Debbie Friis-Pettitt's Method of teaching 5,000 students how to Paint
Debbie Friis-Pettitt is the creator of an extremely popular online learning business in a field that includes watercolors and a very small palette.
Based in Prescott, Arizona, Friis-Pettitt began her work as a graphic designer commercial graphic designs. She was also an artist working in pencil, and also worked on art. Following her appearance at a number of exhibitions and shows, she was attracted to a different medium, which was watercolor.
However, there was a problem that she felt intimidated by the color. It's true that she couldn't endure for longer than six months. "I was armed with the palette of thirty or more shades, and I didn't know what was the most efficient way to decide which shade to choose," explains Friis-Pettitt. "I didn't know how chemically-based the characteristics of colors were. This is why every attempt I tried to draw for myself was a total mess ."
In the course of the day, she found an artist online who taught the theories of the theory of color. "I began working with tiny palettes that contained just three colors. That helped me to learn to determine the right amount in balance, quality and harmony, as well as combine my own shade," she says.
Over the next few years, she claims that her work is now gone. "My obsession with painting with my palette exploded when I noticed that more and more clients were saying that they'd set some of their colors to the side" Friis-Pettitt says.
She became famous due to her limited palette. Her work often received awards at art exhibitions. People began asking to lead workshops on limited palette watercolor painting. They became interested and started offering live classes in the summer months starting in the year 2018. After seeing the results of covid for the initial period, she made the transition to online teaching through the assistance of . "The small palette affected the activities of a lot of my students, as well as myself," she says. "From when I realised that I had to take this to the next level and discarded my color palette that was opaque and began to stain with transparent color and it's the most popular choice for artists and art teachers to tell students not to use it ."
Since launching her online business--Watercolors That Glow!--Friis-Pettitt has taught over 5,000 learners---continually pushing the edges of what she's "supposed" to do, and instead finding her own way via her unique niche instead. This is the way she's established herself in an extremely in-demand market
Skip ahead:
- She was registered with
- She's developed the HTML0 library. It's a collection of courses
- The lady placed the money in the equipment that was needed.
- She made sure that her prices remained affordable
- The course was advertised by word-of-mouth
- Her voice is casual and her communication is likable
- She focused her attention to a specific area that was of importance for her.
- Her constant behavior was invariably similar regardless of the surroundings. It was extremely difficult
She signed up for
To draw larger number of students into her classes, she decided that she'd like to offer classes on the internet. "People are drawn to online courses," she says. "In my past experiences, I've canceled the courses in person because it's expensive for students who travel ."
An artist introduced her . "I realized that I could be in a position to figure out the answer. There's a chance," she says.
and Teachable and Teachable Teachable Teachable Teachable and Teachable Teachable are her two preferred options for online learning however she decided to choose Teachable since she felt it was simpler to use. "It was very easy to design classes" she wrote. "There were a few difficulties in learning, and some bumps along the road however, overall I'm impressed by how the structures were designed ."
" is getting better and better" The actress continues. "There's no thing I can do to make it simpler for me to switch to a different service. They respond to all my inquiries immediately. ."
The librarian was created through the classes
Through an online framework that she created in accordance with her personal preferences, she was able develop materials that students could utilize.
The initial video she recorded was a tutorial. Then, she put together an assortment of videos which customers could purchase for prices that were comparable to.
There are 60 tutorials available to choose from, you may choose to sign up for an annual membership with the option of paying either a monthly or annual fee for access to all of the resources available. "In my early days, I didn't feel enough to offer the choice to sign up," she says. "It was only after I completed more than fifty courses before I began providing the option of subscription ."
After launching her membership in the month of March, she is now with 200 subscribers. It is planned to grow the number of members to add courses so users and members on a on a per-course basis will be capable of accessing new information.
She's ecstatic about the interest of her followers Her goal is not to keep them for the length of time they want. "I want to see individuals who are able to learn quickly and easily then, in the future, to create their own work," she says.
A majority of her lectures are recorded, which means that students are able to take advantage of the place they want at any time at any time. Her livestreamed lectures is available in livestreamed lecture that are given on a regular basis, each time at least six weeks.
