How can you make an effective lead magnet that is free

Lead magnets can be a great method to increase your email list. In exchange for someone signing up to receive emails from you, provide your subscribers with a item of content or download resource. Consider it an offer to give!
 A further reason for offering such a free download is to establish authority that is, you're an expert regarding the subject. Lead magnets can even teach the customer directly how to resolve a issue, only for the potential customer to realize they should actually hire the author for their help.
 
 Let's look at how you can make a lead magnet.
 
 Do you prefer to watch rather than to read? No worries! Watch the video below to learn the steps involved in building it!

Step 1: Pick your type of lead magnet

First, think of what type of lead magnet you would like to design. Some popular lead magnet options include:

A lengthy form of guide or ebook. If you're a skilled writer or you have an audience who enjoys content in long forms, these are both great options.

A white report or paper. These can be especially compelling in the event that you've got interesting internal data to share or have it gathered from different sources.
 
 Checklists and templates. They don't require as much writing, but require some basic formatting abilities.

Industry specific lead magnet. For example, meals or recipes are popular choices for creators in the health and fitness sector.

If you're looking for a lead magnet template in this blog post, we'll offer an example list of.

Step 2: Brainstorm your lead magnet topic

Once you've determined what kind of lead magnets you'd like to offer, you'll need to choose the topic. The subject should be interesting enough that you can offer an email address but not sufficient to warrant a charge for the lead. The key is balance!
 
 Find something that will be fairly easy to produce and utilizes your existing knowledge. Also, it's not a bad idea to do a quick Google search to ensure that your topic isn't already covered by a huge number of articles that are free to read so that you don't waste your time creating content that needs an email address in order to read. If you're covering a area that you have covered before, think of ways to enhance your lead magnet to be more thorough and more engaging.
 
 In our example of a checklist, let's imagine we're a knowledge entrepreneur that is knowledgeable about outdoor activities. It is possible to provide a checklist for all the items someone needs if they are going on a multi-night backpacking excursion.

Step 3: Conduct any research needed

Step 4: Write your draft

When you've had your data done, it's now time to begin writing. A few people prefer to begin by creating an outline, while others like to get a rough draft out on the page. Your writing process is up to you, but in the end, you'll need to let your imagination be flowing and refine it after.
 
 For our checklist example We'll begin by throwing all the possible ideas relevant to backpacking we have on the page.

Step 5: Edit your lead magnet

Once you've completed your draft, it's time to revise it. Review it and see if there's an opportunity to enhance the draft. Maybe you add some new ideasor removed something less relevant. Ideally, someone else edit the document for you. But if you're solo, simply make sure to modify your document once you've taken some time to relax.
 
 In our checklist, perhaps we want to add some new ideas or

Make it more specific. Also, we can add the links to specific recommendations for sporting equipment gear, which adds more value as it saves your lead from wasting time on research.

Step 6: Proofread

After you have your lead magnet finalized then it's time for proofreading. Here are two helpful tips. Use a tool like Grammarly to assist you in catching typos and grammatical errors (we also use it!). Then, read your copy out loud and ensure that your ideas are presented in the way you'd like.
 
 A different suggestion is to proofread right at the beginning of the day, in the morning when you're new and has taken the time to remove yourself from the text.

Step 7: Design your lead magnet

If you decide to utilize any sort of free lead magnet maker tools, generators, or other tool ensure that you've read their terms of service and that you're in compliance to their guidelines.
 
 To create a checklist, you could create a table right in the Google Document itself. After formatting it in the way you like, simply click File, and then Download then choose PDF file. You now have a file you can use to create a lead magnet!
 
 Keep in mind that since a lead magnet is cost-free, there is no need to stress about the formatting. The document must be well-polished and readable. Your lead comes to you for the information and not for the style and layout.

Step 8: Distribute your lead magnet

Offer lead magnets in

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