Get More from Your Email Marketing by using MailPoet

Benefits of marketing via email

Based on HubSpot the majority of people check their emails each day. Email marketing is an established and reliable method that keeps shoppers engaged with the brand. Marketing strategies for email are a great way to create brand awareness, increase new sales, build repeat business, develop loyal customers, and retain the trust of your customers and trust for your business.

It can also be a fantastic option to measure your customer's desire to engage over time. It is:

• Measurable: You can track metrics on your store's dashboard by using MailPoet.
• TestableDivide audience segments in half and then alter one part of your email in order to determine what messaging is most effective.
• Cheap: Some providers, such as MailPoet can help you get started for free.
• Targetable: You can segment audiences based on any factor accessible to you.
• Nearly universal Email is readily available and easily accessible. many folks keeping their inbox (and their smartphone) within reach at all times.
• Temporary: Emails can be sent or received at any point of the day and on little time notice.

How to establish an email marketing campaign

1. Define your goals

In order to make your strategy effective in your email marketing strategy, the objectives of your email marketing strategy must be precise, clear, and attainable. For instance, you should know exactly what you want to achieve, what audience that your strategy will reach, and the way you'll measure performance and success.

2. Create subscribers and grow your list

Invite customers to sign-up for your marketing emails by providing a once-off discount, or letting them know what they'll receive as a reward to signing up for your emails, such as sale events or special offers. Recurring customers could be encouraged through loyalty programmes and pertinent communications. If you are creating rewards to new subscribers, make sure your offer is beneficial for the consumer, attractive as well as exciting and you are able to deliver on what you promised.

3. Pick an email service that suits your needs

Many emails service suppliers (ESPs) provide an email builder to allow you to create stunning emails without the requirement of developers. MailPoet simplifies the process by providing WordPress template emails that offer a good starting point for you to customize for your shop. MailPoet's email editor uses a visual interface to help you select and apply your store's font, branding, colors and images to create a custom or templated email layout.

4. Segment your audience

5. Make a decision on the campaign for email marketing

What's an email marketing campaign? A campaign is a series of messages on the exact theme or occasioned through a single event. For example, you might send a series of welcome emails once an shopper signs up as a subscriber. Or, an email marketing campaign might be a brief series of emails promoting a sale or shop update. They typically come with a starting and close date, unless they're evergreen, where the campaign's is the same, but the content of emails change as time passes.

6. Automate your emails

Automating your workflow can help you save a lot of time using emails to communicate with customers. Additionally, it could help add a personalized touch to your interactions. As an example, you could automate email sends for customers' birthdays, abandoned carts, inventory notifications for products, or an entire campaign. Automated email marketing also ensures that your customers hear from them on a regular schedule and don't go too long between touches.

7. Review your performance and revise your strategies

One of the most appealing aspects with mail marketing is that it provides data that it can provide. For example, MailPoet's integration with combines the details from your store along with the data from your emails to provide you a thorough overview of the content your subscribers respond to. It is possible to measure the effectiveness of your email campaigns by analyzing open rates, click-through rates, and sale attributables.

What is MailPoet?

MailPoet is an email service used by over 600,000 websites. With MailPoet it is possible to create and distribute email to customers right through the store's WordPress dashboard using a drag-and-drop visual editor. MailPoet integrates with Woo to make use of the data of your store to automate emails that will help increase the growth of your business.

By using MailPoet, you can:

• Create and manage email lists.
• Make order- and behavior-based segments, and then send them out to the correct people.
• Run email marketing campaigns.
• Customize your store's transaction emails.
• Automate your emails to drive greater sales.

MailPoet provides extra features such as inbuilt analytics which offer relevant statistics such as email open rates or clicks as well as attributed sales. You can keep improving your email marketing with each email you send.

Start your email marketing campaign by using MailPoet

Once you install and activate MailPoet for your website It will walk you through the process and give you marketing advice to help you grow your company. To take an even more in-depth look, MailPoet's documentation will provide the necessary information.