The cash she earned was put in the top equipment
When she began to record videos, she began to record videos on her iPhone. In order to create an organization which would be sustainable in the long run and last for a lengthy time it was necessary to use the appropriate technology. However, converting technology advancements is an issue for any. And she claims it took 2 years to reach the point at which she could identify the right requirements for her recording and video recording setup.
Since that the iPhone video recording speed has been increasing, she's gotten in the latest tech to make editing and recording simple. The camera she's using is known as Packshot. It's the Packshot which allows her to snap close-up images. Then, she uses the editing program Camtasia that lets users easily switch between pictures. "I was convinced that I'd spent a lot of money on the equipment, but I know it's worth the investment. In the future, I will be able to create the ideal configuration" she adds.
The setup she shows is composed of a frame with the camera placed at the center of the frame. It is then pointed towards the area she's painting. "This lets me record as I paint with an remote control that allows me to shift the camera towards. When I've accomplished that, I'm then in a position to utilize Camtasia to modify my video," she says. Camtasia software to modify my video" she explains.
"Now I'm able to film intermediate videos within a matter of days. The standard I set was crucial to achieving the highest quality video that I'm capable of making," continues Friis-Pettitt.
The cost of her products were maintained at a moderate quantity.
Similar to many creators She was also required to confront the challenge of how to value her work.
Many have suggested that they increase the price, she's determined to charge an affordable cost. Her aim is to reach her clients in the greatest quantity.
Livestreaming classes cost only $65 USD. The cost of these courses is priced at 35 dollars per class, and the membership starts at $14 USD, which is equivalent to $144 for annually. Additionally, she offers bundles of courses that contain a selection of instructional videos. Prices vary from $48 to $84 USD.
To collect payment to collect payments, she uses payments.
"I am able to attract more visitors to my site because of my workshops at a reasonable cost. I'm convinced that keeping my expenses down will make me more competitive.
Pricing is all about ensuring that you're offering a fair price to ensure that the potential buyers are prepared to evaluate their options" says Friis-Pettitt.
Additionally, as she keeps the price of her programs low. and she gives a fantastic price for the value she's able to offer. "I will not compromise; I provide everyone with the chance to read an article, and I talk about greater than many teachers," she says. "That's why they return to me over and over. ."
To determine the most cost-effective artist, she suggests they show their merit. For artists who are aspiring to be successful, it's recommended to be recognized by the community that they reside within. "It's important that you've gone to art exhibits and been awarded numerous awards because they're more likely to trust that they will trust what you're saying" she says.
"You must show the area in which you are specialized," she continues. "There are hundreds of teachers teaching the same subject, that's why you need be able to be different ."
The courses she taught were advertised via word-of-mouth
Her classes are well-loved by students from all ages. She claims that the majority of students older than 60 attend her classes.
Livestreams and Carte classes are highly desired by professional artists seeking to learn how to paint and possibly sell their art, and her classes are a hit with fans. The market she focuses on is almost exclusively female.
Her classes are marketed by word-of-mouth advertisement. It is her belief that this can be achieved by any company with an outstanding product or service that is accommodating and educates students with a unique method. "For example, the students in my class share their experiences on other Facebook groups whenever students ask questions on topics that offer the fewest classes," she says.
One thing that differentiates her courses and allows her to promote her classes through word of mouthThe other thing that makes her classes stand out is she will explain each of her errors.
"They are able to see each specific," she says. "They know of the need for me to return to my job. They observe me making some of the biggest errors. They watch my thought processes. The watercolor artist community isn't very many who have this ability and that's why it's difficult. that, it's possible to maintain students, then they go on trips to spread their experience on various websites. ."
In addition to word-of-mouth Her primary method to gain traffic is via tutorials for free which she offers. They are totally cost-free and allows people to experience the things she offers as well as the manner in which she shares the knowledge she has acquired. Tutorials are also a way to draw people in her classes which require the cost of attending. Her classes are later made public.
You can find courses through her websites on Facebook (which boasts a user base greater than 9,000 people) and Instagram and her Instagram page along with Pinterest. "Pinterest is a great source of instructional videos which I teach with. It is a great tool for my students' needs through Pinterest," she shares.
