Google Ads in comparison to AdSense Overview of Feature and Comparison

Even just hearing Google Ads vs AdSense can be confusing. They're both Google services. Both have similar names. Both are related to advertising.

In order to avoid confusion, we'll define Google Ads and Google AdSense and provide direct comparisons of these advertising platforms' features and then discuss what they're for and the way they function.

Let's get started!
   

What are Google Ads?

Search engine results pages are text-based and often are displayed above the main Google result pages for a keyword phrase. In this case, we looked for "web design," and these Google Ads appeared on the results of the search:

Contrary to that, GDN ad placements appear on websites, apps, and everywhere else Google displays ads.

Automated targeting identifies audience segments that perform well and delivers ads to them when the system feels they are in the proper place of the sales funnel. You can set a variety of goals including:

• Boosting sales
• Leads are growing
• Facilitating the traffic to websites
• The creation of brand awareness

It relies on machine learning for higher-quality campaign outcomes.

In addition, automated bidding can adjust the bid for your ads to be displayed on the GDN to stay within your predetermined budget and increase your efficiency in conversion.

What exactly is Google AdSense?

Website owners can place ads on their websites, apps, and other areas with the help of an AdSense account. It is possible to designate certain areas or pages of your site as advertising spaces.

Publishers earn a fee to pay for ads and the AdSense ads. That ties directly into the previous discussion about Google Ads: Website owners and publishers also are members of the Google Display Network. So it's these spots in a website's home page that advertisers bid on within Google Ads.

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• Advertisements on display
• Video ads
• Game ads
• Native native ads that are based on Matched Content
• In-feed native ads
• In-article native ads

It's even more customizable. Once you've selected an ad type, you can also choose dimensions for your ads. Google recommends a couple of fixed ad sizes for use in all cases as they're pre-configured so that they look best.

The most common options for desktops include:

• 300 x 250 pixels
• 336 x 228 px
• 728 x 90 px
• 970 x 90 pixels
• 468 x 60 pixels
• 300 x 600 pixels
• 160x600 px
• 250 x 250 px
• 200 x 200px
• 300 x 200 px
• 300 x 50 pixels
• 300 x 100 pixels
• 250 x 250 pixels
• 200 x 200 pixels

Google Ads Vs AdSense

The primary differentiator the two Google Ads and AdSense is that Google Ads lets advertisers bid to place ads on publisher websites, where the most bidder wins the slot -- while AdSense gives publishers the ability to create spaces on their sites and applications to display advertisements in exchange for a fee.

We'll review of some other important differences when comparing Google Ads vs AdSense.

Their Function

For starters, let's take an overview of the main objective of these platforms.

• Google Ads can be used to drive traffic to your website. Google Ads to bring traffic to your website , either through Google SERPs or GDN.
• In contrast, you can make use of Google AdSense to increase traffic to other websites as a partner in publishing with the GDN.

Why Website Owners Use Them

Now let's look at why the owners of websites make use of these platforms:

Flexibility and Limitations

In the next Google Ads vs AdSense area for comparison, let's take a look at where they offer the most control to users and how the reigns are kept in a secure manner.

• Google Ads offers tons of flexibility for ad text. However, there are restrictions on the way ads will be displayed on the website of the publisher. Also, you can only have one ad delivered at a period of time that spans Google and GDN.

Pricing

Now, we're going to do the final head-to head comparison of Google Ads vs AdSense: the costs for each. This is the possibility of amount of money that is spent as well as the money made.

In the case of Google Ads, you spend the cost every time someone clicks an advertisement from your company which appears on Google's SERPs, or in the GDN. The amount you pay on each click is often called the cost-per-click (CPC). It is determined by various ways, such as the amount you bid for, the way the current ad is performing compared to competitors, and the overall score of quality attached to the ad.

That is why highly competitive niches with extremely keyword-driven keywords will have greater CPC than the less popular options.

Additionally, using Google Ads, you earn no money directly. The boost that the website gets from ad clicks could pay dividends with the addition of new customers or clients. Ensuring those clicks reach those who are targeted is essential. If not, then paying CPC would be the equivalent as throwing money down the toilet.

With Google AdSense, there is no cost to use it. You can use it for free because you're providing the ad space to advertisers for them to market their services and products.

Google AdSense lets you earn an amount of money for every user who clicks on ads that appear on your websites or apps. You can also receive an amount of money for impressions.

Summary

This comparison of Google Ads vs AdSense has shed spotlight on this subject to help you understand doubts regarding the distinctions between the two platforms. In short, Google Ads is for advertisers while Google AdSense is for publishers.

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