How can you make over 100 seats in your class online to one corporate customer
The coming year is expected to see over $8 billion in funds that have been authorized to buy training, coaching and consulting services to medium and large size organizations including non-profits and charities as well as associations.
56% of that training is delivered by instructors or facilitators who aren't from the outside (experts just as you).
Here's something that's interesting: over 50% of the education being offered is delivered through the internet.
The lessons I've learned having the responsibility of deciding of a Training Budget that was 7 figures
In my previous life I was Chief Learning Officer at an enormous company. The budget I had for annual spending exceeded seven figures.
I've purchased a variety of classes that ranged from NLP to our sales team and diets with alkaline for our retreat for executives, to drum circles for our corporate event, plus everything else that is standard including management, productivity sales, leadership, etc.
What I've learned is: If you can link what you do with the outcomes that a business wants and needs, businesses will want to work with you.
How to Market your online classes to corporations is a Great Idea
My company is instructing experts and businesses in the art of designing classes that have generated many thousands in coaching, online classes and sales of consulting by entrepreneurs as well as large corporations. There are a variety of strategies to getting the same result:
1. There are many "seats" within a class for one customer. I've had corporate customers purchase 10, 20, 50 100, 250, or even 1000 seats in my classes, at prices that range from $179-$1997.
2. It is possible to combine your courses on the internet with up-sell opportunities for example, online group coaching on site or customised or virtual session for execution.
3. It is possible to easily modify an existing online course for corporate customers. This course could be made more accessible for your customers through the possibility of an exclusive conference call available to anyone inside the host organization. You could also submit an application in line with current initiatives based on the information that you provide in your class. There are many choices.
4. Corporate clients may help you get even more individual clients. The fact that you're working with corporate clients can help boost your business in credibility while advertising your services to private clients.
This method is used to sell an online class to corporate clients before establishing Course. Course
What is the outcome if you don't have an online course that was created available for sale? The concept of offering an organization an online course prior to creating the course is an excellent way to define what should include in your course as well as to help fund the development of your course.
It's not as complicated as it may sound. Meetings with corporate clients, I will lead clients through a process of exploration and request that they share the features they'd like me to incorporate into an online education course.
Then you can sell your product to corporate clients or provide it to your personal customers.
What to Look For If corporate customers purchase your Products
Two questions you might ask yourself in order to establish whether corporate clients are likely to purchase your product.
Question 1. Is the class the kind of topic that companies would be keen on?
Here are some examples of the kind of schools that companies invest the time and money in each year to finance:
- Accounting and Finance
- Administration Training
- Customer Service
- Health and Wellness
- Human Resources
- Industry Specific Instruction
- Information Technology
- Management and Leadership
- Marketing
- Personal development
- Efficiency and Organisation
- Sales Training
- Software
- Innovation, Strategies, Creativity and Strategies
- Team Development
- Training and Facilitation
A second concern: How can the subjects I chose in class correlate to the results a business could invest in?
One easy way to get corporate clients to appreciate the worth of your course is to tie the results the program produces to profits.
It's not difficult to comprehend the value of take advantage of courses on aspects like selling techniques, or social media marketing?
However, what happens if you're teaching on something that doesn't have a clear relationship to sleep therapy?
You can ask these questions:
What kind of result do you think that my concept will bring?
What's the connection between this particular outcome and profits?
Below are some of the subjects that my clients have recommended to their corporate clients:
Topic for Class | What's the outcome that you're providing? | What do these results have to do with the concept of profit? |
Sleep Therapy | Sleeping-inducing infants |
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Boundaries | What can you do to avoid having conversations that hold your team behind? |
|
Writing | What can you do to write captivating texts? |
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Storytelling | How can I share your story "Hero's Journey" the story |
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If you are an experienced professional coach or consultant, in the shape of an author, freelancer, public speaker or small business you can have the opportunity to help you in serving small businesses, big businesses along with non-profits as well as other organizations.
The next webinar is completely accessible to all members of the community. guide you through ways to gain corporate clients. This includes:
- Who's purchasing whom and what are they buying as well as the items they spend on, and what is the best method to know if they buy what you sell
- The one thing you should not say during a meeting with corporate potential clients (this can send you down the dark hole of "We'll return to you later" ..." which almost does not result in a deal)
- What can you do to move away from offering online courses or programs, as well as other offerings for one student at a shift to offering packages that include 50, 100 or more to every firm
- What do you need to think about before you pick up the phone or send an email so that your customers can be aware of the worth in the services you provide and be willing to invest in your plans (most customers don't even realize it or don't get up to the level of)
- An extremely effective four-part conversation Frame to lead a conversation with your client in order to move closer to concluding the transaction
Jeanine Blackwell is creator of Create 6-Figure Courses(r) and The Launch Lab. She has worked with thousands of professionals to develop and launch highly successful online courses. She has also developed worldwide courses and online learning models for brands like Estee Lauder, Aveda, 3M, Disney, Samsung, Princess Cruises, Boeing, Sotheby's, and Smithsonian Institute. Jeanine discusses the tactics for online learning as well as digital marketing. She's been on stage with many famous celebrities including Marianne Williamson, Daniel Pink, Marcus Buckingham, and Deepak Chopra.
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