Have you used screen recording for your advertising yet? Here's how.

Screen recording tools used to help your marketing efforts can be a game-changer. Instead of laboring over long, hifi how-to videos and carefully-storyboarded product screens that take weeks to spin up (not to mention tons of creative resources), you can create tailored customer marketing with screen recordings.

They're sweet, short, and clear, meaning you'll be able to increase your presence on multiple channels without spending a huge budget.

Screen recordings allow you to show rather than tell the customers what your service stands for. They also aid in creating rapport, solving problems, and helping bring your message to life. However, without a professional editing process, screen recordings can seem dated and dull at best.

In this article this post, we'll discuss the best practices and tips so that you can produce captivating screen recordings that entice your audience members to follow the next step.

In this article

1.    What are the reasons to start making screen recordings for your marketing?
2.    How to crop and edit your screen recordings
3.    six ways you can use screen recordings, and the reasons you ought to
4.    FAQs about screen recordings
5.    Putting it all together

How do you get started using screen recordings in your marketing?

Visual people demand more video-based content --- 31 percent of marketers claim that their primary viewers seem to favor videos over other content types.

In essence, screen recordings can be a powerful tool which can assist marketers in communicating better with their intended public. Because they're affordable and easy to produce, it's no surprise they're making a regular part of marketing videos.

In 2022, 57% of the video marketing companies created videos that were screen-recorded.

Improve user experience

Screen recordings help to talk with your customers. It's usually simpler for customers to view a brief screen video rather than reading a lot of text, and then try to decipher what your product can be about.

Screen recordings of short duration can walk customers through the product's features or show them how to make the most out of features that are new.

Create a personal message

Screen recordings seem more friendly than traditional video voiceovers. They're a more human form of communication and can create rapport during customer initial onboarding, or in tutorials for existing users. They're also simple to design and easy to tailor them to people.

They offer a peak of the inside and can be an opportunity to showcase the fun side of your business.

Conserve resources

Nearly all teams face budget and bandwidth restraints. Screen recordings offer a low-cost option for your team make on-brand assets without bothering the creative team with endless video requests.

It's also easy to create- anyone from your sales reps as well as your customer service representatives is able to create on-brand products.

How can you edit and crop your screen recordings

What can you do to take a screen recording

1. Go to Get Started and get started free. The next step is login or sign up for your free account.
2. Now you can choose to start screen recording off the bat install the app or download Chrome extension. Chrome extension.

1. To begin recording Click Open Record. On the right-hand side select whether you wish to record your screen with your camera or with both.

How to crop and edit screen recordings in Create

Here's how to get started:

1. Select or upload the screen you wish to modify. Select a screen from the Create Library or upload a brand new video.

1. Utilize the Crop + Fit tool to crop the video. Frame your video with the Crop + Fit tool, select the appropriate aspect ratio. After that, you can pinch the video to reposition it, or alter its size.

1. Save, preview, and share your cropped video. Preview your video to make sure that it appears just right. You can save it on your computer or share it on Create.

There are 6 methods to utilize screen recordings, and the reasons you ought to

Screen recordings help make your material more appealing to the eye. Get your screen recordings going with these suggestions.

 1. Product demos

Videos that demonstrate simple steps are an effective way to show customers your product in action.

It is often more enjoyable to watch how something works instead of trying to understand it through a text-The average of 96 percent say they have watched an explainer video to learn more about a product or product or.

Take advantage of this option to share screen recordings that are specific to your product on your site. Your customers can see exactly what your product does for their specific use case.

Screen recordings can be an excellent way to present the new feature by making an introductory video that is short instead of asking your viewers to attempt to understand the meaning of a written. As an example, the social media management platform Hootsuite regularly posts videos of screen demonstrations as well as teasers on Instagram.

 2. Troubleshooting

Instead of relying on live chat, email or telephone support, representatives from customer service could use screen recordings to provide customers with visual explanations of the best way to resolve their particular issues. Reps from support will be able to solve issues faster and customers' satisfaction will rise.

For customers to help them solve their common queries, you could change your FAQ section for visual screen recordings.

Garrett Smith, the head of local SEO for GMB Gorilla explains that screen recordings can help GMB Gorilla provide more efficient technical support. "We use screen recordings in service demos whenever we set up an Google Business Profile for our customers. This is also the case to help troubleshoot technical issues. It can help avoid repeated calls because customers can go back to the earlier recording for the same problem."

 3. Customer interviews

Marketers are able to use screen recording to record comments from customers, suggestions as well as feedback. These visual interviews have advantages of letting clients connect their screen and switch the webcam on to talk with the person interviewing them.

It's more personal than telephone call or simple survey. It also has another benefit in that marketers are able to interpret customer's body language as well as facial expressions.

Teams can analyze the feedback on the video and communicate key details to stakeholders.

 4. Technical tutorials

"You can write the best written tutorial using text, however it's still different from watching somebody walk you through the entire process talking to you directly. It's more natural and simpler to understand and comprehend. It is possible to repurpose the recordings to create social media posts, or even product documentation."   Tomas Laurinavicius, growth manager at SaaS.group

 5. Sales enablement

Instead of generic sales decks or intro videos for product introductions sales representatives can make use of screen recording software to provide customized videos that highlight specific uses for the product.

Emily Brook, a senior marketing manager at The Influencer Marketing Factory, explains that using screen recordings can help the team present their product.

 6. Content walkthrough

Using screen recordings in your posts can make the content reach a broader audience. Some people may not have the patience to read through a 3,000-word steps-by-step instructions. Instead, they may prefer a snappier video summary of the article.

For instance, marketers could use screen recordings at the start of blogs as a quick visual summary of the written content.

Instead of a sequence of screen shots, why not use screen recordings to help bring product-focused content to life?

Berenika Teter, one of the SEO specialist at Klaus describes her method of using screen recordings to present real-world scenarios to her viewers.

Questions about screen recordings

1.   Can you crop a screen-recorded video?

You can indeed modify and crop a screen recorded video. Depending on your chosen software, you may upload the screen recording onto your web browser, or modify it using desktop applications.

1.   What software do I need to modify recordings of screen?  

Putting everything together

Screen recordings help create content that sparks action. They're a way of turning complex topics or dull written descriptions into entertaining and entertaining visual material.

From product teasers to video tutorials for troubleshooting issues screen-based recordings allow you to put your audience first. It's also a method of maximising your budget without having to rely on your designer or team of creatives. Remember these suggestions to answer your customers' concerns, offer helpful information, and foster relationships with your prospects.