Crealanta Magazine

Global Expansion is Within Your Reach

May 11, 2022

Selling your products across borders

If you solely focus only on only the U.S., you can just reach around 12 percent of the global online shopping market. However, if you are part of the more than 300,000 U.S.-based businesses that export products, you'll belong to the group of companies which have an average of 17% higher earnings than the competition.

In other words, if increasing sales for your shop is your top goal, it's time to look at expanding internationally.

In the past, international commerce has been a huge venture, except for some of the biggest companies. However, more and more infrastructure has become available to small businesses that are connected to popular platforms like Amazon, making it possible for businesses to offer cross-border sales.

Shipping, check! Payments, check!

One major hurdle remains: effectively marketing across multiple countries.

Marketing with Google Listings and Ads

Since the beginning, businesses have taken advantage of Google's marketing methods to be in front of customers who are both existing and potential.

Shopping advertisements, which you are able to manage via Google's Merchant Center, show your items to those who are actively searching to purchase across Google platforms.

Despite the simplicity provided by Google's Google Listings and Ads extension advertising to different countries required you to create a separate campaign for each nation you wanted to target.

As an example, retailers had to create one campaign to reach people in Spain, a second campaign that reaches people from France, and so on.

We heard you yearned for a simpler solution and we listened to you!

Introduce: Multi-Country Adverts

One of the first platforms to be integrated with Google's new Multi-Country Advertising upgrade. It is now possible to join as many countries you'd like to one campaign. If you are creating an ad campaign within the Google Listings & Ads extension dashboard, simply select the areas you'd like to focus on and then remove ones you're not interested in.

It's automated. It's simple. It reduces the distance between you and shoppers across the globe. As a result, you'll be able to sell and grow quicker.

creating an ad with Google targeting multiple countries

It is also possible to use the free Google Market Finder tool to find new markets around the world.

Simplify your campaigns, expand your reach

Multi-Country Advertising streamlines targeting shoppers across the world, which includes:

  • Expanding Increase your reach with multiple countries included in a single feed.
  • Budgeting Control everything using only one budget for your campaign.
  • Displaying: Reach new markets through Google Search, Maps, Shopping, YouTube, Gmail, The Display Network, and the Discover feed.
  • Tracking: Keep in mind your statistics and control your campaigns right from the dashboard.
  • Optimizing Improve the performance of your website across all areas.

The puzzle that is global is completed -- it's time to look at the bigger overall

No matter how you slice it, you're on the right platform, with the proper tools in the right place at the right moment. You're now ready to follow your goals!