The website is not only a forum for discussions about her most recent tutorials that she's written. It's an excellent way to stay in contact with her followers. There are particular guidelines to joining, and also an exclusive Facebook forum dedicated to the site and painting using the smaller palette. The members learn from one another through this group, before going to her site to buy her classes. "Even even though I'm not the biggest person to be on Facebook it's an online community that seems to be a spot that people feel comfortable," she says.
Marketing at Friis-Pettitt is among of the greatest problems she has to face when it comes to controlling her company. "I have to develop my skills in marketing," she laughs. "Surprisingly I've never done anything related to marketing. It's odd considering that I'm quite efficient with my website. My marketing strategy is in the opposite direction to ."
The conversations she has with you remain secret.
Friis-Pettitt's one-woman show. Her goal, with no employees, is to keep her system simple, effective and automated. straightforward as possible.
She integrates Zapier and Flow Desk into her site for increased efficiency. "There's only a small portion of what I'm currently doing," she explains. "It's mostly creating videos, and making sure I'm actively involved in platforms like Facebook as well as Twitter." ."
"I try to find any person who may be able to help me. However, I'm not able to find this person at present," continues Friis-Pettitt.
If she were to form one teams that she's got soon and then recruit new teams, she'd not be able to keep the relationship she's established between her pupils. "I respond to my own emails, respond to those who post messages through social media and also help my Facebook friends. I swiftly respond to each person in my network," she says.
"One characteristic that people like about me is the fact that I'm friendly and willing to be with people. It's not like you're an automated robot or I'm a personal assistants to manage my work," she adds.
Her primary focus was the details of her personal
In response to a question regarding her greatest accomplishment in her professional life as an internet-based artist, she discussed how important it is to identify what she is interested in. "I've identified a particular area that sets me apart from hundreds of other artists working in watercolors" the artist says. "People don't know about the talents of these artists. Therefore, it is crucial to consider the reasons to explain why people are looking at you as if you're the 300 others they've just found on the internet. ."
"You must find what attracts the attention of people," she says. "For me, the range of options I've chosen from is a huge selection. It's crucial to create something unique. If you fail to do this, and you don't, you'll get lost at the bottom of the list along with the others ."
In addition, she states that her choice to make important change in her teaching methods. "There's no problem regarding Skillshare or Udemy but these two platforms have the ability to manage courses, but they are they are not the creators of courses' material. Personally, I think what I was able to immediately do was start determining the subject matter I planned to write about," shares Friis-Pettitt.
She was steady even in the most difficult situations.
Based on the research by Friis-Pettitt the overwhelming majority of course creators are convinced that managing online businesses will be easy.
"It isn't an easy job This has to be one of the toughest things I've done over the course of my life. It's great to have come upon an online system that helps me manage my classes to suit my preferences," she reveals.
What kept her going in difficult times was the enthusiasm she feels in teaching and her love for art. "Sometimes I'm asked to rest my head and lie down and weep" she tells us. "Then I get up, get myself cleaned up, and remind myself I'm at what I'm at, meaning that I'm in a state which I'm capable of carrying on ."
"It isn't something that occurs at a rapid pace and I had to wait for 2 years before I reached this stage," says Friis-Pettitt. "But it's essential to not to stop. If you feel you've produced the best product and a great method of education and learning, it happens. The process won't be completed in a hurry. The process will take some time ."
The outlook for 2024 is based on the trends that are happening in the world of online creators Friis Pettitt thinks that numerous creators are at risk of going under, and at this moment, more than at any other time being able to pinpoint a certain field that is highly specialized is essential. "The marketplace is already overcrowded," she says. "Unless you're able to go beyond what's normal or have the ability to make yourself known in the crowd, you're not likely to become noticed. ."
There are a variety of goals she has set for herself this year. One is to increase the amount of subscribers she currently has. She is planning to create further instructional videos in the next few months, and promote them throughout all year. The goal is to grow the number of subscribers. "One of the reasons why I've never been able to promote my membership before is the fact that I'm not convinced that there's enough tutorials to be found on the website. I'm hopeful that by the time the end of the year comes around, I'll be able provide enough details to make it an actual fact ."
Furthermore, she will develop her own masterclass that will last for 3 months of the course, which offers a close contact with students while working on the project. After the course, students are able to understand how watercolor works and drawing using only specific colors that are available on the palette. "I'm intending to give two master classes in next year's academic calendar," ,""" She informs us positively.
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