How do you DIY your blog? SEO on a shoestring budget |
There aren't any expensive tools to perform SEO on your blog and it shouldn't cost a fortune too. The following is how you can do it yourself in 7 simple steps.
As you approach the New Year hits its stride chances are you'll be going over budgets and expenses and trying to determine why you saved so much money in the past year, and ways you can cut down on your spending this year. It's all happened to us, and it's no picnic.
In the search for ways to save money It's common to discover strategies and tactics that have been used for a while and can be costly in cash, so you need to find ways to either eliminate them or use the equipment in your own home.
For some reason, most marketers think using one of the SEO (SEO) professional or tools to support the work they do in this field is essential. This is the reason I'm here today to let you know that it is possible to really build the SEO of your blog without spending any money whatsoever.
Have you been blown off by your imagination?
SEO can be as an crucial component in the overall strategy for marketing.
In fact, 61% of marketers' top priorities in their marketing through the internet is improving their SEO as well as increasing their presence on the internet. And I'll bet that with voice search continuing to rise in popularity, that percent will continue to increase from year-to-year.
Monitoring your SEO to ensure it is in good order and increasing website's organic traffic could put you ahead of other competitors in your field in addition to increasing accessibility for those who search on the internet.
How do you DIY your SEO strategy
1. Create a keyword list
The first step to implement the SEO strategy yourself is to determine your keyword by doing the research of keyword . Keywords can have longer or shorter tails and is important to include keywords you'd want your site to be ranked for, in addition to phrases people who are your intended audience search for items that are related to your field on the internet.
For an agency with a focus on design and marketing it is recommended to start with an idea that looks like this:
Agency for marketing
Design agency
Design and marketing firm
High-end design
Marketing strategy
The long-term keywords you choose could look similar to this:
How do I best to develop a winning marketing strategy?
The best design tactics to use for marketing via email
Marketing goals: How do you identify them?
Different marketing strategies that you can employ
This is just a few examples. The most important thing to determine is special areas of expertise and then expand on them.
Also, it's a good idea to talk with your sales representatives to see the questions prospective customers might be seeking for and also what issues they're expressing that they need help with. This could inform your keywords list, too.
Don't forget to examine your ranking in order to know what keywords to build on. You should also look at your competitors' rankings and. This can give you the idea of keyword which are not used in order to assist you with focusing on them, and also gain benefits.
2. Establish or create pillar pages
Pillar webpages are designed to serve as a one-stop-shop for a certain area. They will also tie into some of your key words. They are usually larger, as they let a page unfinished, and cover as much ground as is possible.
You have pages on your site which require updating, or you need to build your pages. If you're developing or updating the pages on your site make sure you look into various areas within the theme.
Let's say you're building a website pillar for keywords like "marketing strategies".
You'll want to discuss the best way to put a plan in place, what goals a strategy can help you achieve, the various mediums and strategies includes, and how you can determine the success of your strategy, and how to apply your plan.
If you are looking for every term or phrase you wish to rank well for, you'll require an internet site that's a pillar. So, whenever you reference the word in your writing, you'll be in a position to link to a specific page on the pillar, which can help increase the site's chances of ranking on search results related to the term.
3. Find duplicate content, broken links
If you've put together blogs at random, chances are you're putting together numerous duplicate and outdated content out there, perhaps even broken sites. You must fix these issues if you wish for your site to rank highly, since they'll end up harming your website.
A spreadsheet should be created that lists every keyword and blog posts that are tied to this keyword in a way. And if you have lots of blog posts You may need to create subgroups for each search term. Take a look at the image below for a better understanding of what I'm talking about.
This will help you make a plan for your work so you are able to quickly identify those blog posts which are the closest to each other.
Also, make an additional spreadsheet to store all broken links you discover during your research to make it easy to remove these links and redirect them.
4. Create updates and redirects
Once you've finished creating your spreadsheet, look over related blog posts carefully. If any are extremely repetitious or are reiterating the same concepts it is recommended to redirect these less well-thought out or outdated blog posts to recent, more high-quality websites.
It will help reduce the competition between self-competing nature of content (yes, your content can be competing with your own content in result of searches.) Also, it will make sure that only the relevant pages get ranked with the appropriate search terms.
This can also be an excellent time to update all blog articles which don't need to be changed however could get more info or even a refreshing.
In the event that you'll keep the pages you've created it is crucial to be sure they've got the right keywords used in them, as well as the most current information that is available.
5. Link to pillar pages in the text
When your blog is free of duplicate content and any duplicate content is removed, as well as broken links It's now time to look through your pages and verify whether the correct ones are linking back to your the pages that form your pillars. .
Check your subgroupings as well as the links that are listed beneath them.
Let's say there are three blog sites which are related to marketing strategies as well as marketing through email . Read each blog post and then add links to the pillar of your marketing strategy page using "marketing strategies" as anchor the text.
6. Set up a linkage plan to move towards the future
You'll want to make sure you adhere to this method for any new blog posts that you create. After all, you went through the hassle to update your old content and the only thing that could cause harm to your efforts is if you aren't consistent.
I'm certain I've discussed spreadsheets in the past, yet they're an excellent choice when it comes to this approach. They can help in every step, not only the one mentioned above. I suggest listing every keyword as well as in the following column, list the pillar posts that they are assigned.
It's not a bad idea to include a selection of anchor text or long-tail keyword phrases that can be employed for each one as well.
If you are able to determine which article is associated with which keyword(s) by defining which pillar article belongs to the keyword(s) You'll be able to ensure that you the possible team members are share the same information and provide an easy reference to refer to while you're editing and reviewing the blog articles you'll be writing in the near future.
It also helps ensure that you keep SEO on the top of your mind as you create your website articles.
7. Follow up on outcomes
Examine how your strategy is performing each period and every quarter. You'll want to indicate whether or not your site is starting to rank higher on search engine results, or is it stuck in the same place as well as help in identifying any problems.
You can use tools that are free, such as Moz , or conduct a search using your keywords from time to time to see if your site will show up.
Most likely, if you're thinking about how to manage this and you don't want get into the SEO software like Moz and Google, I've got one last word for you, and it's one that we've discussed plenty of times today in the past: spreadsheets.
SEO does not have to cost a lot of money
It is essential to implement an SEO strategy is vital in order to make sure that your company is easily found online by your clients. Employing an external SEO specialist could cost you a considerable amount of money, however it's not essential.
If you move your SEO work within your company and following the steps previously discussed, you will be able to get your blog back so that only the most valuable blog content starts to rank as well, and will continue to rank over time.
The most basic procedure is as follows:
When composing a list of keywords
In the case of creating pillar pages, if your already have a webpage which is well-known and popular, you can transform existing pages into Pillar pages.
Scoping out duplicate content
The process involves refreshing old and outdated content and granting redirects to other content it
Seeding hyperlinks to the content of your cluster on the pillar pages
Linking strategies to create
Also, keep an the track of your performance.
Easy-peasy.
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