool

The Tab represents the Ad

You've decided to dedicate an hour each weekday as a time for clients to get "walk-in" accessibility to your services - like a virtual version of your professor's office hours at college.

Naturally, offering this kind of service would result in a costly use of your time, and it would be restricted only to Premium-level users.

With Account Nav Tabs safeguards You can utilize the tab in which Premium members have access to office hours to make a memorable advertisement, inspiring lower-plan users to move up.

Customize the Member Portal Based on Types of Membership

This add on comes from client requests. And it was a bit of the "a-ha!" moment for our team. We learned that many of our clients actually have several membership options.

Take the example of an airline I've mentioned. There are passengers on the airline who have different membership levels. The airline also offers pilots. Many airlines offer an area for crew and pilots especially for those who are pilots.

Similarly, a non-profit organization could have donors to its members as well as staff volunteers. Through the accounts Nav Tabs add on you can c create a new user experience on the account portal for every membership type.

In this scenario, a donor who accesses the account's page may be able to see various tabs pertaining to their membership. It could be related to donor history, member benefits, or access to the donation community.

And the volunteer members could have a completely separate account interface. The content could be a workshop for employees and volunteers, or a schedule of volunteer activities, or any other content that isn't relevant for the donors who are members.

Additional Revenue-Generating Strategies for Your Account Navigation Tabs Content

exclusive member resources create a tab specifically for high-value sources like ebooks, videos tutorials and exclusive content. These tabs should be secured based on membership levels, ensuring only members with premium memberships have access.

Personalized Coaching Content: For sites that offer personalized coaching or consultation tabs are protected and targeted to specific members or specific groups. This will provide a customized experience with materials, tasks, and even feedback that is directly related to their coaching program.

Event Registrations and offers You can create an event tab to display special registrations as well as offers. You can secure it so that only users of certain levels or who are members for a specific duration will be able to see events coming up and promotional offers.

Members-Only forums and Communities: If your website has forums or community boards A protected tab will link members to these sections making sure that only users who have the right membership level are able to access these interactivity sections.

Advanced Training Modules for educational websites, tabs can be used to access advanced training courses and certification courses only to members who satisfy certain criteria, encouraging members to upgrade or engage deeper with your material.

Access for Beta Features Provide your customers an opportunity to experience new services or features before they're released to the public. Make sure that only users who have signed up for beta testing can access these sections.

Financial and Donation Information for non-profits and community organizations, a protected tab could provide financial reports, donation history, and exclusive information to donors and members at specific contribution levels.

Personalized Dashboards and Analytics provide members with a personal dashboards that show the progress of their analytics, performance, or other usage information in your system. Make sure these tabs are secured to ensure the members only have access to information related to their activities and membership degree.

networking opportunities You can create an area for networking possibilities including member directories and contacts lists which are only accessible to members who are part of specific networks or tiers.

Archived Content Access: Protect tabs that connect to archives of webinars, workshops and other historical content and make them accessible only for members who have been in the community for a long time or who have achieved certain milestones within your community.

Now that you see the ways that account navigation tabs could increase your membership options for your customers. We can discuss the possibility of customizing your member portal based on membership.

Next Steps

Any rhapsodic thing is worth using, especially the FOMO marketing tool worthy of such a descriptor. And extra-especiallyas it relates to your business's performance.

The next steps are easy, depending on your circumstances:

The new feature offers yet another remark to our users. Its Account Nav Tabs feature opens up new possibilities for customers and users. We're excited to see the ways you can use this feature.

We would love to hear your thoughts. How will you leverage custom portals for accounts on your website? Post a comment in the comments below.

Curt Noble Growth Manager       Curt is the growth manager at , in charge of strategies for empowering online entrepreneurs as well as businesses. A deep knowledge of membership and LMS websites, Curt's insights have been instrumental in guiding many individuals and companies to achieve their goals online. The recent blog post he wrote about the process of setting GA4 for WordPress GA4 for WordPress can be a testimony to his expertise in the domain. Outside of his position in the company, Curt's vast professional experience further strengthens his position as a thought leader in the field of digital. Follow Curt via LinkedIn to keep up-to-date with the latest information.          SEO Marketing WordPress LMS Entrepreneurship