Episode 5 of the podcast: Andrew Lock - Top Marketing Expert Learns Walt Disney's Entrepreneurial Secrets - WordPress Membership Plugin - Membership Websites
Episode 5 of the podcast: Andrew Lock - Top Marketing Expert reveals Walt Disney's business Secrets
In our Podcast on Memberships and Courses' latest episode, we were able to talk with Andrew Lock about how he went from being a cameraman for the BBC to becoming a giant in the online marketing space.
It is recommended to check out Andrew's novel "Walt Disney's Art of Business" and discover how to create a more successful business (including membership websites) by using the Magical Marketing Strategies of Walt Disney.
You can learn more about what Andrew is doing by visiting his website AndrewLock.com or MagicalMarketingExperience.com
These are the moments you'll be able to overlook in the show:
- This is the incredible account of how this former BBC cameraman leveraged his one talent to make connections with web marketing giants like Yanik Silver, and Dan Kennedy, build a successful online business and eventually become one of the big brands in marketing online... at first an absolute nobody. If you've ever wondered if it's possible to do this the story of his incredible success will tell you it's possible. (0:00)
- The clever way Andrew got free membership in Yanik Silver's exclusive and highly-respected mastermind group. This is a great technique to get gigs, interviews, free products and even get your product promoted by some of some of the most famous brands in the world of online marketing. Imagine the increase in sales it would provide your company (1:06).
- The dark place Andrew got to through the outbreak and how he was able to get himself from the abyss (and how you can use what he learned to help you get through tough moments in your work and in life) (17:31)
- The secret of almost effortless the business world is to be successful. Most people make this mistake and the result is years of frustration and needless suffering. If you follow Andrew's suggestions, your success, determination, and consistency in your business is almost guaranteed (10:21)
- What a seemingly unnoticeable issue with your website is almost certain to kill your conversions in the moment -- and how to utilize one of Walt's closely-guarded entrepreneurial secrets to fix it fast (30:37)
- An espionage technique Disney basically "manipulates" children into influencing their parents in Disney theme parks and the best way to utilize this tactic legally in order to increase the sales of your online course (29:13)
- The biggest mistake that Disney's newly appointed CEO has committed that will result in Walt lying in his grave. Learn how to avoid making mistakes during an economic downturn (33:18)
- A successful online business. It's simply really... Make this a priority and you'll likely get interview on podcasts. If you don't, you'll probably remain in the struggle (37:47)
- The M_______ test. A brain-dead simple way to test whether the subject you are teaching is a good fit for a membership website (Plus, an even easier way to find a nearly endless supply of hot concepts and topics that you can build a membership website about) (39:33)
- The insidious trap almost all business owners fall into leads them to be in a constant state of struggle and often over a long period of time without ever figuring it out (This may hinder your progress right this moment) -- and a simple way to avoid this. (10:43)
- "I________ kills entrepreneurs". A hard lesson learned from the epidemic and the best way to beat the top business owner "killer". (16:37)
- A lesson that all website that has a membership needs to take from Disney's theme parks. It really is the distinction between a site which slowly dies and fades regardless of what other strategies you try as opposed to one that expands quickly and is growing almost without effort (25:32)
- It's the "Kodak" Test. How even the color of the pavement at Disney's theme parks was extensively tested to convince you in -- and what you can do to implement this concept to your courses, websites, and memberships to boost your sales (26:43)
- How Disney makes use of "fake smells" to encourage parents to visit the theme parks. Disney actually invented a device for this purpose. Andrew shows how you can take this idea and apply it to your online courses and memberships in a genuine method to increase conversion rates (29:36)
Once you've listened to the full episode, it will aid us in reaching out to more people if you could accomplish two things:
- Give a 5-star review or rating in case you gained something from this episode.
- Send this podcast to a friend, colleague, or anyone who could benefit from it
If you're considering creating a membership website or want to see the possibility of your site being an ideal model for you then check out this free resource here:
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