How do you DIY your blog's SEO on a budget of $0
It's not necessary to invest in expensive marketing tools to perform SEO for your blog and it doesn't have to be expensive also. Here's how to do it yourself in 7 simple steps.
As it's the time that New Year hits its stride and you're likely to go over your budget and spending in the process of figuring out why you spent so much dollars last year and ways to reduce your spending in the coming year. It's all happened to us and it's not a pleasant situation.
When you're looking for ways to save money It's common to discover strategies and devices that you've used for years but will cost you a lot of cash. Find ways to either eliminate the tools or incorporate them to your own.
But for some reason, most marketers think that having a search engine optimization (SEO) professional or tools that can help assist them in their work on this subject is crucial. But, let me inform you that it is possible to successfully make your own SEO for your blog without spending any amount of dollars.
Have you been blown off by your imagination?
SEO can be an crucial element of your general marketing strategy.
In fact, 61% of marketers' top goal for the marketing of inbound is to improve the quality of SEO on their websites and increasing their presence on the internet. And I'll bet that with increasing voice search in importance, this number will continue to grow in the future.
Make sure that your SEO is working and increasing your website's organic traffic may help you stay ahead of competition in your field as well as increase your accessibility for users conducting online searches.
How can you improve your SEO strategy
1. Create a keyword list
The initial step in implementing your own SEO strategy is to identify the keywords you want to rank for via searches . They might be longer or shorter tails and, more importantly they should include the keywords that you want your website to rank for, as well as the phrases your audience uses to find items that are related to your area of expertise online.
In the case of an agency with a focus in design and marketing it is recommended to begin with a plan that appears like this:
Marketing Agency
Design agency
Design and marketing company
High-quality design
Marketing strategy
Your long-term key words may appear to be similar to:
What are the best ways to implement a market strategy
Use the best design methods to promote your business via email
How to identify marketing goals
Marketing strategies of various kinds that you can use
These are just a few examples. The first step to identify is to pinpoint the areas you are skilled in to build upon the knowledge you have gained from.
It's also a good idea to consult with the sales team in order to determine the types of questions that potential customers are looking for and the concerns they're looking for help regarding, as this will help inform your keywords list in addition.
Make sure to check your current rankings so you know which key words to concentrate on. However, it wouldn't hurt to look at the ranking of your competitors, too. That will give you the concept of keywords that are not being used, to help you focus on them to gain an advantage.
2. Establish or create pillar pages
Pillar pages are designed to serve as an all-in-one source for specific information about a particular region, which will be linked to one of the key words you've decided to use. They tend to be longer because they leave no stone unturned and provide as much coverage of terrain as they possibly can.
These pages are either already in existence that need to be updated or you need to create these pages. In the process of creating or re-designing these pages make sure you study various aspects of the design.
As an example let's say you're constructing a website that contains the words "marketing tactics".
It is important to talk about the most effective way to make a plan for achieving goals that strategies will help in achieving, the various ways and strategies in a strategy and ways to evaluate the effectiveness of your strategy, as well as the best way to implement your plan.
Each keyword or phrase you'd like to rank on It is necessary to have a pillar page. In this way, every time you use that term within your text you'll be able hyperlink back to that particular page. This can increase your content's ability to rank for that keyword.
3. Identify duplicate content and broken links
If you've been writing blog articles in a hurry, it's likely that you've got a ton of outdated and duplicate information available and even damaged pages. The issues you face must be addressed in order for your website to rank well. These issues will end up negatively impacting the site.
Make a spreadsheet listing each search term, as well as blog posts that are tied to the keywords in a manner. If you've got a number of blog posts, you may need create subgroups of every search phrase. Check out the picture below to understand what I mean.
It can also assist you to organize your time so that you're able to identify quickly those blog posts which are the most alike to other posts.
Make sure you make a separate spreadsheet to store the broken links that you find while conducting this investigation so that you can easily get rid of them and redirect them.
4. Redirect and update your site
Once you've finished your list, go through the blog posts carefully. If they're repetitive or reiterate the same concepts, move these less thoughtful or old blog posts to more modern, more high-quality sites.
This will reduce any self-competing web pages (yes you could compete against itself in the search results) as well as ensure that your pages are ranked on the correct keywords.
Also, this is a great chance to make changes to all blog posts that don't need to be redirected but could use more content or a fresh.
Because you'll be keeping your pages up to date, it's best to ensure they've got relevant keywords that are used in the content in addition to providing the most up-to most current details available.
5. Include links to pages of the pillars of the content
After your blog has been cleared of duplicate content, and clutter is eliminated along with broken links, it's the right time to go through the blog's content and ensure that all the relevant pages are hyperlinked back to page's pillar pages. .
Start by reviewing your subgroupings along with the hyperlinks below them.
Let's suppose you have three blog posts which relate to your marketing plan in addition to the marketing through email . Go through each blog article, and then include the link on the pillar of your marketing strategy webpage by utilizing "marketing tactics" as an anchor text.
6. Create a link plan that is moving further
It is important to ensure that you've followed this strategy for any new blog post you're writing. It's been a long process to improve your old content and one thing that could harm your effort is when you do not continue.
It's likely that I've mentioned spreadsheets a lot however, they're an excellent tool to use for this purpose. They can help to complete every step, and this is just one example. It is suggested to list every key word and, in the next column, the specific pillar post they will be assigned.
It's not a bad idea to provide a range of anchor text or keywords with long tails that can be used for each equally.
By outlining which pillar article is linked to which keyword(s) by defining which pillar post belongs to the which keyword(s), you'll ensure that your new team members in the same spot and provide an easy reference point to use when reviewing and editing the content to your blog in the near future.
Also, it helps to keep SEO top of mind as you write your posts.
7. Be sure to keep track of your results
Check in to see how your plan is performing each month or quarter. It's crucial to find out whether your website has begun to rank higher on search engines, or if your content is getting stuck or if you need help in identifying any possible issues.
There are free tools such as Moz as well as perform the Google search based on the keywords you choose at times to see whether your website is showing into the results.
Naturally, if you're struggling to find the right way to measure this and you don't want invest in an SEO tool similar to Moz Then I've one closing phrase for you to consider, and we've used it often this morning, which is spreadsheets.
SEO does not have to cost a lot of money
The need to have an SEO strategy is crucial in order to make your company easy to find online by potential customers. Employing an external SEO expert can cost a lot, but it's not required.
If you decide to move your SEO work in-house and following the steps above it is possible to have your website up and running in order that the best blog posts start getting ranked and will continue to increase in ranking with time.
The most important steps are:
In assembling a keyword list
Creating pillar pages, or, if you have one that is highly-visited and you want to make use of changing existing pages to turn into pillar pages
Scoping out duplicate content
Refreshing old content and granting redirects for content that is not competing with its own
Seeding hyperlinks to the content of your cluster using the page pillars
Implementing a link strategy
You should also keep a a close eye on your results.
Easy-peasy.
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