How do you make your blog D-I-Y? SEO without spending a dime |
You don't need fancy advertising instruments to optimize your blog and it doesn't have to cost a fortune either. Learn to accomplish this yourself with just seven easy steps.
In the moment that you approach the time when the New Year hits its stride and you're likely to go over your budget and expenses and trying to determine how you spent your money last year, and what you could cut back on your spending this year. It's all happened to us and it's not a pleasant feeling.
If you're seeking to lower cost, you'll want to look for strategies and techniques you've been using that cost some serious dough and then find a way to remove them from your office or relocate them to a new location.
However, for some reason most marketers feel that utilizing the services of a search engine optimization (SEO) expert or tools that can help them on this subject is an absolute requirement. However, I'd like to let readers know that it's possible to effectively make your own SEO without having to spend money at all.
Are you stunned by the idea?
SEO is an important element of the overall plan of marketing.
Actually, 61% of marketers' primary goals in their marketing through the internet is improving their SEO and growing their web presence. With increasing voice search in popularity, that number will only increase over time.
Achieving that your SEO is working and boosting your site's organic web traffic can help make your site stand out from other competitors and also increase the reach of those conducting those web-based search results.
How do you DIY your SEO plan?
1. Put together your keyword list
The first step of implementing your SEO strategy on your own is to determine the terms you wish to rank for through search engine research . It could be shorter-tail, or longer-tail however, they should contain terms that you would like your content to be ranked for, and also phrases that your audience uses to look up relevant products within your field of specialization on the web.
If, for example, you're an agency that's specialized in design and marketing then you'll need to begin with a plan that appears in the following manner:
Marketing Agency
Design agency
Design and marketing firm
Design of high-end quality
Marketing strategy
Your long-term key words could appear similar to:
What steps are needed to take in implementing a marketing strategy?
The best design strategies to employ to promote your business via email
What are your marketing goals you'd like to accomplish?
The kinds of marketing strategies to employ
These are merely an example. The first thing you need to identify is special areas of expertise and build on that.
I'd recommend also talking to your sales staff to find out the questions potential buyers are searching for, and what issues they're asking for help with, as that will help you determine your listing of key words as well.
Make sure you look over your rank in a way that you know which keywords to build on, and don't forget to examine your competition's rankings also. This will provide you with some idea of the keywords that are neglected so you can focus on them in order to reap the most benefit.
2. Establish or create pillar pages
Pillar webpages are intended to be an all-in-one source for specific information about a area, that will also tie into one of the search terms you've chosen to include. The pages tend to be larger as they do not leave any one unfinished and cover as wide a area as it is feasible.
These pages are either already in existence which have to be changed or design these pages. In designing or updating your pages, be sure you look into different aspects of the theme.
For instance, suppose you're developing a website which contains the words "marketing strategies".
It is essential to discuss about the things you must implement your plan in place to accomplish the goals strategies can assist you to accomplish, different mediums and techniques that a strategy includes, as well as how to gauge your strategy's success and the best way to implement the strategy.
If you are unsure of every key word or phrase you'd like to rank for, it's best to have one pillar page. So, whenever you're using the word in your writing, you'll able to hyperlink to that specific webpage on the pillar, which can improve the chances of ranking for that word.
3. Take note of duplicate content as well as broken links
If you've been creating blog posts at will, there's a good chance you've got lots of outdated and duplicate content, or damaged pages. It is imperative to fix these issues to ensure your website is able to get a high ranking, because these issues will work against you.
Create a spreadsheet that lists the key words, and blog articles with a connection to the keyword in some manner. If you've got a large amount of blog posts you can add subgroups of each important word. Take a look at the image below to get a better appreciation of the idea.
This can help you manage your efforts so you can more easily break down the blog posts which are the most similar to each other.
Also, make sure to make a separate spreadsheet for storing broken links that you discover while conducting this investigation to be able to easily remove the links and redirect them.
4. Updates and redirects to the site.
After you've completed your spreadsheet, go through the blog entries closely. If there are any that are repetitive or repeating similar ideas, you can move older or less efficient blog posts to updated, higher-quality pages.
This can reduce the self-competing content (yes it's feasible for your website's content to compete itself in search results) and also ensure the right pages rank using the correct search terms.
This is also a great occasion to refresh any blog content that doesn't require redirection, but would require an update or additional content.
As you'll have your websites on the web, you'll need to make sure that they're using the correct keywords in their contents and offer with the latest details that is available.
5. Link to the pillar pages inside the content
After your blog has been clean and all duplicate content is removed, along with broken links, you need to review your website's content and make sure the right pages are connected to page's main pages .
Begin by looking over the subgroups you have selected as well as the links listed underneath them.
Let's imagine there are three blog posts that are linked to marketing strategy as well as marketing via email . Take a look at each blog's post then, add a link to your pillar page for marketing strategy with "marketing strategies" as anchor text.
6. Create a link strategy that moves forward
You must ensure that you've followed the plan for all blogs you write. In the end, you've put through the process of updating your website's content. The only chance of harming that content is if aren't constant.
I'm sure I've talked about spreadsheets about a zillion times however they're the best option for this method. They can assist you in just about each stage and not only this. I suggest listing every keywords in the next column their post.
It doesn't hurt to also include different anchor words or words with long tails that can be employed for each one also.
When you describe which posts belong to which keyword(s) You'll be able to keep your new team members together and give them a quick reference to follow as you review and edit the content of your blog at some point in the future.
This also helps you to keep SEO in the forefront of your thoughts while writing your content.
7. Follow up on your results
You can check in on the performance of your plan each quarter or month. It is important to know whether or not your content has begun to get more prominent in the search results, or is it just sitting there, which can help you identify any issues.
It's possible to utilize tools for free like Moz or perform a keyword search at any time in order to determine if your content appears in search results.
In all likelihood, if you're trying to figure out how you can monitor your data but do not want to invest in the SEO software such as Moz. I've got one final word for those of those who are curious, and that's something that we've heard plenty of this morning which is spreadsheets.
SEO does not have to cost a lot of money
Having an SEO strategy is crucial for businesses who want to be easily found by potential customers. Hiring an external SEO expert can be costly however, it's not essential.
If you move your SEO activities within your organization by following the steps discussed, you'll be able to put your blog on the internet to ensure that the top blog articles begin appearing on search engines and will keep ranking over time.
The basic steps are:
To create a list of keyword phrases
building pillar pages, or, if already have one that is popular updating your posts to create the pillar pages
Scoping out duplicate content
Refreshing out-of-date, outdated content and granting redirects to content that competes with it
Seeding the links to the content of your cluster through your pillars' pages
Establishing a linking strategy
Also you should be keeping in mind your performance.
Easy-peasy.
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