Grow Your Store with an Omnichannel presence
Worldwide eCommerce sales could reach 5 trillion dollars in the very first year ever this year. Considering this rate of growth you'll be tempted to put everything you're doing on the internet. However, there's a chance that you're being left out. Why? Because there's a lot of possibilities in the omnichannel world of commerce.
Omnichannel shopping unifies online and offline interactions, allowing customers to connect with your brand either in person, on the app as well as on your website or via social media and have a consistent user experience throughout all of your channels. This is the way to the ultimate experience to your customers.
In the age of instant gratification , and an increasing array of competition to attract customers' attention This level of accessibility could be the difference. We'll review of how omnichannel commerce can lead to greater brand loyalty and more purchases and how to help to make it effortless.
What exactly is Omnichannel Commerce and why is it important?
Omnichannel commerce involves the creation of a seamless process for sales using multiple methods of shopping that include your online store and retail locations, as well as social media platforms as well as other. It is about taking a step back and considering the shopping experience across all channels and not just the one particular site.
How can omnichannel commerce benefit you?
- It gives you a superior experience. Let's say a shopper buys an item from your booth at a festival Then, they decide to purchase another a few weeks later. They may visit your site or utilize any of your social media platforms to locate your business. By providing a consistent experience at the festival andonline They know the expectations they should be expecting and feel confident that they're at the right spot. It also encourages them to buy again and again.
- It can help you increase your sales. One study found that consumers who use omnichannels spent between four and 10 times more than the customers who used a single channel.
- This leads to more loyal customers. Another study showed that customers return to an omnichannel store 23% more often than other stores. This isn't a shock. The majority of people choose the business that best caters to their preferences and gives the best shopping experience.
- It enables customers to have access when it is convenient for shoppers. Each individual client is unique. Some may prefer to browse the products you offer in the person. Other customers might want to buy a few items after 11:00 pm in the event that they're not home. Some may find your product through a social media platform and want to purchase it without having to undergo a separate payment process. Omnichannel commerce allows them to shop whenever and wherever is most convenient for them.
Tips for omnichannel commerce
What can you do to make the most of omnichannel commerce and ensure the most pleasant user experience to your clients? We've put every tool available to assist you in not just to connect, but even unify different commerce channels.
1. Make payments more unified online as well as off
Imagine that you have an online bakery which accepts cake orders for birthday cakes. An omnichannel customer experience for this scenario means the customer is able to place their cake order on the internet a week before time, phone your bakery a few days after the order to include the cake's special topping then pay the final price at the time they arrive to collect it. They may also add some birthday candles to their order upon the purchase.
They've now interacted with your shop in three different ways. On the other hand each of these transactions are linked to the initial online purchase and should be managed from one dashboard. This means that, at some point in the future, you can make recommendations according to their habits, which allows you to provide a personalized experience for your customers, encourage repeat purchases, and increase their average order value.
Whatever method your customers choose to pay for their purchases, the one dashboard allows you to keep all the in-person transactions within, ensuring that every transaction is visible and tracked at a single location. While your customers are enjoying the convenience of having users interact with your company at any time and anywhere that is comfortable for their needs.
2. Ensure recurring revenue with subscriptions
The translation of an online experience into one in person is important, but it doesn't tell the entire story. Subscribers add continuity and flexibility for cross-channel interactions with customers.
Let's imagine that you own the flower shop, which has an brick-and-mortar presence. Visitors regularly stop by your shop to make an order on an occasion. Then you open an online store to ensure that you don't have to rely solely on the footfall. This expands your geographic reach, but you're finding the monthly profits to be irregular and unpredictably.
3. Provide excellent customer support through all channels
However they shop with your company, they must receive the same level of high-quality customer service. Of course, this will differ for every business and scenario. These are some of the examples:
- Responding to emails. You can provide the email addresses on your website, or add a form on your contact page for people to contact you at any time of day or night.
- Answering phone calls. Make a business number available for those who prefer to inquire or seek assistance via the telephone.
It's important that you also ensure that all the relevant information is available to every customer service agent. Make sure they have product specifications and specifications, return policy, shipping policies, coupons and sales details as well. to ensure they are able to answer questions across every platform.
4. Keep your branding consistent
Omnichannel commerce is all about creating an effortless and consistent shopping user experience. Apply that to your branding also!
Whatever the channel that your customers are shopping on, they must feel confident that they're in right spot. Use the same logo as well as fonts, graphics and colors. Stick with consistent language and message. Make sure that information such as price, locations telephone numbers, locations, as well as emails up-to date and correct.
5. It is easy for customers to return goods
Make sure your policies are consistent across all platforms. You should also provide your support team with the latest details.
Get the most value from omnichannel commerce with Payments
We'll help you provide an unrivaled customer experience by providing a flexible and scalable payments solution, while you gain greater insight of your company's performance with unifying customer information, simplified reconciliation and seamless reporting across all your payments as well as inventory. Payments is built using a strong focus on security, stability, and compliance, so that you are able to be focused on creating great experience for your customers.