How can you increase the number of online Courses by Rapid Content Creation
Making your online course available for sale by utilizing paid advertisements may be successful, but when it comes to building confidence and trust with your viewers it is impossible to beat the quality of your content. When you write content of high quality that is actually beneficial to your viewers demonstrate your knowledge by letting them experience it for their own benefit.
Additionally, you're establishing a relationships with your viewers by providing them with information of real value information, which you've put in the time to carefully curate.
When I started blogging often in 2010, it was not intended to sell online courses. In fact, I wanted to build up enough credibility to get a book contract (it works for this too!). Since then, I've written more than 500 stories in publications such as the Harvard Business Review, Forbes, Fortune, Time as well as the Huffington Post, the World Economic Forum blog, and many more.
There's no one else who's done this. Marketing expert Danny Iny, whom I interviewed for my forthcoming ebook The Entrepreneurial You, told me that a few years ago, Iny had a disastrous launch for his very first course on the internet - known as "Marketing that Works." The course sold only 1 copy. Iny knew that he needed to promote it better and so began blog posts for guest bloggers, and wrote more than 80 posts in a year. The experience helped turn his business on its head and led him to create his first ever online course success.
The main question, however the real question is how do you create that much?
Most people have full-time jobs that are linked to a course or not. Even if we acknowledge that the creation of content can be a powerful marketing tool however, the majority of people do not have the time to sit in a chair and compose dozens of articles on a regular routine.
What do you decide to discuss? What would interest your audience? What can you do to quickly develop it so that you don't have to spend a lot of time taking your time or trying to get it "perfect" (whatever this is)?
As the ability to write quickly and well has been crucial to my accomplishments, I designed an online masterclass to help teach these principles. Here are three key elements that you should keep in mind
1. Determine the hurdles that are within your customer's head and address them
In order to create your course you hopefully conducted detailed customer studies in order to develop your course.
A critical step step in making sure your online course is carrying out thorough market research before you design your course. For example, interviewing target customers and asking them questions about the most pressing issues they have to face in relation to the subject (say upgrading their drone's photography, growing bigger daffodils and losing stomach fat rapidly). Think back to these discussions, as well as the words they spoke of. You can mine your notes for possible blog post suggestions, such as "10 Amazing Reasons You're Still gaining Belly Fat" and (I'm making this up) "How Green Tea can help you lose belly Fat Faster."
Other methods to come up with compelling topics include searching for your keyword terms on the site Quora to discover what questions people are asking, taking note of what people want to know at cocktail parties or conferences (themes emerge pretty quickly) you can also use crowdsourcing through Facebook as well as Twitter (you'd be amazed by how many interesting responses that you could get when you ask "What are your most frequently asked concerns about losing weight?" or whatever your topic is).
2. First, nail the title
Some people prefer to start with "free writing" or simply putting thoughts on papers. That's not a bad strategy - it gets you some momentum. If it's a good fit for you, great. For the vast majority of readers, I recommend starting with your title and not. The reason is that having your focus on the table before you start can save lots of time on the back end, because it's not necessary to look around to find a unifying thesis to your article. Therefore, you'll spend more time thinking about your positioning, and less time mucking around post facto.
The best way to improve your titles is by using this no-cost headline analyzer tool by CoSchedule that provides a numerical score to aid in assessing the value of your title and make sure that it's not overly long, or too short or boring. It's a good idea to ensure that the headline is interesting enough to make it would make you want to go through it if you saw it in your feed. Think carefully about what would you be interested in and share your opinions in line with that.
3. Develop your team of early readers
In the research for the research for my rapid content creation course I've spoken to many people, and one of the main obstacles that people have to overcome is the desire to be perfect. Naturally, we understand in our minds that there's no term as "perfect," and that this isn't a realistic goal. But that doesn't stop from the strong emotional pull: " What if my articles aren't good enough?"
It's not going to do you any favors by putting out subpar content, but most individuals are way too tough on themselves. Your content needs to be written with proper grammar and spelling, and a reasonably interesting premise. Many aspiring creators believe they must share Einstein-level breakthrough insights for the sake of feeling capable of contributing anything whatsoever. But if you set an unrealistic standard, you'll never get started.
When you begin your writing journey it's difficult to trust your personal opinion. It is essential to gather a few early readers whose opinion is a trusted one. They should be people that are, at a minimum, familiar with your subject and also have a strong enough ties to the author that they are able to honestly tell them which of your articles are terrific and which still need work.
We all get paralyzed at first due to the fact that we aren't confident enough to express our opinion and can't tell what's good or not. Therefore, you should outsource the problem to trusted people. As time passes, they'll help to improve your critical thinking - and, crucially they'll give you the assurance that you're ready to start and begin taking action.
Make content that builds confidence with your target audience
Writing excellent content is the most effective method of building confidence in your target audience and to entice them into getting more information from you, likely as a result of purchasing your course.
However, it won't be beneficial if writing becomes an arduous and difficult process for your. The ability how to produce excellent content quickly is among the greatest choices you could make for developing a long term reliable, top-quality streamlining to your online class.
Dorie Clark works as a market professional and strategist who teaches at Duke University's Fuqua School of Business. She is the writer of Reinventing You and Standing Out as well as the founder of the Rapid Content Creation Masterclass.