Crealanta Magazine

Every business should have a brand-new video (plus 6 staff-picked examples)

Dec 6, 2023

The best branded videos to help you with your marketing strategy

1. Explainer videos

At the end of your explainer video viewers should know the answer they've been searching for.
Explainer videos are educational they can be found in a variety of formats to address the questions of customers. They go through the steps of using the product, or describe a thought-leadership concept in a talking-head format.

Tip

Explainer videos are great for support documentation, answering FAQs from any part of the buyer's journey.

The most important aspect that a great explainer video has is that it isn't sales-driven. Don't try to convince anyone to buy any item. Instead, describe a problem and solve it. You can also address a commonly asked question such as this easy but effective video:


Explainer videos are usually extremely high-level. These videos are created for clients earlier in the funnel, potentially during the initial research stage.

To understand what kind of explainer is needed for your video marketing efforts inquire with your sales representatives what questions they answer on an everyday basis. Find out about your customer and the things they're hearing.

If you're about to launch a new product and want to create an video explaining the product, get together with the team responsible for marketing your product to discover the most important features to highlight and also the most effective method to accomplish this.

Illustration and animation are a wonderful way to communicate product updates or complex concepts that can benefit through visualisation.

For a compelling explanation video, remember these guidelines to keep in mind:

  • Make sure you know your plan and organize your strategy around your audience.
  • Keep it simple. Avoid wasting time with irrelevant details or images that divert away from your main point.
  • Be professional and friendly. tone.
  • Include captions for accessibility and user preference.

Staff Pick example

The ride is on in this docu-style explainer video about the 2020 Norco Optic. Bryan Atkinson flies down the trails of Interior British Columbia while narrating how he maneuvers through the terrain using the features of his bike. The bike is all it takes, the rider, and the environment.

What it does:This video perfectly captures the experience of using this product on a professional stage. The video is geared towards: outdoor lovers, adventure seekers, and bicycle riders. The movie is short, but visually beautiful.

2. Promo videos

A promotion video (also known as promo video), is all about generating brand awareness. The goal is to create hype or tease the launch using a brief video.

Promo videos are a short summary of the next event, created to pique interest and draw attention to your site through various channels, such as social media. A good promo video is quick, interesting, and quickly establishes a visual identity (hopefully aligned with your band).


Promo videos can also be an ideal opportunity to reach out to influential creators your audience knows or would be a enthusiast of. By reaching out to creators, you will also increase the number of people who view your content.

Staff Pick example

Why it works: Well, Raheem Sterling. It also works because unlike what we've suggested above, this promo may be a little long- but its length gives an air of humor to the story that is unfolding. Are laughter and humor the best method to sell a cellphone? It seems like it.

3. Story of the brand and BTS videos

A brand story video is essentially a "get to know me" or an origin story for your company.

If you have the proper budget and the right team with the right team, a video about your brand could serve as a key marketing resource for many years to come.

The importance of brand story videos is to master, so prior to beginning the production process, make sure you have a plan, a storyboard, and a script ready to go.

With an behind-the scenes video, viewers get a look into your brand. The video explores your employees as well as your process for getting tasks accomplished, or show where it gets done. They also can give your occasion or campaign to gain the benefit of a fresh perspective.

4. Webinars

How do you make an outstanding webinar?

Focus on content, create an amazing experience and figure out ways to engage your customers.

5. Case study videos

6. Narrative brand content

The narrative video is an account with the intention of entertainment. That's it.

All of your business's videos are supposed to be enjoyable, it doesn't have to be their sole objective.

Narrative brand content is the story. Contrary to a narrative video for a brand that is required to include your origins. More of a typical ad style, commercial videos have a motive for their products that's higher than their business.

Many narrative brand videos focus on larger themes like family, love, compassion, and dedication. The narratives follow an arc. We witness an exposition, the climax and finally, resolution. We are given a character, who has changed.

Brand narratives are often used to introduce or expand the meaning of a slogan for example, like Nike's "Just Do It" or "Dream Crazy" campaigns.

Staff Pick examples


Rimowa uses a similar tactic to tug at the heart strings by promoting a meaningful travel ad campaign. The movie is about luggage travelling, travel, and lost calls.

Why it works: Both narrative examples follow a similar formula: problem-agitate-solution. We get to know the case study of an individual, showing the trials, tribulations, and joys of their life. They feel personal and draw us into a story without the need to be familiar with the brand or product.

7. Branding campaigns that are creative and innovative

An umbrella category to cover these brand videos that don't really fit anywhere else. A creative brand video is simply the opposite of that. It takes an approach that differs from an unstructured brand video. There isn't a formula for this. All you need is to be all-in on a creative idea that you're passionate about, and that is in line with the brand's identity.

Businesses looking to implement a an innovative approach, take a take a look at the film makers, agencies or teams who create your favorite creative videos. Reach out to them to find out the ways they worked with their clients. What was the deadline and budget? What kind of creative input would you like to have? Decide the size of this video campaign. Does it have to be linked to a launch? Rebranding? Is there a particular product?

 Staff Pick examples


It's hard to describe the kind of video "Obscura" is; maybe because it's an art film disguised as a commercial. This is an excellent instance of a business relying on a creator to treat the brand's image with passion and creativity.


A reading of the poem by Mary Oliver "Wild Geese" over beautifully recorded mornings along the North Coast. In showcasing the beauty of the natural world and the beauty of nature, this Patagonia Australia video will be all that it needs to be.

The reason it works: Surprising your audience is a good thing. It will make you stand out from the other websites.

Any sized business can make impressions with its content library that is powerful and visually compelling branding videos. It's up to you to create your own unique style and mission into every type of video, keeping your audience at the forefront of it.