Today's marketer is busy making content and improving algorithms is an all-day job. Whether you work as the designer, content marketing, or marketing generalist, your schedule is probably so busy that it's difficult to make time to stay stimulated and remain current.

Since the wisdom of others is usually condensed into a tweet of 280 characters, a one-minute Instagram Reel or short LinkedIn blog, you'll be inspired throughout the day. (No work hours required.)

14 influential marketing personalities you should be following

In this article

1.    Marketing experts in video we are awestruck by
2.    Content marketing experts to take lessons from
3.    Social media experts who inspire us
4.    Web design & SEO experts to keep an eye on
5.    Marketing strategists doin' cool stuff

We love video marketing experts.

Danielle Diamond

Danielle Diamond is the co-founder of Epiq Media, a video agency that develops videos for clients such as Adidas, Lyft, Calm, Bumble, TikTok, and Exit Five.

When it comes to LinkedIn Danielle's motto is "Don't be the ad. Make yourself the television show" and she will show her followers exactly how to do this. She shares captivating ads, (short) video marketing guides, and also the actual outcomes that the creative strategies garner.

Here's a peek of some of her creative work to Exit Five:

Kim Gehrig

For a taste, here's an advertising campaign she created for Apple:

Kevin Anson

Kevin Anson is a video marketer working with companies like ClickFunnels, IBM, and Mercedes Benz. According to Kevin, he's created over 10,000 ads and videos within the last sixteen years. He's also instructing others on his famous YouTube channel.

The majority of his videos clock in at less than 10 minutes. And they focus on actionable and technical tips, like how to make an app video to be added to the App Store and how to make audio smoother as well as how to apply subtitles in YouTube videos.

You can catch Kevin's videos via YouTube or Instagram..

Content marketing experts to learn from

Ross Simmonds

The president of Foundation, a content marketing agency, Ross Simmonds is a go-to follow for all things content marketing and growth. Simmonds is well-known in the world of content for engaging with other marketers and making Twitter threads packed with actionable tips.

Ross his own successes through social media channels serves as a Masterclass in that is repurposed. He doesn't only tweet to 60,000 followers, but he also shares digestible marketing advice on YouTube, Instagram, YouTube and LinkedIn.

Amanda Natividad

Amanda Natividad is the vice president of marketing for SparkToro which is an company that conducts research on audiences. Through Twitter she often offers advice on content marketing to the 116,000 people who follow her, and her newsletter, The Menu, dives into her thoughts on marketing. The founders are also interviewed as marketers, and content creators on her YouTube channel, The Menu Show.

Kaleigh Moore

Kaleigh Moore is a writer on freelance as well as a marketing expert, and founder of Content Remix an audio repurposing podcast agency. On both Twitter as well as LinkedIn she offers useful tips on how to improve your writing skills and reuse any type of contentwhich includes written, audio videos and written content- for maximum impact.

Social marketing experts in media that inspire us

Lauren Thomas

Lauren Thomas has quite a stellar profile on LinkedIn In the past, she's been for AT&T, The Coca-Cola Company as well as Macy's, and she now is the head of social for Intuit. The best tips for creators of content?

"Do work that you're proud of and have a little enjoyment while doing it."    Lauren Thomas, social media guru

Through LinkedIn, Lauren shares her tactics for hitting 100,000 followers on TikTok, getting buy-in from the top management for social strategy, in addition to coming up with innovative social ideas.

Christopher Tompkins

Christopher Tompkins is the CEO and the head strategist at The Go! Agency, a digital marketing company. Apart from sharing his opinions on the future of marketing via social media on LinkedIn as well as Twitter He also hosts The Bulletproof Marketer podcast. The Bulletproof Marketing, where he frequently interviews marketing and growth experts.

Christopher is particularly bullish on the potential of video for social media marketing, telling Forbes:

"If you look at the recent developments in digital (social and paid channels, as well as email) be aware of the level of movement that you are experiencing on every channel. Then notice how much more widespread the trend is as compared to before...My recommendation is to step out of your comfort zone and start using video very soon."

Web design & SEO experts to follow

Andy Crestodina

Andy Crestodina is co-founder, the chief marketing officer of Orbit Media Studios which is a web design and development company. His team is determined to help clients design effective, interactive sites that boost the conversion rate. Naturally Andy is the one who has it. Andy, a large part of creating story-driven websites is strategically using video. According to him, TechSmith:

"In studies, we find that people's faces are magnetic and it's hard not to look at them and pay attention. Video therefore has an enormous advantage over blogs and podcasts with regards to connectivity."  Tweet

Connect with Andy and Andy LinkedIn and Twitter to get tactical as well as technical guidance about SEO, Analytics, and website development.

Oli Gardner

Oli Gardner is founder of Be The Keynote the company which assists individuals in becoming more effective communicaters. Oli has also founded Unbounce, a no-code website landing page service.

Oli's passions for marketing tools and communication are clear in his tweets as well as LinkedIn blog posts. He frequently offers tips on becoming an effective virtual communicator- whether on websites, webinars, or on social media video.

Neil Patel

Neil Patel is one of the biggest known names in SEO and online marketing. And he's right. Every couple of days, he shares new marketing advice on YouTube in short, under five-minute videos. He tackles the subject of digital marketing broadly providing tips about how to be ranked on Google, how to find patterns before they become too well-known and also how you can automate your marketing.

Alongside Eric Siu, a founder of the company, an investor, and advisor, Neil also runs the podcast Marketing School..

Aside from Neil's podcast and YouTube channel Neil is also available on LinkedIn and Instagram. Neil via Instagram as well as LinkedIn.

Marketing strategists doin' cool stuff

Amrita Mathur

Amrita Mathur is the Vice for marketing at Superside which is a well-known design agency. In social media, such as LinkedIn and Twitter often, she discusses her approach to marketing and what's going on behind the scenes at Superside.

The posts of Amrita are honest and honest, and when readingthem, it's easy to feel like you're experimenting alongside the Superside team. In February, for instance, Amrita shared on LinkedIn the fact that her team and she had invested money into "a lot of moonshots" in part because, as she explained:

"I'm calling this COMO. Similar to FOMO, COMO is the cost of being left out which is why we'll put our money in areas we believe to be where that the COMO is extremely high."

In the following months, she shared some of the results of those investments, like taking a chance on video, and also how developing a dynamic, person-centered advertisement increased their click-through rates by 48%, lowered their cost-per-click to 62% and cut the cost per thousand down to 30 percent.

Dylan Kohlstadt

Dylan Kohlstadt is the co-founder and CEO of Shift One which is a B2B online marketing company. A lot of his posts are on the ways that marketers can help move the needle simply by offering the community with value. As Dylan tells Peer to Peer Marketing:

"I consider that one of the biggest field in digital marketing moment to study is the field of community marketing. Work out how you can develop a physical and a digital community where you add value, and where you can build loyal and committed followers, who also happen to purchase from you as well."

You can find Dylan on Twitter, YouTube, and LinkedIn. There is also the option to follow her show, The Dylan Kohlstadt Show available on Spotify or Apple Podcasts.

Rand Fishkin

Rand Fishkin is the co-founder and CEO at SparkToro which is an tools for conducting research on audiences that help businesses better understand their clients. He's well-known in Twitter for helping people understand how to use data and research to improve their marketing strategies.

Although Rand advocates for the use of data and customer research across all types of marketing He's witnessed firsthand the potential of video marketing:

"Video has some really special powers. One that I've discovered is the memorability of video as well as its capacity to create a brand impression which lingers on an individual is unparalleled."    Rand Fishkin

There is also a way to connect with Rand on LinkedIn.

Find (and remain) in awe