Four examples of content you can create for your membership site |
The process of creating contents for your membership website can be daunting on the beginning however it doesn't need to be. Just give one of these proven templates a try.
And then, at the dark of night, you get up with a cold sweat and realize:
If you're like me, you'll need two cups of coffee in order to escape the near panic and formulate a plan.
Since no one ought to need to consume that amount of coffee this late at night except writers on the edge of the finals season that they dread So, I've decided to provide my ideas -- with some examples of different types of content you could make for your membership website.
#1. Downloadable resources
Do you ever search for online templates for when you want to make a new workbook or throw together a form that is professional?
A lot of times, surely? I do it all of every day. I can be found on the Typeform theme gallery any time I have to make something stylish without sinking too much money or the rest of my day in it (or even worse, pestering designers).
Not a template individual? No worries. Downloadable resources don't strictly require templates or forms, though those are one of the oldest examples.
eBooks are especially beneficial if your audience is predominantly female and, indeed. Nearly double the number of women are avid readers of ebooks than men.
And the success for the creation of short ebooks with Google Slides -- part of the free suite we suggested in our first section -- was proven. A businessman uses the software to design each of his lead magnets (short, delicious ebooks to help build his email list).
Open Jazz Studio includes audio downloads, leads sheets, transcriptions and workbooks, as part of their services for the Piano Access Pass membership program.
Worksheets and guides are also an essential element of downloadable goods on membership websites.
It is possible to see an example of this via this " Quick Wins " perk of the Smart Insights' membership program.
In terms of topics that you could address with your downloadable resources, go back to the drawing board , and examine your target audience. What kind of information would help them accomplish the goals they have set for your membership?
Do they need in keeping track of their progress? Put together a checklist to help them, or even a book.
Does your membership provide assistance for business? Create an editable spreadsheet for them to input the data they want to input and then run it through the most important indicators.
You get the idea. If it's helpful for your members, then it's the kind of content you'll need to develop..
#2. Mini-courses and tutorials
In terms of helping Is there anything more helpful than a step-bystep manual that backs up its suggestions with evidence and directs you in a clear direction?
(Probably, but I'm predisposed to information. It's kind of my thing.)
Blog Biz School's Chantel Arnett is the the master in combining this type of content with downloadable resources. Find out more about her offerings:
In the event that her content isn't suitable for use in templates, she's able to use it by offering a quick, pointed education on material pertinent to her readers.
The good news is that short tutorials and mini-courses don't require huge cost to create.
These can be as easy as videos that screen share that guide members through a particular set of activities -- like performing a skill with a program or even tips for preparing for an interview or even exclusive blog posts that outline procedures in great detail.
But for the best outcomes, you should incorporate video in as many ways as you can. Learning via video is available on demand and increases retention of learners, in addition to other advantages. .
Additionally, it's more mobile friendly than an endless wall of text It's important to consider this given that 67% of learners make use of smartphones for accessing learning materials.
Chantel isn't the only person who's seen success through this kind of content via a membership. MarketingProfs has tutorials and videos for learning to provide their resources for their members, as well.
Did you see how they've included additional aspects of this informational list? If MarketingProfs has a best-selling book that's been two times and marketing guru Ann Handley is doing it then you're definitely in the right direction.
And as a bonus, this allows you to track a customer's progression in your online classes and provides all the more reason to implement this kind of content when you study the science behind using and assessing videos-based education.
The topics of content and the inspiration will (again) come down to what's relevant to the users who are accessing the information.
The good news is that you have the capability to keep track of your tutorials' and mini-courses' success using numerous metrics -- not just the comments and feedback from users, but the progress of users when they work through their files -- determining the most beneficial content is now easier than it ever was.
The content you create should not all be static. If you'd rather engage members more directly, consider this type of content to be included on your membership website.
#3. Interactive content
The snag with downloadable Mini-courses and resources is that they're essentially passive. However charming they are, they're still an inert resource where the primary interaction is through the process of observation.
