Crealanta Magazine

Enhancements to SEO for video in the video player

May 19, 2022

The internet can be described as a crowded place is an overstatement. At least 720,000 hours of video are uploaded every day - which means that it's been difficult to stand out from the digital noise. You're probably already making use of video to grow your reach as a business or to engage with people with new interests, but even the most high-quality video content will only be successful only if viewers actually can see the content.

That's why SEO"Search Engine Optimization" or "Search engine Optimization" can help. Google is the largest source for content discovery and discovery for basically, every person. It is the most fundamental form of SEO, SEO is the process of improving your content's visibility in search engines. However, there are only so numerous levers that brands have to make their videos more optimized for SEO.

We're committed to the growth of our community that loves video This is the reason we are the first to adopt Google's most effective methods for players of video. We partner in conjunction with Google to allow the submission of structured data on all your videos that are publicly available and provide Google with more context on your videos, and ultimately offering your videos the best chance to be found in relevant searches.

 What do these mean for me?

Your videos can be made more searchable via Google Search.  The latest update to Google's tune-up can provide more detailed video results on Google Search and potentially drive higher traffic to your website as well as social channels or anywhere else your videos reside.

 What is the process?

To reap the benefits of the improved presentation of search results All you have to be sure that your video is listed in the public domain - our system will handle everything else (like making sure your video is indexable, your metadata is optimized, and much more.) It's really that simple! This applies to public videos everywhere they're hosted, meaning you can drive better participation to those pages which matter to you the most.

The SEO improvements are live (for videos that are marked as public'), which means you don't have to take any action to ensure that your video content is getting an SEO boost. If you want to offer your video an additional greater chance of being seen by more users Here are some guidelines we recommend:

  • Choose your titles wisely: The title is displayed alongside your video thumbnail in search results. Although it's nice to have a a unique and catchy name for your video, it's essential to keep your name clear and concise, using the keywords most pertinent to the searches of your target audience.
  • Find the most relevant keywords: If you want new people to discover your content It is logical to present it in words that they are looking for. We suggest using tools such as Ahrefs or SEMRush to determine keywords that have high search volume to help get your videos in front more users.