It also adds more onus on the content creator to develop more comprehensive content.
Eighty percent of professional marketers claim that their interactive content sets their brand apart from competitors.
In contrast to other resources However, it is important to avoid being too scholastic with interactive content. Even though a short quiz about the topics that you have covered in your mini-courses could indeed be helpful, the students who took an online course to take because of an reason.
At the minimum, they probably don't have the free time to emulate a more traditional class environment, even if they do want it.
Instead, you should keep your interactive content -specifically, quizzes- on the light side like the content below .
If your group is made up of fledgling marketers, for instance, you might create the following quizzes:
What is your most loved burger toppings say about your best marketing strategy.
Pick five colors, I'll show you how marketing amazing you are.
Are you a Don Draper or Walt Disney? Find out within two minutes.
Of course, this tongue-in-cheek style of writing may not be popular with your audience, but therein lies the issue.
Since it's interactive, your audience will notify you that this is true and then you'll be able to change direction.
For those who are more serious of matters, live webinars can be another form of interactive content you can produce for your customers. The name suggests that the content you create will create in real time However, preparation must be completed in advance.
Entrepreneur Tiffany Williams offers regular webinars to her clients in her Rich Girl Academy program.
Every month, she picks the latest topic relevant to her viewers and a person of Oprah's "team consisting of the Oprahs" is engaged with her audience via live training.
Because live webinars can be extremely time-consuming, this plan is a great plan for those who want to dig in deeply into interactive content without overburdening their workload.
Questions and polls however they are less invasive and can be created and released at any point. A weekly schedule of once a week is an excellent starting point however, if you notice your participants pulling back or showing low participation, you might want to spread them out further.
Then, top off your post with a hint of spoken word.
#4. Audio files and podcasts
The final type of content is part-interactive and also downloadable. It's in a totally different format as what we've covered so far that it deserves the attention of its own.
It's quite a distance from blog posts which typically have a read-time of around 37 seconds , no matter the length of their posts.
But this is the best thing about this type of material:
Amy Porterfield makes use of them as well employing several of the strategies used by Justin uses to keep listeners entertained with expert interviews, talking about relevant issues and trends within her field, as well as providing actionable advice for listeners.
The bottom line is:
Podcasts, audio files and live streams can be a simple, affordable form of content you can develop for your membership website prior to time, and also frequently, and with such high audience resonance it is definitely worthwhile adding them to your repertoire.
In order to make the most of these opportunities, bring in industry experts and other creatives to talk about current trends in your industry as well as jam-packing a presentation with action-oriented advice for your listeners.
Loose lips might sink ships however, for membership site content, they're the ideal way to stay in the forefront of customers' satisfaction wave.
The content of your blog
Creating content for your website might be a daunting task at beginning However, it doesn't have to remain that way.
Be sure to keep these tips at the forefront when looking for content to watch:
It should be backed up to cloud storage systems. Loss of data can cause serious negative consequences for small companies, and given the multitude of alternatives, there's really no reason for you to put your data at risk.
While it is important to create certain contents before getting started, you don't have to prepare everything on day one. In fact, you probably shouldn't. How your audience members react to and resonate with will guide your content plan in the future.
When you are ready to dig into begin with free resources like workbooks, templates as well as ebooks and infographics.
There's a good chance that someone is enrolling in your program because they want to learn something. Help them achieve that goal with short courses as well as tutorials that offer quick successes all throughout the day.
You can then mix it to create interactive content such as questions, polls and live webinars. Your membership site will go from being a collection of doodles to a captivating top-of-the-line.
Let loose your mouth and record audio files as well as podcasts.
Podcasts in particular have been wildly successful for different membership sites and they are relatively simple to develop compared to other kinds of content.
Don't be afraid. Although it may seem daunting at first, when you're able to get your content flowing it will become easier to find your rhythm and your team members will blend seamlessly with you.